4. "Crisis is what suppressed pain looks like; it always
comes to the surface. It shakes you into reflection
and healing" ¬ Bryant McGill
he current global health pandemic
TCOVID-19 has altered our still
increasingly evolving environment more
and more irrevocably. The crisis posed unparalleled
obstacles, which would certainly change the very
element in our economy and culture in their
existence and how we react.
The advancement of technology is certainly helping
all of us overcome certain problems as we attempt
to respond to lockdowns. This includes work from
home and the social distancing mechanisms that are
hopefully in effect in time to force profound
systemic shifts in conventional business models and
industry.
However, history has taught us that in moments of
turmoil, revolutionary technologies gather traction
when a conventional global order is broken, helping
such disrupters to breakthrough.
The tragedy of COVID-19 has now contributed to
the greatest work from home experiment in human
history. In order to avoid viral infections,
EDITOR’S DESK
2020
Volume -09
Issue-04
2020'S MOST
INNOVATIVE
COMPANIESTO WATCH
www.insightssuccess.com
Crisis Forges the
Path to Innovation
5. businesses, colleges, institutions, and governments have
sent workers and students to work or study from home
remotely. Working and studying from home requires a
technology that operates by being omnipresent and
enables peers to work together.
Cloud computing and modern networking solutions that
have been marketed by organizations such as Salesforce,
Microsoft, and Cisco Systems for over a decade, are
almost suddenly relevant today, allowing the transition
from decent job to a platform that is mission-critical.
Furthermore, as the home is now the core center, we
anticipate users’ investments in digital entertainment
services including video streaming and games, as well as
educational training and online retail services to
increase.
As is common during crisis times, customers and
organizations are prepared to reconsider their process
and actions. Although they are searching for easier and
more innovative ways to work, to connect, and to
entertain, we think revolutionary technology resonates
with consumers and achieves market momentum.
The idea of technological disruption can be the
motivating factor behind a great deal of this transition
and this is why this latest edition 2020’s Most
Innovative Companies To Watch is our focal point.
Through these companies, we need to learn what
technological innovation is, why it is necessary, and how
it can transform the industries in which we participate.
We have included Anexsys Ltd, providing a range of
consultancy services and legal tech software to law
firms, corporations, and government bodies; EMMA
International Consulting Group, a global leader in FDA
consulting services; Flora Coating, an innovation-
driven company that promotes sustainable high
performance and most advanced coatings;
ChainSequence, Inc., a unique consulting group with
extensive hands-on experience in high-tech
manufacturing in combination with broad consulting
experience in Supply Chain management; 20Four7va, a
provider of virtual assistant staffing services for
Ecommerce needs; and last but not the least GoingClear
Interactive, an in-house Boston digital growth agency of
designers, developers, marketers, and strategists offering
customers to lead the quality business through the right
digital channels.
Other than that, we are privileged to mention;
BlockchainSpace; Citrus Informatics; MultiTech
Systems; Denny Cherry, and Associates Consulting.
Not to mention, the articles curated by industry experts
and our in-house editors.
Happy Reading!
Sneha Sinha
6. EMMA International Consulting
Group, Inc. Taking Care of Your
Quality, Regulatory and
Compliance Needs
24
GoingClear Interactive
Redefining the Benchmarks
of Graphic Designing
38
Anexsys
Offering Technology-Driven
& End-to End Litigation Services
16
Flora Coatings
Smart and Sustainable
Coatings Rest is fine
30
20four7VA
Enabling a Cost-Effective
Virtual Staffing System
08
7. ARTICLE
ChainSequence–
Committed to Enhance
Supply Chain Processes
and Operations Goals
CXO Standpoint
MARGARET HIRSCH –
A ceaseless legacy.
26
Expert Insights
What will the world of
commerce be like after
the COVID-19 Crisis?
34
Challenges Ahead
Digital Transformation
Challenges in the Time
of Crisis
20
CONTENTS
CXO
10
INTERVIEW WITH INSIGHTSSUCCESS
12. oday’s age of cut-throat
Tcompetition calls for every
company and industry to think
out of the box and emerge with
promising and innovative products and
services. This challenge also applies to
leading supply chain solution
providers. They deliver the best
services in terms of highly optimized
inventory management, flexibility, and
speed with order fulfillment,
customization, energy sustainability,
and compliance. One such leading
company is ChainSequence, Inc.,
which facilitates change with industry-
leading expertise in supply chain/
S&OP planning solutions to back it up.
In an interview with Insights Success,
the company sheds light on its journey,
various offerings, major features, and
future plans.
1. Can you tell us about the inception
story of the company, its progress
throughout the years and its mission
and vision?
ChainSequence is the culmination
of several evolutionary companies,
and was founded based on a
collective 50+ years of Supply
Chain and Sales and Operations
planning experience. Bill Mrzlak,
founder of ChainSequence, says,
“Our mission is simple, but
clear–we are committed to helping
enterprises identify challenges,
create innovative solutions, and
implement lasting improvements in
Supply Chain processes to advance
Sales and Operations goals.” After
more than 10 successful years, the
firm has held true to this mission.
Although ChainSequence initially
started with a heavy emphasis in the
high-tech and semiconductor
industry, over the years the firm has
successfully applied its business
model, knowledge, and experience
in other industries. ChainSequence
continues to expand in electronics,
CPG, food and beverage, retail,
education delivery, and even in the
services sector.
2. Brief us about the key personality
(Founder/CEO).
Founder and President of
ChainSequence, Bill Mrzlak, is
passionate about Supply Chain and
Sales and Operations Planning
(S&OP). Mrzlak began his career in
management consulting as more of
a generalist, but in the mid-90s, a
former colleague presented him
with an opportunity to join a new
firm specializing solely on Supply
Chain Planning. This also involved
supporting international client
needs, which would change the
trajectory of his career. Taking a
leap of faith, Mrzlak’s years of
diligence, study, and natural affinity
for this specialized work has paid
off. After 25+ years in this arena,
Bill is a top-tier specialist, currently
among the leading experts in the
complex art and science behind
successful Supply Chain and S&OP
planning. As a talented
communicator, skilled in the
nuances of working with multi-
national organizations, Mrzlak
continues to lead staff teams while
incorporating advancements in
software and AI to help client
partners improve operations and
become more competitive in their
respective marketplaces.
3. Brief us about your products and
services that makes your company
stand ahead in the manufacturing
industry.
ChainSequence specializes in
Supply Chain and Sales and
Operations Planning (S&OP).
Within these areas, we offer three
primary services:
a. Education and Training
b. Process and Organizational
Development
c. Change Management and
Systems Deployment Governance
ChainSequence has found that
experience can be the best
teacher—no two companies are the
same, and even different business
Committed to Enhance Supply Chain
Processes and Operations Goals
ChainSequence
www.insightssuccess.com10 | September 2020
13. units within the same organization can be unique.
Rather than use a one-size-fits-all, cookie-cutter
approach, ChainSequence
factors in organizational,
cultural, and geographical
differences into its projects, so
that business solutions and
outcomes more effectively
respond to each specific client’s
challenges.
Mrzlak stresses the importance
of the relationships he builds
with client partners, observing
that, “Clients often forget that
we’re consultants by the end of
the project, because we become
embedded within their
organization.” However, he
added, “It’s crucial we ensure
our clients ultimately own the
final process so they can
continue executing it
successfully long after
ChainSequence is gone.”
4. What are the key attributes
that helped to overcome the
challenges which were faced
by the company during its
establishment?
The world of Supply Chain
and Sales and Operations
planning management
consulting is a crowded one.
ChainSequence knew the
risks involved in carving out
a domain in such a
competitive sandbox, as
larger, more generalist
organizations have sub-
business units that deploy
thousands of consultants to
accommodate the growing
demand in this space.
However, the stark contrast
between these larger
organizations and
ChainSequence is what sets
the
INTERVIEWWITHINSIGHTSSUCCESS
Bill Mrzlak
Founder
www.insightssuccess.com 11| September 2020
14. firm apart, offering, in many cases, a
more attractive and economically
viable option for many companies.
ChainSequence doesn't rely on
volumes of consulting bodies to meet
internal corporate profit quotas; rather,
the firm's smaller, more nimble teams
are able to facilitate more appropriate,
client-focused solutions through
leading expertise, global experience,
on-site teamwork, and educational
knowledge-sharing.
5. Share with us the accomplishments
and achievements of the company.
ChainSequence’s laser focus that
targets supply chain and S&OP
challenges has helped numerous
multi-billion dollar global
corporations 1) centralize,
streamline, and improve processes
and operations; 2) achieve in-house
proficiencies; 3) improve
collaboration and accountability
across business units; and 4) sustain
continuous gains long after
engagements are complete. Other
consulting firms may have a general
knowledge, and some may even
have some proficiency in these
areas, but ChainSequence has
become an elite specialist, with the
experiential background, expertise,
and proven results from serving a
diverse range of organizations and
industries that more conventional
consultant groups can’t match.
6. How does your product help clients
improve productivity and
efficiency?
As the saying goes, it’s sometimes
hard to see the forest for the trees,
and this is true for many
organizations out there. Mrzlak
says, “When your internal
organizations are dealing with the
day-to-day chaos of producing and
moving products out the
door—within a stressful
environment—to support
demanding customers, it’s almost
impossible to imagine that you can
actually escape this environment.”
He recalled, “We had a client who
would joke, half-seriously,
‘Strategic planning is anything
outside of the end of next week.’
With this kind of mindset, the
thought of change can be
overwhelming.” Mrzlak stresses that
an outside, expert assessment is
essential in helping enterprises see
the bigger picture first, to identify
how the pieces should fit together,
before solving any individual
problem.
ChainSequence’s streamlined
assessment model takes a
pragmatic, surgical approach to
improving productivity and
efficiency more quickly. “You can’t
solve all problems at once, but
creating point solutions without a
vision of the bigger picture won’t
work either,” Mrzlak says, adding,
“We help our client partners
achieve incremental gains through a
series of targeted solutions with an
ultimate end-game in mind.”
7. As an industry expert, what is your
opinion on the future of
manufacturing? What are the
possibilities we can expect?
In ChainSequence’s experience, a
company’s business process is the
lynchpin supporting the overarching
Supply Chain planning and
manufacturing environments. Many
organizations still struggle to
recognize the value—in integration,
efficiency, speed, and quality
control—that clearly defined
processes bring to their business.
Technology should be incorporated
into every organization’s roadmap
to alleviate this persistent problem.
AI, ML, IoT, data integration and
many other advanced tools continue
to advance, bringing higher speed,
accuracy, and insights. While
technology is not the sole solution
and won't solve the issues of a bad
process, assimilating well-designed
technology into process
improvements will provide the best
outcomes.
8. Where do you see your company in
the near future?
ChainSequence is expanding its
services to assimilate advancements
in data analytics and the use of AI
and ML in the planning space to
best leverage and integrate rules-
based supply chain principles with
robust SOP programs. The firm's
growing network of data science
partnerships continues to yield
promising results in research and
development on behalf of our
clients both in the U.S. and
overseas. Work continues to focus
on developing programs that
effectively improve operational
performance in supply chain
planning through process and
technology. As our experience
expands in different industry sectors
and geographic regions, the firm is
introducing cross-sector solutions
that many organizations have not
previously considered.
www.insightssuccess.com12 | September 2020
15.
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s u b s c r i b e
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Volume -09
Issue-04
2020'S MOST
INNOVATIVE
COMPANIESTO WATCH
www.insightssuccess.com
C h o o s e
E x c e l l e n t ,
C h o o s e
I n s i g h t s
“
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Subscribe to Insightssuccess
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digital on www.insightssuccess.com
17.
18. hough a relatively late adopter of technology, the
Ttraditionally cautious legal sector is now
changing gradually. As they move towards
automation, technology is transforming law
professionals to be more proficient. The advent of
technologies has impacted every aspect of the legal
field, starting from the corporate practices, courtroom
operations to document management. Digital forensics,
eDiscovery, electronic billing, e-filling are some of the
areas wherein technology has improved the efficiency
of professionals. Digitalizing the legal process also
helps law practitioners to deliver a cost-effective
service, that too in real-time.
However, to leverage the pervasive power of
technology, one needs an expert, who is proficient in
both technology and legal proceedings. It is the duty of
such law technology firms or service providers to
streamline processes that helps legal professionals
achieve their goals.
Recognizing the surge in such legal consultancies, we
had an opportunity to interact with Rob Crowley,
Managing Director of Anexsys. This firm leads the
industry with eDisclosure, digital forensics, among
many other legal practices. The following conversation
with Mr. Crowley provides insights into how technology
is being used in practice of law and how his company
differentiates from others.
IS Team: Give a brief overview of the company, its
solutions and services?
Mr. Crowley: Anexsys is an independent legal
technology consultancy that provides eDiscovery,
digital forensics and litigation support services to law
firms, corporations and government bodies in the UK
and Europe. We specialise in custom software
development and our in-house team design eDiscovery
and legal technology solutions.
IS Team: How do you diversify your products/solutions
in ways that would benefit your clientele?
Mr. Crowley: Our software development team enable us
to diversify the eDiscovery solutions that we provide to
clients. We can combine eDiscovery technology with
solutions from major cloud service providers (such as
AWS and Microsoft Azure) as soon as they are released,
giving clients immediate access to the latest
technologies.
We have recently integrated software which enables
the identification of personal information within
documents and we have previously integrated
numerous technologies into eDiscovery platforms,
widening the scope of services we provide to our
clients.
IS Team: Describe the experiences, achievements or
lessons learnt that have shaped the journey of the
company.
Mr. Crowley: Since rebranding as Anexsys in 2013, our
team has grown from 6 staff to over 50. During this
period of consistent growth, our consultants have
gained invaluable experience through the management
of eDiscovery projects worldwide.
We have received multiple nominations for innovation
awards within the eDiscovery industry for the bespoke
applications we have built for Relativity. Receiving this
recognition has inspired the ethos of the company and
we to continue to push boundaries and expand the
capabilities of eDiscovery technology. This has led to
the development of our own eDiscovery platform Entity
which was built over the last two years. Entity is a
cloud-based legal technology platform for lawyers. It
simplifies eDiscovery and incorporates a variety of
cloud technologies.
IS Team: How does the company contribute towards
assisting developments in the landscape of the
discipline of Law?
Mr. Crowley: We aim to bridge the gap between law and
technology for our clients and we have legally trained
staff who ensure that our clients benefit from the
technical services we offer.
ANEXSYSOffering Technology-Driven End-to End Litigation Services
www.insightssuccess.com16 | September 2020
20. We provide legal updates to law firms and
professional bodies. We have recently provided an
update on the Disclosure Pilot Scheme (new
disclosure rules applicable in the Business Property
Courts from 2019-2021) to the PNLA (Professional
Negligence Lawyers Association) and to the
Birmingham Law Society.
We are members of ILTA (International Legal
Technology Association) SCL (Society for Computers
Law) and UKLTA (UK Legal Technology Association).
We aim to contribute to initiatives which bring the
legal and technology sectors together and our
consultants participate in panels and discussions
focussed on the application of eDiscovery technology.
IS Team: Where does the company see itself in the
long run and/or what are its future goals?
Mr. Crowley: Long-term our goal is to continue the
journey we have been on since 2013 and to grow our
team of highly-specialised technical consultants, who
can overcome any challenge experienced by users of
eDiscovery technology. We want to play an integral
role in the development of eDiscovery technology and
to create more solutions which are adopted industry
wide.
IS Team: Considering the rising number of e-discovery
solution providers, how does your company sustain its
competency in the global market?
Mr. Crowley: We foster an environment of
professional growth to ensure the continuous
development of our staff. We welcome the increase in
competition in the eDiscovery sector, knowing that it
can only result in an improvement in the services we
offer. Our track record of growth and delivery
indicates our understanding of the market and how to
address our clients’ needs.
We understand the importance of not standing still
and ensuring that our clients have access to market
leading technologies. We have recently partnered
with Brainspace so that we can offer their cutting-
edge analytics to clients, alongside cloud-based
eDiscovery platforms RelativityOne and Entity.
THE CATALYST OF ANEXSYS
Having emerged as a leader in digital litigation
services, the company attributes its success to
Mr. Crowley. He has worked in the eDiscovery
industry since 2009 and gained experience at
two of the ‘Big Four’ consultancy rms (Ernst
and Young KPMG) before taking over as
Managing Director of Anexsys in 2013. Mr.
Crowley has overseen the company’s
consistent growth in terms of turnover and
personnel whilst at the same time building a
team of experts renowned for innovation in
eDiscovery.
Under his leadership, the company has built
software applications which have been
adopted sector-wide, widening the scope and
application of eDiscovery technology for law
rms, eDiscovery providers and corporations
alike.
What others say about Anexsys?
“Anexsys combines a deep technical
understanding of the Relativity platform with
excellentprojectdeliveryskills.”
-Ben Shellie, CEO of Intelligent Voice
“Our exciting new partnership with Anexsys
highlights our commitment to the UK market
and we are keen to support the innovative
approachofAnexsys.”
-Dean Kuhlman, Vice President of Sales
at Brainspace.
“It’s always great to see a long-time Relativity
partner say ‘yes’ to the growth possibilities of
RelativityOne. We’re excited to see how they
leverage the extensibility of the platform to
further build out their suite of innovative e-
discoveryservices.”
-Steve Couling, Managing Director and VP
Sales EMEA at Relativity
www.insightssuccess.com18 | September 2020
23. rmationChallenges in the Time of Crisis
The world has gone digital, and there's no
returning. Nearly everybody uses a mobile
phone nowadays which assists them
consistently to help decide, discover brands to
purchase from or get familiar with an item.
Today, the organizations that are ready to utilize
technology and re-evaluate their plan of action for
the future by optimizing digital transformation,
will be ones in front of their competition.
While this may look like great change, but it
presents some novel challenges for organizations.
Here we share probably the greatest challenges
faced by the ever-evolving digital world and give a
way ahead to each.
#1Challenge
The Changing Customer Experience
We live in an experiential economy. Like never
before, clients uphold how they experience brands.
That stretches out to both on the web (online) and
offline stores, just as social media or other
potential touchpoints along the way. Furthermore,
most organizations agree that client assistance will
be simply the key way that they separate from their
rivals.
Challenges Ahead
www.insightssuccess.com 21| September 2020
24. The way to change is to building a client experience from
the base up. Your objective ought to be to zero in on client
ventures. If you enhance the touchpoints along this
excursion rather than only attempting to win deals, at that
point you'll have a superior potential for success at keeping
clients around longer. This gives the chance to improve
deals and maintenance, which means stable development in
the years to come.
It's likewise imperative to consider what we call the
specialty of the client experience. This expects you to
investigate your present nearness, and discover approaches
to survey the degree of delight in every client's
understanding.
#2Challenge
Employee Pushback
People are one of the mainstays of the business. You can't
achieve your objectives without the help of the whole
organization. The superseding worry for most organizations
considering a digital push is employee adoption and how it
will affect the organization's way of life and hierarchical
structure. Huge numbers of your privileged few of
employee may feel that their activity is compromised by
these changes, which won't be useful for assurance or
efficiency.
Additionally, there's a noteworthy ability gap with regards
to finishing the kind of progress that most organizations
need. The handy people are as of now busy with other basic
assignments, and can't be saved to fuel digital or train
others.
In case you need to make an organization culture that limits
representative pushback and spotlights on being agile, you
have to fabricate a client-driven culture.
Choose to work on these three essential fields:
Customer administration
Employee preparation and improvement
Culture
#3Challenge
Omnichannel Adaptation
Nowadays, clients bounce from channel to channel when
making a purchase. They'll look on your site, search from
cell phones, or even stop by your store just to purchase
online later. That implies extending your business by selling
on commercial centers, your site, and through other digital
methods. What's more, it additionally implies that you have
to build up a wide assortment of channels for help, and
afterward embrace a client commitment framework that
takes into account omnichannel selling.
#4Challenge
Poor Analytics
53% of present day organizations are disappointed with
their examination capacities. There's more information to
gather than any time in recent memory, and neglecting to
gauge the correct ones could end in a disaster.
Implement AI technologies to help improve data collection
and personalization endeavors. AI and chatbots are as of
now changing the way in which organizations crunch
information and customize discussions with clients, and it
won't be long until this training is inescapable.
It's as yet worth proceeding cautiously into AI, however you
have to begin looking in the near future. Better analytics
implies better decision making, and the estimation of that
can't be downplayed.
#5Challenge
Legacy Business Models
Your business depends on a product and rules that have
permitted it to survive to the present. In any case, now and
again, that legacy can weight even more than an asset.
Getting free from your legacy framework at the opportune
time is basic to building yourself up in this digital world.
What's more, most advertisers feel that legacy frameworks
are as of now hamstringing client experience endeavors.
There's no one-size-fits-all answer for this legacy issue. It
will require development, an eagerness to acknowledge the
danger, and a great deal of hard work. Try not to let the
narrative of your business end with an inability to change.
Conclusion
The digital world will consistently be changing and
developing, and it's dependent upon you to change with it.
Try not to let the challenges your business faces in today’s
digital world become offbeat detours. Rather, face them
head on and find innovative solutions which will fuel
accomplishment for a considerable length of time to come.
www.insightssuccess.com20 | September 2020
-Shruti P Jambhale
25.
26. EMMA International
Consulting Group, Inc.
Taking Care of Your Quality, Regulatory and Compliance Needs
Countries all over the world have begun the process
of reopening amidst the COVID-19 pandemic. The
first few months this year saw complete lock-down
in several countries bringing normal life to a halt and
putting a huge negative impact on the global economy.
Even as steps are being taken to restore normal economic
activities with new social norms, those in the Life Sciences
industry are aware of the work that still needs to be done.
While developing a vaccine by Pharma companies is just
one part of the huge task ahead, readying the other
industries as they try to get their workforce back to work
also requires effective guidelines. As COVID-19 continues
to spread, many industries are finding themselves
scrambling to do what they can to assist in protective
measures like PPE shortages.
Michigan-based EMMA International Consulting Group
(EMMA International) believes that it is their role and
responsibility during this time to continue to be a trusted
resource to assist companies in navigating these uncharted
waters. The company does this by leveraging its deeply
rooted expertise and relationships.
In March of this year, EMMA International was selected to
serve on the Oakland County, Michigan “Saving Business,
Saving Lives” grant review panel as the expert in FDA
compliance. This funding helped companies either scale up
production or pivot to produce PPEs. To date, this grant has
awarded $519,000 with $1 million in funding approved by
The Oakland County Board of Commissioners and County
Executive, David Coulter.
About the Company
Over the years, EMMA International has emerged as a
global leader in FDA consulting services. It focuses on
quality, regulatory, and compliance services for the
Biotechnology, Pharmaceuticals, and Medical Device
industries. It provides specialized services to satisfy all
quality and compliance needs, which are backed by
extensive knowledge and industry experience.
EMMA International is certified as a Women’s Business
Enterprise (WBE) through the Women’s Business
Enterprise National Council (WBENC). It is also ISO
9001:2015 certified for its quality management system.
Apart from a wide reach and capability in FDA compliance,
the company’s core competency lies in its ability to develop
and implement integrated Quality Management Systems
(QMS) that conform to a multitude of international
regulatory requirements and/or ISO standards. As FDA
regulations become more stringent, EMMA International
strives to serve companies across the globe by helping them
develop an individualized plan to mitigate major challenges
in implementing QMS processes.
Adept Leadership
The two co-founders of EMMA International wanted to
create a company that provided a true management
consulting experience for the Life Sciences industry.
Kira Jabri, MPH, MSW is a co-founder and serves as
EMMA International’s CEO. Mrs. Jabri has over sixteen
years of experience as a healthcare professional culminating
extensive experience and knowledge of FDA regulated
industries. She is responsible for overseeing EMMA
International’s ongoing operations, strategy, and
development.
Mrs. Jabri serves on the advisory board of Medical Main
Street and also on the Membership and Diversity Network
committees of MichBio. Additionally, she is one of the
founders of the Michigan Medical Device Innovation
Forum (MMDIF), which focuses on connecting medical
device professionals, entrepreneurs, and manufacturers to
discuss some of the current challenges and opportunities to
advance the medical device sector in Michigan.
Dr. Carmine Jabri, PhD, MSJ, MSQM, MHA, the other
co-founder, serves as EMMA International’s President.
Dr. Jabri is an experienced Healthcare and Quality
Assurance professional with more than twenty years of
experience in implementing, improving, and directing
Quality Management Systems and Healthcare Operations.
His career includes expertise in the Pharmaceuticals and
Medical Device industries.
Dr. Jabri’s extensive knowledge of regulations and
guidelines, coupled with his training and facilitation skills,
help him lead the team of EMMA International consultants
www.insightssuccess.com24 | September 2020
27. to help organizations improve their
quality management systems, reduce
costs, reduce errors, and comply
with federal, state, and international
standards and regulations. Dr. Jabri
is an internationally sought-after
quality systems expert.
Striving for the Ultimate Goal
EMMA International anticipates that
Artificial Intelligence (AI)/Machine
Learning (ML) will play a
significant role in the Life Sciences
industry. In particular, the medical
device industry is on the verge of
some amazing technological
developments that incorporate
AI/ML in their composition.
Going forward, one can expect to
see EMMA International become an
innovative pioneer in the industry.
“We want to become a think tank in
the life sciences’ innovative
technology space, and further
nurture our strategic partnerships
and alliances toward shared goals.
Ultimately, effecting change on a
global level is a goal,” concludes the
team.
“Our mission is to
provide significant
value to your
operations and
leave you
completely satisfied
that your
expectations were
fulfilled.
“
Fighting the Pandemic
“In March of 2020, as the Covid-19 virus began to close down
the Michigan economy, it was evident that PPE was in critical
demand among Oakland County’s health care workers and first
responders. In response to this critical need, Oakland County
Economic Development launched the first of its kind grant fund
for companies that were converting or pivoting to produce
critically needed PPE. The propose of the Saving Businesses/
Saving Lives grant was to help Oakland County small businesses
boost their PPE manufacturing capabilities.
The fund had $1 million allocated to it and the need was to find
someone who would lead a review team of experts with
impeccable credentials and credibility for wise allocation.
Dr. Carmine Jabri willingly volunteered to be part of the SB/SL
grant review committee. He has, by now, donated many late
nights and weekend/ holiday hours to assure the success of the
program.
Through insightful questions, a deep understanding of the
medical device, FDA and entrepreneurship and a balance of
technical knowledge with real empathy for the entrepreneurs,
Dr. Jabri has proved to be an invaluable member of the
Oakland County Saving Businesses/ Saving Lives grant program.”
– Greg Doyle, Manager, Oakland County One Stop Shop
Business Center
Dr. Carmine Jabri
President
Kira Jabri
CEO
www.insightssuccess.com 25| September 2020
2020's Most Innova ve Companies to Watch
28. Hirsch’s is a truly South
African family business.
Founded 41 years ago by
Allan who is the Chairman, it is the
largest independently owned
Appliance and Electronics retail
outlet in South Africa. Margaret is
Executive Director of the company,
son Richard is CEO and daughter
Luci - Brand Manager.
Hirsch's was not created overnight.
When Margaret lost her job as a
receptionist and pregnant with her
first child, she and Allan needed to
plan for survival. Allan had been
working as a refrigeration
repairman, but this would not have
been sufficient to provide for the
family. Allan suggested they start
their own business. It started off as
a refrigeration and air conditioning
repairs shop and eventually, they
were opening one store after the
other. Today you will find Hirsch’s
stores scattered around the
country. In Gauteng (11), KwaZulu-
Natal (6) and Western Cape (2).
Margaret regards herself as a “jack
of all trades”. She has done selling,
invoicing, demonstrating, deliveries,
installing, and generally taking care
of almost everything at Hirsch’s for
the past 41 years.
She doesn’t have an office at any of
the 19 branches. But before the
pandemic, she visited each of them
every week – joining the staff on
the floor to get involved with
customer queries, and enjoying
every minute of it. “Keeping our
customers happy and providing
them with a unique, hands-on
service has helped our business
grow and we are continuously
finding ways to improve our service
to them.” She says. She is itching to
get back on the floor to join her
customers and staff when the time
is right.
Her knack for empowering
everyone involved with the
company is inspiring. In 1994
Hirsch’s decided to empower their
drivers. The company sold its trucks
to the drivers at a low price over an
extended period. The ripple effect
of this was that more than 20
delivery businesses have started up
over the past 21 years, and these
delivery businesses now employ
more than 800 people.
With more than 2 000 people in
their employ, Hirsch’s mostly invests
in turning their staff into motivated
employees with sound goals.
Objectives that are encouraged,
including investing in their own
homes to live comfortably. Values
that are embedded with the staff
are honesty, integrity, and loyalty.
As far as a recipe for success goes,
there are intriguing points of
difference in this family operation.
The company has honed the
concept of customer care to a
unique level. It starts with building
customer loyalty that made Hirsch’s
a household name. The approach
being that Hirsch’s is not just about
shopping. They aim to add value to
the shopping experience by hosting
functions and demonstrations in-
store that revolve around the
product. This is driven by embracing
21st-century technology and social
media platforms.
Customers are drawn to follow
Margaret on their website and social
media. On the website she provides
entertaining and lifestyle sections
MARGARET
HIRSCHA ceaseless legacy
CXO Standardpoint
www.insightssuccess.com26 | September 2020
29. on motivation, content for
businesswomen, a sound
cloud, and blogs on recipes,
decor, and fashion. These
sections are not trying to sell
anything. They merely add
value with a wealth of useful
content to be enjoyed by
followers.
Before Covid-19, Hirsch’s
stores ran active community
involvement projects like
networking sessions for local
entrepreneurs, training
sessions for domestic
workers and regular cook-
offs by children in-store, or
Margaret teaming up with
celebrities for fun culinary
experiences.
The networking programmes
facilitate businesswomen and
men to connect, share
knowledge, and support each
other. Successful business
people in the community or
Margaret herself regularly do
a talk on their business
model, providing motivation
and business tips useful to
the audience. During
Lockdown, Margaret has held
these networking sessions in
a virtual setting, and the response
has been exceptional.
During networking sessions,
wannabe entrepreneurs often ask
Margaret about borrowing capital to
start their business. She believes
entrepreneurs should never borrow
money to start a business. She says,
eventually they would need to pay
back the money with interest. “Start
slowly, use the money you have. Get
what money you can, sell
everything. And every cent you
make, you plow back into the
business.”
In the day-to-day business
operations, Margaret savours
customer interaction. “What I love in
our industry, is seeing two and
sometimes three generations from
the same family coming through to
furnish their homes with us.”
There is also no short supply in
social responsibility drives by this
brand. Margaret has been involved
in promoting the Girls With Dignity
project to support young girls
throughout the country who used
to be absent from school while
menstruating. Following extensive
talks at schools, motivating girls to
attend school,
attendance has increased
from 40% to 80% and
their marks have also
improved dramatically.
Another initiative is the
Margaret Hirsch Women
in Business Achiever of
the Year Award.
Businesswomen in each
of the areas where
Hirsch’s operate are
recognised for their
achievements in the
workplace. Margaret
established the
competition after she saw
how well her business did
and how winning many
awards herself - gave her
an edge over her
competitors. “Winning
these awards has been
wonderful – both for
Hirsch’s and for me
personally, and I would
like to see this happening
to other women in
business.”
Empowering women and helping
them to realise their true wealth is
something that she thrives on.
An example is Anna Mhlanga, an
aspiring baker who she met at her
Meadowdale store several years
ago.
Margaret told us the story.
“Anna is the wife of a preacher and
she needed to find something that
Margaret
Executive Director
www.insightssuccess.com 27| September 2020
30. would help boost the
family income.
When she came to see
me at the Hirsch
Meadowdale branch, it
was to get ideas on how
to start a baking
business. It was
something that she was
passionate about but
didn’t know how to go
about building a
business around it.
I suggested that she
start out making
something she was
comfortable with and
selling. She started with
cupcakes and before
long she was getting
large orders. She was
also approached to
make speciality cakes –
wedding cakes in
particular. She put
herself on an icing
course and then set out
to make and sell the
cakes. Before long she
was tripling her profit
and the orders kept
coming in.
At one of our meetings
she explained how
much she enjoyed
baking and had thought
about starting up her
own baking school. I
agreed that it would be
an excellent idea and
together we put
together a programme
where she would hold
lessons at one of the
Hirsch branches that had a kitchen.
This was in Centurion.
Anna started with a small group of
women and gradually the group
grew. She passed on her
knowledge of baking and icing and
charged the women a flat rate to
attend the lessons. Although she
continued to make speciality cakes,
she found that she got some much
pleasure out of teaching that she
asked if she could do lessons at one
of our other branches.
When the ladies who attended the
Centurion branch baking lessons
graduated I attended the
graduation and was delighted to
see that they had brought their
children along to watch the
ceremony and applaud their
mothers for their achievements. It
was also clear to me that they would
all have a good grounding for
becoming entrepreneurs
themselves. The women who
attended the course have all ended
up with successful baking
businesses of their own.
Anna took her baking business to
our Brakpan store where she
continued to teach baking skills to
the local community. These women
also graduated and have ended up
running their own baking
businesses. One, Abigail, holds
regular classes at our Brakpan
branch and has regular orders for
her wedding cakes.
Anna’s husband was transferred to
Somerset West three years ago and
we agreed that she continue with
her lessons there. She had an influx
of Zimbabwean women coming
through for lessons, many of whom
were destitute and had to support
their families. They were
determined to make the most of
their lessons and become
breadwinners for their families.
They have all done extremely well
with their baking businesses and
some have gone on to teach baking
skills themselves. Others have gone
the health route and devised
healthy menus for families on a
shoestring. Once again it has been
hugely gratifying to see the reaction
from the children of these women.
All have seen how hard their
mothers have worked and are on a
path to achieve goals of being
equally hard-working and
successful.
ears ago.
Margaret has become a leading
example to businesswomen in
Southern Africa – coming from a
humble background to co-founding
and running the family’s multi-
million rand appliance and
electronic retail operation. She has
been recognised with a multitude of
business awards, including two
Lifetime Achievement Awards in
business and entrepreneurship.
This leading businesswoman
believes that entrepreneurs could
make a difference in the future of
the country. “I am passionate about
business. I am passionate about
South Africa and I think we as a
country need to be strong. We as
South Africans have to be
entrepreneurs.”
www.insightssuccess.com28 | September 2020
31.
32. FLORA COATINGS
Smart and Sustainable Coatings
All the man-made surfaces have
one thing in common and that
is coating. A thin layer of
coating over the substrate material is
expected to keep the surface and
material underneath protected and free
from the aggressive environment that it
is exposed to. While they offer
longevity to substrates, the same
cannot be said about their interaction
with the environment.
Several coatings available in the
market use solvents that emit Volatile
Organic Compounds (VOCs), which
pollute the air around us. With
common people and regulatory
authorities are seeking environment
friendly products in all walks of life,
the coatings industry has also made a
transition towards development of Eco-
friendly coatings.
Flora Coatings LLC is one such
innovation-driven company that
develops and manufactures high
performance smart sustainable
coatings. With a highly-trained team of
coating experts, the company
manufactures and delivers safer
alternatives to the toxic coatings and
paints that are in use.
Carving its Niche
Flora Coatings LLC is a start-up
company operating in the heart of
Phoenix. Company is focused on the
development and manufacturing of
novel high performance smart
sustainable coatings. It aims to develop
products that are single component and
ready to use that shall eliminate or
minimize the unwanted waste
generation during manufacturing and
use of the products.
Since inception, the company has been
working towards its vision to become
the world’s most advanced coatings
company with products that are
environment and human friendly.
Sustainability has been the key and an
inspiration for all its work.
Flora Coating has a strong technical
advisory board consisting of highly
influential personalities with deep
knowledge and understanding of
corrosion, coatings, material science,
bioscience and mechanics of materials.
Similarly, company has business
advisory board with apex level
business personalities from leading
organizations who advice our company
regularly on basic business approach.
Collectively, the team at Flora
Coatings has over 20 years of research
and development and advanced
materials manufacturing experience.
An Inquisitive Personality
Dr. Atul Tiwari, the Chief Executive
Officer at Flora Coatings, is conferred
Fellow at The Royal Society of
Chemistry. Previously, Dr. Tiwari has
served as a research faculty member in
the Department of Mechanical
Engineering at the University of
Hawaii, USA and at the Arizona State
University. He has achieved double
subject majors, in Organic Chemistry
as well as Mechanical Engineering. He
has also received Ph.D. in Polymer
Materials Science along with the
earned Chartered Chemist and
Chartered Scientist status from the
Royal Society of Chemistry, UK.
Dr. Tiwari is an active member of
several professional bodies in the UK,
USA, and India. His area of research
interest includes the development of
smart sustainable materials including
high performance silicones, coatings,
graphene and bio-inspired biomaterials
for various industrial applications. Dr.
Tiwari zeal to develop new materials
and has created over ten international
patented technologies. He is also a
winner of two business plan
competitions in the USA and have
created small businesses in the past.
Additionaaly, he has published over 75
research articles in peer reviewed
journals, trade magazines, conferences
and have also published 19 books on
topics related to science and
engineering. He has also published 5
books on advanced coating
technologies that have gained high
reputation.
Catering Global Needs
Flora Coatings has developed a single
component, ready to use, environment
and user-friendly, high-performance
Universal Coating Technology. The
liquid smart sustainable coatings can
be applied to a wide variety of
substrates. Through rigorous research
and development protocols in coating
technology, Flora is constantly
developing highly suitable alternates to
harmful chromium products that
usually initiate the corrosion of the
expensive items. With its unique
approach, Flora is proud to be one of
the best and efficient coating providers
for different purposes including
households, architecture, marine,
medicinal equipment, and automotive.
Flora Coatings’ business encompasses
a majority of the challenging fields
www.insightssuccess.com30| September 2020
33. where special coatings are required
across the world. It provides coating
solutions that are sustainable as well as
long-lasting. Its balanced approach to
serving each project with quality and
precision helps it extract the desired
coating result in every case. It has
upstream and downstream businesses
with global partners that further make
it a more renowned and acknowledged
coating solution provider in the world.
Flora’s global reach gives it access to
new tools and technologies that it
leverages to develop new and
improved coating technologies. It
operates businesses across different
platforms and its services encompass
various operations. The main areas in
which it provides coating products are
Architectural coatings, Marine
coatings, Automotive coatings,
Aerospace coatings, Healthcare
coatings, and Specialty coatings
It has both scale and resources to
deliver error-free coatings. Its
continuous research and development
process ensures that it provides optimal
coating products to asset owners,
contractors, applicators, and fabricators
across the world.
Plethora of Products
At present, company manufactures
four patented products for various
application areas including anti-
corrosion, heat resistant, icephobic,
healthcare, heat exchangers,
electronics and home appliances.
Flora’s products cater to diverse
industries' demands and attend to
different requirements. They are
categorized as:
Corrosion Barrier Coatings – with the
surge in the use of aluminum, the
corrosion prevention of aluminum
alloys became a challenge.
Historically, aluminum alloys have
been protected with chromate
conversion surface treatments or
coatings. But the use of hexavalent
chromate ions has now been regulated.
FLORYL™ coatings, by Flora, are an
environment-friendly solution to
protect aluminum alloys from
corrosion.
Antimicrobial Coatings – The
exponential growth of the human
population has pushed scientists to
develop a permanent solution forever
occurring microbial activities.
Scientists at Flora have developed a
novel formula that can be coated on
almost any surface. The INVESIL™
coating forms a strong bond with the
substrate and provides anti-scratch and
antimicrobial* properties
Biomedical Implant Coatings – There
is a surge in the need for metallic
biomedical implants. The service life
span of such implants is highly
unpredictable as service condition
varies from one person to another. The
abrupt failure of such implants could
be extremely painful and expensive.
Flora has developed INVESIL™
coating that can provide corrosion
protection to metallic implants and is
compatible with biological fluids.
Anti-fingerprint Coatings – Flora has
developed a user-friendly transparent
AVIRAL™ coating that can be applied
on practically any surface just by
wiping it with a wet cloth. The dried
coated surface won’t stick any
fingerprints. The surface will shine like
glass and won’t scratch easily.
Anti-fouling Coatings – Shipping and
marine industry is desperately looking
for an environment-friendly option to
prevent extensive biofouling activities.
The use of tin compounds has been
regulated and there is no viable
alternative. FLORYL™ Coatings is the
perfect solution to protect biofouling
activity.
High-Temperature Resistant Coatings
– High-temperature ceramic coating
can be applied to engine components
and exhaust systems to prevent
damages at elevated temperatures.
Flora’s ceramic coatings can withstand
over 2000 degrees centigrade
temperature and have impressive
abrasion resistance.
Apart from these innovative Solvent-
Borne Smart Sustainable Coating
Products, Flora Coatings also
manufactures best-in-class sanitizers.
Scientists at Flora Coatings have been
working on a new coating technology
that could potentially revolutionize the
industry. With unprecedented results in
the lab, it wouldn’t be long enough
before the company introduces it to the
market.
2020's Most Innovative Companies to Watch
“
“
We are determined
towards inventing
the cutting-edge
coating
technologies that
have never been
envisioned earlier.
Dr. Atul Tiwari
Chief Executive Officer
www.insightssuccess.com 31| September 2020
34.
35.
36. here’s an expression based on an apocryphal
TChinese curse, “may you live in interesting times”.
The chaos and unpredictability of interesting times
can be a nightmare for consumer businesses across sectors,
and this has been one of the most interesting times for
business in living memory.
With COVID-19, everything has changed, and every brand
has the same question: Consumer behavior is shifting
drastically, but what will ‘stick’ post-pandemic?
At buzzback, we’re obsessed with such changes in
consumer behavior – who they are and how they live and
feel, and COVID-19 has only amplified our obsession. We
are running several concurrent studies, including a weekly
tracker, to uncover how COVID-19 will impact consumers,
and importantly our clients.
Some key themes:
Our data shows that although we are seeing some light at
the end of the tunnel, more than two-thirds of consumers in
the US still estimate the pandemic will impact them for at
least another five months, and more than three quarters are
still concerned about the potential of a second wave. This
will have an impact on what they buy and how they
approach brand loyalty.
As a result, clients across every sector are trying to figure it
out – some racing to research to get ahead of consumer
shifts, and others pausing because they fear the consumer’s
mindset is different and it’s not the right time to do
research.
Here are additional broad stroke changes we are witnessing,
evidenced across our work:
Ÿ Food Beverage – Alcohol snacking has been on
the rise. It may be no surprise to know alcohol
consumption has rocketed during the lockdown, with
42% consumers stating they are drinking more than
usual. Our research found 40% are drinking more on
weekdays, 30% have started drinking earlier in the day
and 30% admit having more alcohol at home is leading
to more drinking. Key triggers include alleviating stress
and boredom and negative thinking. Interestingly for
brands, consumers seem to be getting more
experimental, with 30% trying new types of alcohol and
30% trying new brands.
Snacking and eating habits during lockdown have a
similar profile to alcohol, with 47% US consumers
stating they are snacking more during COVID-19. More
than half are snacking more often during the day and
admit having more snacks at home has led to more
eating. For brands it’s important to outline that more than
a third of consumers are focused on price and buying
more, but less expensive, snacks. Like alcohol, snacking
triggers are centered around a kind of restlessness with
more than a third of consumers eating more snacks out of
boredom, and 18% to keep themselves happy. Top
choices include cookies, chips, and ice cream, with
around a third eating these types of food, followed
closely by cheese, candy and chocolate.
Ÿ Financial Services – more than three in five are worried
about their finances, with around a third also worried
about their jobs. Their attention and concerns have
shifted to saving and thinking about the future, and they
desire brands that can be ‘consultative’ and provide
guidance for these financial needs. This concern
dominates all sectors and purchases.
Says one consumer: “I feel as though I'm on a daily
treadmill to continue earning money to pay for
essentials. I also feel that I’m having to watch my
finances closely so as not to run into problems. Above
What will the world
of commerce be like
after the COVID-19 Crisis?
Expert Insights
www.insightssuccess.com34 | September 2020
37. As the Founder and CEO of buzzback,
Carol Fitzgerald is an experienced senior-level executive
with proven success in the management of both established
and start-up companies. buzzback just celebrated its 20th year,
realizing a vision for changing how consumers interact with marketers
online, and focusing on making the research experience fun,
engaging, and intuitive.
Its clients include the top 100 global FMCG, healthcare, and
technology/financial services, dedicated to innovation and
growth. Over the years, buzzback has repeatedly garnered a spot
on the Crain's 100 Best Places to Work in NYC list as well as 2
years on the GRIT Top 50 Most Innovative Companies list. Carol is
a recipient of the Enterprising Women of the Year and
International Women's Entrepreneurial Challenge
Foundation awards, both of which highlight her strong
dedication to helping those in her community and
female business owners through
education, access, and mentorship
opportunities.
About the Author
Carol Fitzgerald
Founder CEO
www.insightssuccess.com 35| September 2020
38. all, it’s a question of balancing income and expenditures
carefully”
Ÿ Technology – more than half are using video to connect,
both personally and for work, and they expect this to
continue as their need to keep close ties with others is
essential. They need strong partners (brands) for
services, with greater reliability and other services to
better stay in touch and provide entertainment (content,
streaming).
Ÿ Travel – travel, and hospitality have been especially
hard hit, as we all know. Consumers, however, are still
optimistic about planning future trips, but short-term,
local will rule. That means to travel via cars, frequenting
local venues for meals socializing primarily. Those
are 'safer' alternatives in consumers’ minds.
And when they do get back to trips, they will look for
deals, plus importantly, cleanliness, disinfecting, and
sanitizing are expected in all venues – brands will need
to deliver and reassure on this as cost of entry.
Ÿ Shopping – they will continue to purchase cleaning and
sanitizing products and get ahead of stockpiling so as
not to be left short with no supplies – probably no
surprise. More than half say they are sanitizing
everything that enters their homes. And importantly,
they also remain frugal, as evidenced in their concern
about finances, they will be selective about purchases
and may gravitate to value-brands vs former loyalties.
Some say e-commerce has leaped forward decades as a
result of COVID-19 and more and more will be
purchased online in the future. Says one consumer “I
have decided to avoid shops all together in favor of
online shopping, and I’m keeping my fingers crossed I
can do that until things get back to normal…”
Ÿ Healthcare – what was once skepticism around
virtually connecting with healthcare providers is now
more accepted and becoming more of the norm. Only
around 1 in 10 used telehealth services at the start of the
pandemic, but more than 60% say they will increase
usage going forward. The need to ‘stay in touch’ and
‘stay connected’ with practitioners and they will adapt to
both online and in-person visits. And importantly, more
than half also say they will require mental health
professional services, as fear, isolation and other
emotions linked to COVID-19 have impacted their daily
lives. We are already seeing brands start to market
aggressively around this increase as sleep aids, calming,
wellness, and other related services have become more
prevalent to target these mental health concerns.
Defining the ‘Next Normal’:
So, what next? The new normal has become ‘the next
normal’ in terms of how rapid changes in consumer
behavior are impacting brand experiences. In short, brands
need to build trust bridges. As businesses begin to reopen
globally, and consumers and clients try to get back to some
semblance of what they perceive as normal, we expect there
to be some prevalent themes for all brands (across all
sectors):
Ÿ Safety hygiene is the new currency – it has to be
cleaned, sanitized, and disinfected and provide
consumer assurance to support this. Whether it’s travel
accommodations or Amazon deliveries, consumers will
support those purchases and behaviors that adhere to
their needs. They will want to ‘feel safe’ with
demonstrated reassurance of this. Safety hygiene
needs to be part of every brand's consideration – even if
it’s how they interact with their employees.
Ÿ Value is a new obsession making it harder for brands to
sustain premium positions and long-term loyalty. Brands
need to consider how consumers are making choices in
their category, and what the trigger points are around
driving behavior.
Ÿ Empathy still rules – consumers don’t want to see
another sappy TV commercial with somber piano music
and hear ‘we’re in this together.’ There is a YouTube
video floating around with how all COVID-19 ads look
the same. Now is the time for brands to figure out how
to empathize and stand out from the crowd. This
probably means more research – of course! - or at least
greater empathy to anticipating their consumer needs,
including loyal and lapsed users to build greater loyalty.
www.insightssuccess.com36 | September 2020
39.
40. Redening the Benchmarks of Graphic Designing
In this day and age of everything-digital, the
screen—handheld or desk mounted—has become a
significant part of our lives. So much so that
everything you need arrives at your doorstep with the click
of a button. This digital evolution has also provided
businesses with opportunities that potentially drive them to
the peaks of success. If ‘what makes this possible?’ is what
lingers in your mind, possibly the most evident answer is
design.
Everything you see on the screen is an idea that was
molded, polished and exhibited through graphic design.
Since the time when the internet became a place where we
continue to spend the most amount of our time, graphic
designing has become an indispensable aspect. As end
users, our purchase preferences have been changing
significantly—thankfully for the better—being a result of
personalized advertisements, email newsletters, prolific
digital marketing strategies and other creative marketing
and advertising efforts.
For businesses, to achieve customer, user or subscriber
retention, graphic design has to be given the most critical of
thought and leverage the best creativity, followed by expert
marketing, and a compelling website. Now that this
importance of graphic design and a digital presence has
been conveyed, allow us to introduce you to an organization
that offers you all that you need, under one roof.
GoingClear Interactive, a Boston based digital growth
agency of designers, developers, marketers and strategists,
is doing just that and more. The company’s mission is to
power the growth of the businesses and brands that it works
with. It does so by listening and identifying the key
challenges its clients are facing and then delivering and
implementing solutions to solve them and drive their
business forward.
Benchmark Expertise
As a Boston, Massachusetts based digital growth agency,
GoingClear’s core services are:
Strategy: GoingClear excels at helping companies create a
clear and effective strategy across digital channels that
delivers results.
Creative: Whether it’s visual/brand identity work, content
production, supporting design collateral or video
production, GoingClear leverages creativity to power a
brand.
Websites and Web Apps: GoingClear has the knowledge,
expertise and innovation ready for web design and
Our job is to help our
clients position their
brand in an optimized
way and do better
business through
the right digital
channels.
www.insightssuccess.com38 | September 2020
41. development projects.
Digital Marketing/Advertising: GoingClear helps
drive more leads to the client website with creative
and proven digital marketing strategies and tactics.
GoingClear believes that at the core, the User
Interface(UI) and User Experience(UX) of any
website, web app and or the creative design and
messaging of any ad, design collateral or
creative project it works on, needs to be spot-
on and aligned with the company or brand it
is working with. Besides, it should represent a
portion of the company or brand’s mission
through every one of their customer touch-
points.“We stay focused on clear results for
any client or project we work on. To be clear and
gain clarity at the initial steps of any campaign or
creative or site build is key to confirming the success of
any project we’ve worked on,” says the team.
Defining Excellence
Paul J. Scott, the CEO of GoingClear Interactive, also
serves as the Chief Brand and Digital Strategist. He
oversees the success of the brands and companies that
GoingClear works with. At the same time, he continues to
grow his team of core valued sync specialists which allow
continued client successes. “With GoingClear Interactive
being founded in 2001, it’s been a journey, but one thing
always remains the same which is making sure we are
adding value and growth to any campaign, website build,
creative project or digital marketing/advertising project or
account we are working on,” says Paul.
As a seasoned leader, Paul advises the young entrepreneurs
saying, “Get experience wherever you can. Complete
projects for free just to grab that experience. The end result
is that you want your portfolio to speak for itself. And, if I
may be hypercritical on your work every so often to look
back and think of a few ways of how it could be better. Then
bottle those thoughts for every new design project you work
on.”
Innovative Designs for the Future
Innovative design has always been at the core of
GoingClear. To incite creativity and keep it flowing
throughout, they feel that space to breathe is the key which
needs to be followed up by optimizing the experience of
design from client meetings. To rethink, right after a draft is
completed, is almost a necessity when it comes to more
innovative design.
With that being the baseline, the company also sees AR and
VR as the next step on taking design into a more interactive
experience for the brands and companies it works with.
“We’ve designed elements of AR experiences as well as VR
experiences and are excited to see where it takes us! As a
digital growth agency we care about the end results we
deliver for our clients. We have a motto of only being as
good as our latest project which then syncs our team to
always be delivering the best we can during the life of any
project,” concludes Paul.
If you’d like to chat about a project you have in mind, feel
free to get in touch at https://goingclear.com.
Paul J. Scott
CEO
2020's Most Innovative Companies to Watch
www.insightssuccess.com 39| September 2020
