1.
VOL 05 | ISSUE 06 | 2021
www.insightssuccess.in
The True
Entertainer
YouTube
CHANNELS TO WATCH
THE MOST POPULAR

2.
Editor’s Note
here is a place where creators, innovators, thinkers,
Tand entertainers can go and share their creations,
knowledge, expertise, and life experiences for the
whole world to see. At this place, people with talent and
skills do not need someone else to buy into their talents in
order to reach a wider audience. Welcome to the world of
YouTube – one of the most powerful tools for content
creation on this planet.
When YouTube launched 15 years ago, it revolutionised the
way people could share content online. The world was
entering a phase where many of us had cameras in our cell
phones. The introduction of YouTube made posting and
sharing audio-visual content easy and inexpensive as
compared to any other platform available at the time. And
thus began the online video revolution. It was all quite
serendipitous, and the whole world is still reaping the
benefits of it.
In October 2006, Google bought YouTube from its founders
– Jawed Karim, Chad Hurley, and Steve Chen – for $1.65
billion. That amount may sound quaint now, but it was an
eye-popping sum to spend for a start-up that was just a year
and a half old at the time. Critics and detractors of this
move by the internet search leader called it ‘crazy’, saying
that Google overpaid. And there was fair reason for such
criticisms; YouTube wasn’t worth anywhere near that price
tag at the time of the acquisition. But less than a decade
later, many started praising that move, dubbing it ‘the best
tech deal ever made!’
THE
INTERNET’S
OWN
JUGGERNAUT!

3.
In 2007, YouTube introduced the ‘Partner Program’,
allowing users to monetise their channels. It was one of the
few places, especially at that time, where you could actually
earn money by creating something in the digital space
without needing to setup an entire business and things like
advertising or sales department. This gave content creators
an incredible power, the likes of which they had never seen
before. For creators, by far the most visible, powerful
platform for video monetisation is YouTube.
Today, YouTube is big, humungous even. Over 500 hours of
video is uploaded every minute and over one billion hours
are watched every day. YouTube is also the second largest
search engine in the world. Two billion users visit YouTube
every month. Bigger than Netflix, bigger than Amazon
Prime Video, bigger than Hulu, bigger than Disney+.
Videos uploaded on this platform can get millions of views
within 10 minutes. YouTube is a juggernaut!
Need to fry an egg? Need to know how to change a tyre?
Need to learn how to operate a speed boat? Need to know
how to do math? For all these questions and more, you go
to YouTube. Even if you want to know how to create a good
YouTube channel, you go to YouTube.
With the prerequisite of an internet connection and a device
capable of rendering it, anyone can set up shop on
YouTube. Some channels host cat videos, some provide
motivational content, some host lectures and talks from
credible personalities, some provide a window into the lives
and daily escapades of incredible adventurers. The
possibilities of what one can create and host on YouTube
are endless.
Thankfully, there are also some channels that cater to the
entertainment needs that we all crave so dearly. In this fresh
edition of Insights Success, ‘The Most Popular YouTube
Channels to Watch’, we are honoured to feature some
mind-blowing YouTube channels which not only quench
our flick-thirst, but also give us thought-provoking content
that shines a light on important issues which are worth
vivisection; as well as some other channels which facilitate
high-end music production whilst giving a stage to hidden
talents and providing a platform for underground artists.
So, sit back, relax, take a break from your memes, and put
your phone on silent. Because it is going to be a good one.
Happy reading!
Aditya Umale
adityaumale@insightssuccess.com
AdityaUmale

4.
Cover story
CONT EN T S
Entertainer
The True
08

5.
PEHCHAN MUSIC
Facilitating Underground
Artists with an Identity
MK STUDIO AND
MK PRODUCTIONS
Reaching the Hearts
of People through Cinema
20 28
AGE OF
AUTODIDACTS
YouTube: The Biggest
Learning Platform in the World
16 24
ONLINE WONDER
Tips to Run a YouTube
Channel Successfully
Articles

6.
Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
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Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess
Cover Price : RS. 150/-
RNI NUMBER: MAHENG/2018/75953
Editor-in-Chief Sumita Sarkar
Deputy Editor Abhishaj Sajeev
Managing Editor Darshan Parmar
Assisting Editor Ananda Kamal Das
Contributing Writer Ashish, Aditya
Chief Designer Asha Bange
Designing Head Priyanka Rajage
Co-designer Vishal Pawar
Operations Head Megha Mishra
Business Development Manager Ashwini Pahurkar
Business Development Lead Tejswini Whaval
Business Development Executive Neha Bhadane
Technical Head Aditya Kothare
Technical Specialist Amar Sawant
Digital Marketing Manager Amol Wadekar
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Corporate Offices:
sales@insightssuccess.com
MAY, 2021
We are also available on

7.
Management Brief
Company Name
NA
Pehchan Music
Machindra Kisan
Dhumal
Founder
The Quint Ritu Kapoor
CEO and Founder
MK Studio
and MK Productions
Rahul Singhal
Founder
B4U is a television network focused on Bollywood based
entertainment.
Mk Studio is a well equipped studio with modern gazettes.
Pehchan Music was created in 2016 with an aim to promote
underground artists and give them an identity they deserve.
The Quint is an English and Hindi language Indian general
news and opinion website founded by Raghav Bahl and Ritu
Kapur after their exit from Network18.
B4U Television
Network
Viacom18 Media
Pvt Ltd
Sudhanshu Vats
CEO and Founder
Viacom 18 Media Pvt. Limited is an Indian joint venture
operation between TV18 and ViacomCBS based in Mumbai.
YouTube
CHANNELS TO WATCH
THE MOST POPULAR

8.
Enterta
The True

9.
ainer
OUR
CHANNELS
PROVIDE
CONTENT
THAT IS
RELATABLE
TO EVERY
STRATA OF
SOCIETY
THEREBY
PROVIDING
ENTERTAINMENT
TO ALL.
C
O
V
E
R
S
T
O
R
Y
“
“

10.
Tim Berner's Lee graced the world with the world
wide web (www) and till this day we have not seen
the complete stretch of what all we can achieve
with it. The common internet brought us numerous
opportunities; it revolutionized the way people interact with
one another and allowed us to access information which
previously had been very tough to get our hands on. But
perhaps the best gift of all that this invention has presented,
many would agree, is YouTube.
YouTube is a platform on which content creators and media
houses can upload their work for the whole world to see.
With the prerequisite of an internet connection and a device
capable of rendering it, anyone can set up shop on
YouTube. Some channels host cat videos, some provide
motivational content, some host lectures and talks from
credible personalities, some provide a window into the lives
and daily escapades of incredible adventurers. The
possibilities of what one can create and host on YouTube
are endless. Many channels cater to the entertainment needs
that we all crave so dearly. One such channel network
which has managed to ensnare and infatuate the heart of
millions of Bollywood lovers and entertainment addicts is
the B4U Network. The B4U network has been labelled as the foremost Asian
channel to pioneer Bollywood and Indian entertainment
worldwide. Since its inception, B4U has successfully
created a brand with a strong momentum, across multiple
platforms including TV, cinema, and digital. Today, B4U is
a select top brand on Bollywood entertainment, culture, and
lifestyle.
B4U Movies brings to viewers the very best of Bollywood
films, from the latest blockbusters to classic all -time
favourites. The channel provides a diverse range of films
for Bollywood fans worldwide as well as an unprecedented
access to the magic of Bollywood; with star studded
interviews, exclusive footage, behind the scenes, and the
making of films.
B4U’s international distribution has been delivering the hits
with popular flicks like Patiala House, Bazaar, Kaabil,
Vijay the Master . B4U is among the leading distributors of
Bollywood content internationally
B4U launched its first YouTube channel - B4U Movies,
back in 2016. Since then, the network has only expanded
across genres and regions in India and globally, providing
fresh content through 16 different channels and amassing
billions of views altogether!
OUR PAGES HAVE
WITNESSED GREAT
VIEWER RETENTION RATES
AND AUDIENCES
REPEAT
WHO HAVE SHOWN
ADMIRATION
HUGE
AND WITH
CONNECT
THE CHANNELS.
PROVIDING QUALITY
ENTERTAINMENT
IN ADDITION
DIGITALLY
TO THEATRICAL AND
TELEVISION
PLATFORMS, HAS
B4U
HELPED
REACH A LARGE
AUDIENCE ACROSS
AND
PLATFORMS
A REASON
HAS BEEN
FOR THE SUCCESS.
“
“

11.
The flagship channel creates Bollywood content across the
years. The year 2018 saw B4U expand its Bollywood reach
with the launch of B4U Multiplex which innovates and
builds on the primary channel. This new channel was a big
hit among Bollywood lovers too.
In 2018, its major foray in regional content on YouTube
commenced with the launch of B4U Bhojpuri, which too
has received immense love becoming one of the fastest
growing channels for B4U.
The Idea
To provide quality entertainment digitally whilst also
providing access to entertainment to a larger audience with
the added value through their theatrical and TV platforms –
this is the prime mover behind B4U's origin, and also the
cause of all its subsequent success. The channels have
mainly focused on Bollywood, music, and regional content.
The idea is to provide the audience entertainment across
genres and regions. The network has expanded and
innovated into subgenres and regions to keep providing the
audience entertainment that meets all their needs.
These days, B4U's regular process includes a thorough
content evaluation to determine quality of content that is
feasible for the channels – in terms of market fit, previous
platform performance, cast, story, and using analytics to
determine performance of similar content on digital
platforms.
Rising to the Challenge
The channels have grown with great speed and within a
span of just a few years have become dominant channels in
their respective markets. The main challenge is to maintain
the same velocity for their growth in the future, which they
have been addressing with strategic content curation to
ensure they maintain the same growth.
The lockdown left many people stranded at their homes and
spend more time with their devices and find comfort in their
homes. Therefore, new audiences have joined in the digital
entertainment ecosystem as well existing audience have
started consuming more content leading to a stark increase
in the overall content consumption for the audiences.
Noteworthy Awards
The B4U channels have meticulously provided content that
is relevant to every strata of society thereby providing
entertainment to all. The pages have witnessed great viewer
retention rates and repeat audiences who have shown
showed huge admiration and connect with the channels.
This market reach of B4U can be observed by the well-
deserved awards and achievements they have received over
the years, some of which are:
• B4U Movies – Gold Button (1 million subscribers)
• B4U Mini Theatre – Gold Button (1 million subscribers)
Prospects
The network executives see a consistent growth and
viewership increase coming from their existing channels as
the base for the same increases with the addition of new
digital viewers. Coupled with strategically curated content
in the near future, the network also expects to see more time
spent per user on these channels.
B4U looks to explore new opportunities to entertain the
audience with their own film production and music video
contents in the future.
COUPLED WITH
STRATEGICALLY
CONTENT IN
CURATED
THE NEAR FUTURE,
THE NETWORK ALSO
TO SEE MORE
EXPECTS
TIME SPENT PER
ON THESE
USER
CHANNELS.
YouTube
CHANNELS TO WATCH
THE MOST POPULAR

12.
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13.
Online Wonder
16 | May 2021 | www.insightssuccess.in

14.
With the ongoing development of the video
blogging culture, it is reasonable that any tech-
savvy adult would be attracted to create a
YouTube channel. After all, it is a fun and involve pastime
that has the potential to make you into a popular online
personality — with the added bonus of letting you meet
new people, get free items from corporations, and, of
course, earn a decent living.
However, if you want to acquire a consistent growth in
followers or at the very least post good material that
receives a lot of views and likes, you will need to do more
than just contributing on YouTube.
YouTube is the web's second largest search engine, trailing
only Google. And you are undoubtedly aware that Google
owns YouTube.
As social media managers and SEO specialists, we cannot
afford to ignore YouTube.
The cornerstone of good content is a well-optimized
channel.
Some of these optimizations are self-evident. Others are
frequently neglected.
Here are a few pointers to help you starting a successful
YouTube Channel in 2021:
Find the Best Equipment
Having clean audio and clear footage in all of your videos
will help you stand out from the crowd of other YouTubers.
Purchasing the proper equipment from the start is
considered as the first step in establishing a successful
YouTube career.
Tips to Run a
YouTube
Channel
Successfully
17 | May 2021 | www.insightssuccess.in

15.
The Best Audio and Video Equipment for Starting a
YouTube Channel
While using your smartphone to capture videos is
absolutely fine, if you want visitors to enjoy your material,
it is critical to invest in the proper equipment. The majority
of YouTubers utilise DSLRs or mirrorless cameras, as well
as additional videography essentials such as tripods, lenses,
and studio lighting. A mirrorless or action camera, as well
as a decent monopod or portable gimbal stabiliser, are
common kit essentials for people who vlog on the move.
But keep in mind that a nice vlogging camera is not
everything. If you ignore other factors such as audio quality
and lighting, your viewers may lose interest in your videos
after only a few seconds and will not subscribe to you at all.
Purchase a decent microphone that can be mounted on your
camera. Simultaneously, keep your recording conditions in
mind and make it a habit to verify if your audio is clear
enough for your viewers to comprehend.
Use a shotgun microphone intended to pick up sound
mostly from the front, allowing noise from the sides and
behind the mic to be drowned out. Some vloggers even go
so far as to invest in multiple microphones for different
recording situations—you may need a lavalier mic (small
microphones that can be pinned to your shirt) for shooting
fitness videos or any other type of video that requires you to
be far away from the camera, or a good condenser mic (or
any mic that is commonly used for podcasting) to do clear
voiceovers.
Start with Simple Editing Software
Just because you are making movies does not imply you
need expensive tools (like Final Cut Pro) to edit them.
These software applications will not definitely improve
your material, especially if you will be battling with it for
the first several weeks.
If you are new to video editing,
basic tools like Windows Movie
Maker or Apple iMovie will serve
you far better. These are far more
user-friendly and may be
downloaded (for free) if you do not
already have them on your
computer.
Define Channel Keywords
YouTube is similar to Google. It is
based on user-generated signals to
identify who and when to show videos to.
Defining your channel keywords is one method you can
assist YouTube recognise your content and who it should be
presented to.
Setting Channel Keywords:
• Go to YouTube Studio.
• Select Settings.
• From the menu, toggle to Channel.
• Set your keywords.
You do not need to include a million keywords here;
instead, concentrate on 5 to 10 essential terms that
characterise your channel. According to Backlinko's
research, you should not utilise more than 50 characters in
this section.
Channel Description
One of the other indications YouTube uses to identify what
your material is about and who it should be given to is your
channel description. However, it is also utilised to inform
your audience about what they may anticipate from your
channel in terms of both content and outcomes.
This section should be used to identify the subjects you will
be addressing, along with keywords that your audience
could use to find your material. It is critical to examine the
first 100-150 characters of your channel description while
creating it. These characters are frequently what you will
have to rely on to get the attention of the audience in the
search results.
Your YouTube channel may not generate millions of views,
but it may be the social network that generates organic
leads to your business.
-Ashish Chandgude
18 | May 2021 | www.insightssuccess.in

16.
MK STUDIO &
MK PRODUCTIONS
Reaching the Hearts of People through Cinema
Marathi cinema has a long and prestigious history
due to renowned studios like Prabhat and
Rajkamal. MK productions House is based in
Pune, Maharashtra, India. With a vision to continue the hard
work and create genuine cinema, Shree Ganesh Movie
Creation came into existence. Shree Ganesh Movie
Creation is a movie and event partner of MK Productions.
Shree Ganesh Movie Creation is a film production
company, as well as a television and video production
company. It operates as an entertainment company that
primarily produces Marathi Movies and Serials. MK
Production is one of India’s fast growing production
houses. MK Production and Shree Ganesh Movie Creation
has Produced "Yodhha" Movie successfully. This is
founded by Mr. M.K. Dhumal and Vijayrao Chaudhary, a
very successful Pune based businessmen. The company has
done films, serials and short films as well big events in
history and looking forward for huge projects.
Mk Productions has an advanced film studio and wishes to
touch upon the subject such as Corruption, Feudalism,
upliftment of women, Government apathy and hope to
bridge the Gap of Rural and Urban life. Mr. Dhumal
believes that it is through cinema we could reach the hearts
of the people and commercial gains should be by the way.
Machindra Kisan Dhumal believes that cinema is an ideal
medium besides entertainment to bring social awareness in
the citizen related to their duties and responsibilities.
Having belonged to the rural background Mr. Dhumal has
seen and experienced the village, their rituals, and blind
faiths in Ghosts, Gods and Goddess. Also being a farmer, he
has immense knowledge of farming, Farmers depend on
seasonal rains. Mr. Dhumal also wishes to touch upon
subjects such as child marriage, suppressive treatment
method out to the women in fact.
Mr. Dhumal totally believes and will like to work on the
emancipation of women and he wishes that his movies will
be women oriented.
20 | May 2021 | www.insightssuccess.in

17.
A Dynamic Event Partner
Shree Ganesh Labour Laws Advisors Pvt. Ltd. aid the
industries not only in Pune but also provide cover to their
business in other states. Company would like to shoulder
responsibility of dealing into PF, ESIC, PT, WCI, LWF,
Bonus, ST, Gratuity, Trade Unions (Discussion with Union
Leaders) and even obtaining various licenses and the timely
renewal (Shop Act, Pollution Control board (MPCB), SSI,
Factory License, Labour License, Udyogdhanda, Parawana
and various other exemptions), thus providing proper
coverage to the employees and the organization itself.
Shree Ganesh Labour Laws Advisors Pvt. Ltd. also
undertake to obtain PF, ESIC, PT, WC Code No / License
for the company and maintenance of related documents
relieving employer of this responsibility all together. Shree
Ganesh Labour Law Advisors also assist in preparation of
the following documents for their clients:
• Leave and License Agreement
• Agreement with the contractor
(Manpower/Job Work).
• Partnership Deed
• Agreement with the Trade Union.
Shree Ganesh Labour Laws Advisors Pvt. Ltd.
has branches located at Warje, Bhosari,
Hinjewadi and Hadapsar. We also have an
established Legal Cell comprising of team of
Lawyers to take care of union matters and
such other Legal Proceedings.
Mk Studio is a well-equipped studio with
modern gazettes. The team at Mk Studio are in
a position to provide services on hire to the
clients as per requirement. They also
undertake complete work, related to
production of full-length movies, corporate
films and advertisements.
Rental Equipment’s of MK Studio:
MK Studio has an Arts & Movie Studio,
which is installed with latest technology and
instuments. MK Studio is offering the Arts,
Entertainment, Television, Advertising and
industry professionals to hire their studio by
hour or day or for period. MK Studio is the
fully serviced studio in Pune with equipments
for rental like recording, shooting, television
commercial, music, video, documentary or an
independent film making.
Colour Line Arts:
Colour Line Arts is company, which develops, produces
films and short films. It is going to produce, "Sargam"
Marathi Movie which will be a big milestone for Marathi
film fans. "Sargam" movie is complete and ready to release.
Colour Line Arts is founded by Mr. M. K. Dhumal, Mr.
Prasad Pusawale and M. K. Kesari.
Swaraj Group (Swaraj Enterprises):
SWARAJ Group is well known in pune for manpower
services in various sectors such as engineering,
petrochemical, health care, IT, hospitality, real estate,
banking and finance, electrical engineering, civil
construction, outsourcing industries and mostly for film
industry. This is founded by Mr. Vijayrao Chaudhary with
wholehearted association of Mr. M.K. Dhumal.
Mr. M.K. Dhumal
Chairman
The Most Popular YouTube Channels to Watch
21 | May 2021 | www.insightssuccess.in

18.
Age of Autodidacts
24 | May 2021 | www.insightssuccess.in

19.
You Tube
The Biggest Learning Platform in the World
The internet never gets bored of
watching videos. The advent
of the common internet
brought about numerous opportunities;
though many would argue that the best
that has been endowed onto the
internet is YouTube – the biggest
online video sharing platform in the
world.
YouTube is huge. Humongous even.
YouTube is the world’s second largest
search engine and the second most
visited site after Google and second to
the most popular social media
platform. Take the three biggest U.S.
television networks and the content
they have created altogether in the past
60 years – YouTube surpasses that
amount of audio-visual content in a 60-
day period.
The most interesting development
about YouTube is that it is not-so-new
feat of being the world’s most
preferred learning, educational, or
reference platform. Today, YouTube is
not only the universe of digital
entertainment but also proves to be a
great environment for learning. A 2019
report showed that searches for ‘how-
to’ videos are growing year on year.
25 | May 2021 | www.insightssuccess.in

20.
share other YouTube video references to extend the online
discussions, as video-aided online discussions increase
interest and engagement levels by presenting different
perspectives on the same topic.
4.Well-suited for mobile learning
Uploading educational content makes it available
throughout the YouTube network. This means your learners
can access it and view it on the go through their
smartphones, tablets, devices. No matter how small the
screen is, you can use YouTube not only as a platform for
online video resources, but also for sharing presentations,
and loads of other purposes to aid the learning process.
5.Encourages note-taking skills
With the information overload present in the modern world,
note-taking skills are important for both students and
employees, as an ability to analyse information and focus
on important points. YouTube content can be paused,
rewind-ed, and replayed encouraging the audience to
develop note-taking skills.
6.Allows for microlearning
Who doesn’t like a crisp, effective instructional video?
Using videos for microlearning facilitates the retention of
complex ideas/procedures and demonstrations of certain
skills split up and delivered in small quantities, thus
enhancing knowledge retention.
7.Enhances comprehension of complex concepts
Almost everyone has difficulty understanding different
subjects. But even here, YouTube comes to the rescue by
acting as a virtual library to support online educational
content to better explain certain key concepts or missing
information that they would otherwise find much harder to
decipher.
Visual contexts help learners to fortuitously understand
hard concepts, easily acquire and retain knowledge and help
develop specific skill sets, as demonstration is the most
effective way to get a message across.
The age of autodidacts is here, and YouTube is proving an
invaluable asset in their arsenal. Gone are the days when
one had to meet an expert of a specific field to have their
doubts answered. The information now is very easily
available to the learner at his fingertips - a power which
only 50 years ago, was beyond the reach of the most
powerful offices in the world.
It is an exciting time in the world right now!
A 2018 study conducted by a US analytics firm
demonstrated the percent of U.S. adults who use YouTube,
who by their own volition say that the site is very important
when it comes to:
• 51% - Figuring out how to do things they haven’t done
before.
• 28% - Just passing the time.
• 19% - Deciding whether to buy a particular product.
• 19% - Understand things happening in the world.
We are all aware of how powerful of tool can online
education be to incorporate into your ways of gaining skills
and attaining knowledge.
Humans are biologically hardwired to receive and
comprehend information through an audio-visual medium.
We were only introduced to reading when and writing when
an unknown individual drew some squiggles on clay to
th
represent a goat and an ox in the 4 Millenium BCE in the
developing urban centres of Mesopotamia. However, the
preference for audio-visual information comes as a result of
millions of years of environmental programming born out
of a necessity for survival. This factor is immensely
highlighted today as more and more people are being drawn
to online audio-visual learning to the traditional forms of
learning.
So, let’s take a look at some of the points as to why
YouTube is so massively popular (an obvious
understatement) in the online learning community:
1.Easy to Integrate
Adding YouTube to your online learning platter is an easy
task. With the help of a multitude of authoring tools and
learning management systems out there, you can use
YouTube videos to introduce a topic, explain an online
procedure, motivate learners, or simply expand on the
information disseminated in your
online course.
2.Can be used to create an e-learning community
Everyone has a voice on YouTube. More and more people
are using YouTube as a ‘social learning platform’, granting
them the opportunity to create a strong online community
where anyone can voice their difficulty or opinion,
comment, contribute, and share their ideas.
3.Generates and promotes online discussion
Online learning videos are particularly good facilitators of
analysis, and hence, discussion. After viewing a YouTube
video, you can encourage online discussion by asking
viewers to add their personal insights, even asking them to
-Aditya Umale
26 | May 2021 | www.insightssuccess.in

21.
27 | May 2021 | www.insightssuccess.in

22.
We feel
a good song,
a good melody
can transform
your day
or your night
“
“
Rahul Singhal
Founder
28 | May 2021 | www.insightssuccess.in

23.
We all know social media has become a crucial
platform for promotion of one's talent and
skills. Many people use this platform to
influence a wide audience and get their message across
seamlessly. Although, like any other public platform or
forum, YouTube is also governed with some policies, rules,
and regulations.
YouTube has always brought new policies and modified
strategies on a timely basis related to various topics like
copyrights, monetization, child safety and many more. “We
have always thoroughly followed all the mentioned policies
in our videos from the beginning,” says Rahul Singhal.
YouTube censorship policies have never affected his
channel in the past as he has always audited his content
before publishing it, in order to avoid negatively affecting
any community particularly in any way.
Pehchan Music (his YouTube channel) was a backroom
idea and a necessity felt by the Founder, Rahul Singhal. He
was passionate about music production from his childhood
and had a quick eye for the good content. He always felt
that there is an urgent need of supporting independent
artists in the country and believes that every artist should
publish their music with their name on it. Since the
foundation of Pehchan Music, Rahul has been working
tirelessly and has played a key role in the success of many
artists to make it big in the industry.
In an exclusive interview with Insights Success, Rahul
shares the dynamics of handling a YouTube channel and
what it takes to be relevant in this digital age. Below are the
highlights of the interview:
Kindly tell our readers about your renowned channel
and its journey since inception.
Pehchan Music was created in 2016 with an aim to promote
underground artists and give them an identity they deserve.
Through these years, our team has nurtured music talents
across India and given them a platform to prosper. We can
proudly claim that artists with whom we have worked with
like Rahul Jain, Stebin Ben, Vicky Singh, Piyush Shankar
and many more have successfully managed to make it big
in the industry. With the amount of praise and love received
from our audience, we have been able to reach a milestone
of 5 Million subscribers on our Youtube channel
Tell us about your daily operations and the process your
team must undergo to create a new video or other
content.
We at Pehchan Music, believe in our artist. We do not force
our artists to alter their music according to the environment,
that's one of the reasons why many of our artists decided to
partner with us. We generally work on two models where
we are receiving thousands of music videos/audio per day
from various artists around the country and our content
team tries to listen and respond to them as soon as possible.
If we like a song, we directly contact the artist and discuss
plans to release through our network and another one where
we are curating content with our existing artist where our
inhouse content team is involved in creating and improving
the overall production quality of our audio and visual
content.
What struggles has your channel faced in the earlier
days of its inception? What problems is your team going
through now?
At the inception of the channel, we did not have industry
background or support. In the Music industry there are lots
of technical and backend things like Copyrights,
Distribution, Marketing etc. So, we have all these things on
our own in this time span. Although we have faced some
copyright issues at the beginning as we were also too new
to our copyright laws. As the great power comes with great
Pehchan Music
Facilitating Underground Artists with an Identity
The Most Popular YouTube Channels to Watch
29 | May 2021 | www.insightssuccess.in

24.
responsibility, we now have more responsibility to cater the
needs of more than 5 million listeners on our channel to
improve our overall content quality daily.
How does your channel help in enriching the lives of its
viewers?
There is a famous quote by George Eliot - “Life seems to go
on without effort when I am filled with music.” and we
could not agree more. We feel a good song, a good melody
can transform your day or your night. If you are going to
work in the morning, and you listen to an active song, it
completely transforms your energy or after a hectic work, a
sweet melody can make up your whole day. That is the
reason we focus a lot on the release of our videos.
Please mention yours and your channel's most notable
achievements, accolades, and awards.
We think we achieved large goals in a very short span of
time. In just five months, we reached 1 Million subscribers
on our YOUTUBE channel. We were also featured in top 5
music creators by YouTube India. A lot of our creations has
gone viral for example “Tere Jaisa Yaar Kahan by Rahul
Jain”, “Emptiness and Raat Kali by Digvijay Singh
Pariyar”, “Mere saamne wali khidki by Karan Nawani” and
many more.
Covid-19 has affected us all, some more so than others.
What effect have the pandemic and the consecutive
lockdowns had on your company/channel, and the
YouTube community in general?
Covid-19 has affected all the organisations across the globe
and yes it has affected us in a way that during the lockdown
situation, we were not able to shoot our new music videos
and meet/record songs at our studios. It became difficult for
us to create new content. But we used that extra time as the
opportunity to launch our long pending Pehchan Talent -
India's biggest digital singing talent hunt. For the first
season only, we received a lot of registration and got to
know the best talent across the country.
How do you envision the future of your channel going
forward?
Our dreams are big. We want to expand from YouTube and
our teams are working endlessly to explore different
sectors. We are working harder to make this as an Artist's
Music Label and as a platform so that one artist does not
need to hassle in the market in respect to releasing their
content. We have launched Pehchan Live and have yet
to perform many live shows across the country. In 2018
and 2019, we sponsored the Annual Cultural Festival,
Felicity, IIIT Hyderabad.
We are working in Music Production and now we are
providing economic services for various artists to help
them record their audio and shoot their music video at
Pehchan Studio. And at last, we want to work with
every talented musician across the globe and promote
independent music.
30 | May 2021 | www.insightssuccess.in