ShapeUp's 2012 Technology + Employee Wellness Survey found that innovative employers are using technology such as online games, social networks, mobile apps, and fitness devices to engage more employees in wellness, produce better health outcomes, and save more money. By viewing the slides from our recent "How Innovators Use Technology For Wellness" webinar, you can learn how innovative employers approach the use of technology in employee wellness. Watch the full webinar at http://www.shapeup.com/lp/best-practices-from-innovative-employers

1. Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 1

2. Today’s Webinar Hosts
Rajiv Kumar, M.D.
Founder & CEO, ShapeUp
rkumar@shapeup.com
Employee wellness company focused
on creating a healthier world by using
social influence to engage people in
healthy activities
Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 2

3. Today’s Webinar Hosts
Fran Melmed
Owner, context
fran@contextcommunication.com
Award-winning communication and
change management consulting firm
that specializes in wellness and health
care consumerism
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4. Join The Conversation On Twitter
@shapeupdotcom
#wellnessinnovators
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5. Today’s Agenda
• The Secrets of Innovators
• Employer Case Studies
• Views From Consultants
• Final Thoughts
• Q&A
www.shapeup.com/tech-survey
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6. Questions Our Survey Sought To Answer
How are employers using technology to improve the health
of their employees, and is it working?
• What technologies are they using?
• What are their objectives?
• Is senior leadership onboard?
• What are the pros and cons?
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7. The Secrets of Innovators
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8. Innovative Companies Have Innovative Leaders
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9. Innovators Use More Technology
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10. Innovators Engage Hard-to-Reach Employees
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11. Our Next Presenter
Bryce Williams
Director - Wellvolution
Blue Shield of California
Blue Shield of California, an
independent member of the Blue Shield
Association, is a not-for-profit health
plan dedicated to providing Californians
with access to high-quality health care
at an affordable price.
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12. Do it different. Make a difference.
Bryce Williams
July 26, 2012
@brycecwilliams
page 12

13. promises, promises
page 13

14. make it easy
Putting fruit in
attractive bowls
doubled sales!
Putting salad bar
near checkout
tripled sales!
Source: Wansink et al, NY Times, 2010
page 14
page 14

15. make it social: the basics
page 15

16. make it social: ch, ch changes
ShapeUpShield Trends Teams Averaging >10K Steps/Day
1400 18
1200 15
1000
Participants
12
800
600 9
400 6
200
3
0
SUS1 SUS2 SUS3 SUS4 0
1Q2011 1Q2012
Alumni Newbies
Avg Steps/Day - "Winning" Team
18000
15000
12000 Insight: top teams consistently employed
behavioral best practices (goal setting, group
9000
activities, peer coaching, loss aversion)
6000
3000
0
1Q2011 1Q2012
page 16

17. make it fun
page 17
page 17

18. engagement matters
90%
75%
60% 2008
45%
30%
15%
2011
0%
2004 2005 2006 2007 2008 2009 2010 2011
Wellness Assessment Biometrics Health Goals/Program
page 18
page 18

19. better choices; better outcomes
low risk employees
73%
58%
2008 2009 2010 2011
page 19
page 19

20. better choices; better outcomes
regular exercise
56%
42%
2008 2009 2010 2011
page 20
page 20

21. better choices; better outcomes
hypertension
29%
24%
10%
2008 2009 2010 2011
page 21
page 21

22. better choices; better outcomes
smoking
12%
9%
8%
6%
2008 2009 2010 2011
page 22
page 22

23. improving financials
$ 4.7 million annual cost savings
$1,000 per employee
ROI
page 23
page 23
3to1

24. bryce.williams@blueshieldca.com
Follow on Twitter @brycecwilliams
page 24
page 24

25. Our Next Presenter
Frank Salvato
Manager, Benefits
City of Greenville, NC
The City of Greenville is dedicated to
providing all citizens with quality
services in an open, ethical manner,
insuring a community of distinction for
the future. Greenville is one of the
fastest growing large cities in North
Carolina.
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26. Technology & Health
Management
• City of Greenville, NC – Municipality – Local
Government
• Population 84K plus 52K East Carolina
University Students
• 840 Employees on our Health Insurance Policy
and in our Health Management Program

27. 1. City’s Health Management Program
Two major emphasis in the City’s Health
Management Program to Encourage
Engagement
• Social Networking
• Technology

28. 1. Email Blasts
• 16 Wellness Committee Champions we blast
emails to
Each major department of the city is
represented.
The Committee Champions then determine
the best way to communicate to their
employees. Email, posting or distributing

29. 2. Wellness Website
• “Ask the Expert” where you can enter into a dialog box
your question for Dr. Kolasa of East Carolina
University’s Brody Medical School. You enter your
question, your email (for return response) and
verification code (those hard to read words for
verification purposes) then submit
• “Personal Health Metrics” sub section so only the
employee can see their personal numbers.
Walking Journal (submitted for 10,000 step club)
Food Journal (submitted to Health Coach)
Wellness Point Log Sheet (submitted to HR)
Registration for Wellness activities and events
Discussion Board for victory testimonies or inquiries

30. 3. 9 Walking Paths
• Measured and Registered with the American
Heart Association and appear on the AHA
website.
• Once the employee walks one of the paths,
they indicate which path on the AHA website
and it automatically journals the number of
steps and distance for the employee. They can
print off the journal and submit to the 10,000 step club.

31. 3. In Progress Now
• Applications for iPhones, Androids, Smart Phones,
iPads, Computers
Health Coach App.
Health Coach has your Biometric and Health
Assessment numbers along with the employee’s
milestones and goals.
You can either “Chat”, or “Talk Live” via Skype or
iPad with a Health Coach at anytime
Employee would be able to access their journals,
milestones and goals and Health Coach
suggested actions

32. Our Next Presenters
Andrew Halpert, MD
Sr. Health Management Consultant
Towers Watson
Christopher Chan
Creative Director, Health Imagination
Towers Watson
Towers Watson is a leading global
professional services company that
helps organizations improve
performance through effective people,
risk and financial management.
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33. What Does the Device and App Market Look Like?
Continuum of Health Risk
Healthy Prevention Chronic Short-term/ Acute Catastrophic
Lifestyle: Facebook, Twitter, Foursquare, Pandora, Instagram, Pinterest
Women’s Health Tobacco Pregnancy
Direct-to-Consumer
Health Plan Provided
Nutrition, Exercise, Weight Loss Remote Monitoring
Employer Provided
Sleep Telehealth
Stress, Meditation
Health Education, Symptom Checker
Medication Adherence
PHR Access, Appointment Reminder, Provider Search, Cost Transparency
Plan Enrollment and Plan Comparison
User Base
towerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 33

34. Technology Is Rapidly Evolving In All Aspects of Our Daily Living
Clockwise from top left
1. Beam toothbrush
2. Zeo sleep monitor
3. Salinity Density spoon
4. Under Armour sensor-
embedded shirts
Daily Habits Real-Time Feedback 5. Bike-powered workstation
6. Dance powered nightclub
7. Bayer Digit
8. Jerry the Bear
For Children
Social /
Community
towerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 34

35. And the Future is Exciting (and Scary!)
Clockwise from top left:
1. Cardiocam
2. E. Coli cell phone scanner
3. Microsoft Kinect for Autism
detection
4. Proteus pill monitor
5. Vibrating tattoos
6. Center – Google Glass
Technology is not a silver bullet and may turn some users off
towerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 35

36. Broadening the Reach of Your Programs
Often there are many distractions that prevent focusing on health; broader programs can touch many
of these areas
Community/
Responsible
Spirituality
Socially
Mental
Professional Growth/ Personal Growth/
Job Satisfaction Learning
Building an
ecosystem of
Emotional
programs,
devices and
applications
Relationships Leisure
Physical/
Fiscal
Health Finance
towerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 36

37. Establish Your Goals
How is success defined?
Lower costs
Improved health outcomes
Engagement/buzz
Sense of community
Productivity
Establish your metrics; we see the following best-in-class performance results for wellness programs:
90% Health Risk Appraisal participation
90% Biometric Testing participation (typically non-fasting)
25% engagement from tobacco users with 30% quit rate
Overall tobacco use rate of 10% or less
50% of employees with two or fewer modifiable health risks
Customized, effective use of behavioral economics, incentives, game design, mobile technology,
social media
towerswatson.com © 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. 37

38. Final Thoughts
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39. Key Insights & Takeaways
Technology is being used by many employers
within their wellness programs
These employers are using multiple technology
tools simultaneously
Social networking is a popular methodology
Mobile apps & devices are coming fast
The results include higher engagement & ROI
Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators 39