1.
The Crowd Company
CLAUDIO BEDINO
@claudiobedino
“Crowd Stories”
Milano, 4 febbraio 2015

2.
<< 48 years >>

3.
USING THE CROWD
AS AN INNOVATION
PARTNER

4.
CROWD
+ FUNDING
+ CREATION
is a way of raising finance by asking
a large number of people each for a
small amount of money.
is defined as the act of involving
customers and stakeholders in the
innovation, marketing or value creation
processes

5.
+ Reduce market research costs
+ Increase emotional relationship
+ Ask your customers what they think
+ Improve and validate your product
+ Increase customer loyalty
+ Increase brand awareness
Key Benefits of
Crowd-creation

6.
USING THE CROWD
AS AN INNOVATION
PARTNER
TYPES OF
CROWD-CREATION

7.
USING THE CROWD
AS AN INNOVATION
PARTNER
USING THE CROWD
AS AN INNOVATION
PARTNER
WHY
CROWD-CREATION
IS THE FUTURE
FOR ALL OF US

8.
Pivot
Power
Genius

9.
REWRITE
THE RULES

10.
The PRODUCT
“Life Cycle”
PRE-SELLING
CO-CREATION
NEW PRODUCT
VALIDATION
` Ã
Å !

11.
+ 1600 ATTENDEES + 150 BIKES SOLD IN 60 DAYS
V
^
#
CO-CREATION
SHARING
EARN DISCOUNT
PRE-ORDERSÅ

12.
DESIGN
RESEARCH ENHANCE
STYLE
NAME PRICE
TAGLINE
>u
$b
J
THE PROCESS

13.
+ Define your online co-creation objectives
+ Prepare your organization
+ Get commitment from the top
+ Start small
+ Consider your legal framework
+ Engage the right audience on the right platform
+ Be ready for a conversation
+ Use existing co-creation communities
GET STARTED
WITH
CROWD-CREATION

14.
“VIVIAMO IN UN’EPOCA IN CUI
PENSIAMO ALL’INNOVAZIONE IN
UN MODO TOTALMENTE NUOVO.
VIVIAMO UN’INNOVAZIONE CHE
PARTE DAL BASSO,
DEMOCRATICA, CAOTICA,
DIFFICILE DA CONTROLLARE.
NON E’ CATTIVA, MA
PROFONDAMENTE DIVERSA.”
JOI ITO
DIRECTOR MIT MEDIA LAB
INVESTOR in TWITTER, KICKSTARTER, FLICKR.

15.
THANKS!
TWITTER :
@beStarteed
EMAIL :
info@starteed.com
WEB :
www.starteed.com