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WHO WE ARE?
Kid Kourier is an organization that
provides safe and secure transportation
services for kids as well as holistic
oversight on board. We established to
secure on-demand transportation
services for kids age 8-24. We have our
physical location in Houston, TX.
WE ARE focused on the transportation
needs of kids when their parents are
unable to get them to where they need
to be, we take pride in our ability to
provide affordable and advanced
transportation services for kids.
WE ARE different and unique in the
on-demand transportation industry
because of our service pattern and
distinct target market—which has been
neglected over the years.
2
VISION AND MISSION
 Our vision is to be the fastest growing, value-
driven organization, putting customers at the
center of business.
 We aim to attain the climax spot in the
market as soon as possible as well.
 To establish a real-time connection between
our clients and our vision reflects our values:
integrity, service, excellence and teamwork.
 To make Kid Kourier available at our client's
fingertips and to provide transportation for
kids when they need it.
 That we protect and enhance our reputation
in order to safeguard values and create new
value
 That we are committed solely to them and
their objectives.
3
PROBLEM & SOLUTIONS
PROBLEM
There are transportation needs
of kids when their parents are
unable to get them to where
they need to be.
There are issues with the
current service providers such
as,
 Security and trust.
 Driver verification.
 No GPS monitoring for all
vehicles.
 Emergency services.
SOLUTION
Kid Kourier is an organization that provides
safe and secure transportation services for
kids as well as holistic oversight on board. We
established to secure on-demand
transportation services for kids age 8-24.
We provide all services with security,
 Our Drivers are fingerprinted by the FBI
 All our cars have dash cam viewing option
and GPS
 Drop-off notification for parents and
children
 A panic button for kids to signal if they
need help
4
THE MARKET OPPORTUNITY
U.S. ridesharing is a
$25 billion
market.
Globally, it’s
$75 billion
and predicted to grow to
$285 billion by 2030
according to Goldman Sachs.
5
THE CUSTOMERS
 Elitists and power suits age between 28-50 years old having
big Houses and drive a nice vehicle but are too busy (Biggest
Audience 50% )
 Millennials having one or two kids usually age between 25-
35 years old
 Baby boomers age between 55-62 years old having busy
lifestyle and usually doing businesses
 Working Moms and dads age between 35-45 years old
 Hipster parents 35-50 years old
 Trendsetting parents 35-55 years old
 Married Caucasian Couples age between 22-55 years old
 Elitists and power suits age between 28-50 years old
(Biggest Audience )
People spend Average $4,737 P/A on Transportation
for their Kids
74.31%
12.07%
5.74%
4.69%
2.62%
0.49%
0.08%
White
Black or African American
Other race
Asian
Two or more races
Native American
Native Hawaiian or Pacific
Islander
6
OUR COMPETITION
The leading Market players mainly include
7
SWOT ANALYSIS
S W
T O
Strength
 Highly experienced drivers, credible and
determined owner
 United and reputable management team
 Competitive and affordable pricing system
for easy and quick market penetration
 Our unshakable plan to create a business
model that attract prospective clients
Weakness
 Building a cycle of clients may take time
 New business in an area dominated by
competitions
 Growth may be the slow due presence of
giants in the market
Threats
 The possibility of business imitation
 The need to grow rapidly over the next
3-5 years
 The necessity to secure substantial
capital injections to foster growth
 Economic downturn
Opportunities
 Opportunity to operate our business that
stands for uniqueness and exceptionality in
United states
 Increasing local and national population
 Opportunity to implement strategies and build
company strength
 Opportunity to run a profitable and successful
in business
 Opportunity to compete and secure a strong
position in the industry
 Opportunity to add long lasting value and
impact on humanity
8
BUSINESS MODEL
The business model is developed from the
understanding that there is a growing need for
quality and standard on-demand transportation
services for kids through well-structured and easily
practicable measures, and there exists a substantial
opportunity to cater to these needs, adopting the
innovative concept and generating huge revenue.
Our business model is to make no parent bothered
whether to keep their job or leave early to get their
children, Kid Kourier will provide safe and secure
transportation services for kids ages 8-24. The
business model is to leverage the nature of Kid
Kourier to turn the table to its student favor and
rake-in significant revenue.
9
THE MARKETING PLAN
How to Reach customers
Email list to send discounts and
coupons (Can upsell email marketing)
Direct mail campaigns!
(Flyers, postcards)
Social Media page
Use a loyalty program that collects:
 Mobile phone numbers
 Email addresses
 Local mail address
10
info@kidkourier.com (281) 849 4375 www.kidkourier.com

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Kid kourier

  • 1.
  • 2. WHO WE ARE? Kid Kourier is an organization that provides safe and secure transportation services for kids as well as holistic oversight on board. We established to secure on-demand transportation services for kids age 8-24. We have our physical location in Houston, TX. WE ARE focused on the transportation needs of kids when their parents are unable to get them to where they need to be, we take pride in our ability to provide affordable and advanced transportation services for kids. WE ARE different and unique in the on-demand transportation industry because of our service pattern and distinct target market—which has been neglected over the years. 2
  • 3. VISION AND MISSION  Our vision is to be the fastest growing, value- driven organization, putting customers at the center of business.  We aim to attain the climax spot in the market as soon as possible as well.  To establish a real-time connection between our clients and our vision reflects our values: integrity, service, excellence and teamwork.  To make Kid Kourier available at our client's fingertips and to provide transportation for kids when they need it.  That we protect and enhance our reputation in order to safeguard values and create new value  That we are committed solely to them and their objectives. 3
  • 4. PROBLEM & SOLUTIONS PROBLEM There are transportation needs of kids when their parents are unable to get them to where they need to be. There are issues with the current service providers such as,  Security and trust.  Driver verification.  No GPS monitoring for all vehicles.  Emergency services. SOLUTION Kid Kourier is an organization that provides safe and secure transportation services for kids as well as holistic oversight on board. We established to secure on-demand transportation services for kids age 8-24. We provide all services with security,  Our Drivers are fingerprinted by the FBI  All our cars have dash cam viewing option and GPS  Drop-off notification for parents and children  A panic button for kids to signal if they need help 4
  • 5. THE MARKET OPPORTUNITY U.S. ridesharing is a $25 billion market. Globally, it’s $75 billion and predicted to grow to $285 billion by 2030 according to Goldman Sachs. 5
  • 6. THE CUSTOMERS  Elitists and power suits age between 28-50 years old having big Houses and drive a nice vehicle but are too busy (Biggest Audience 50% )  Millennials having one or two kids usually age between 25- 35 years old  Baby boomers age between 55-62 years old having busy lifestyle and usually doing businesses  Working Moms and dads age between 35-45 years old  Hipster parents 35-50 years old  Trendsetting parents 35-55 years old  Married Caucasian Couples age between 22-55 years old  Elitists and power suits age between 28-50 years old (Biggest Audience ) People spend Average $4,737 P/A on Transportation for their Kids 74.31% 12.07% 5.74% 4.69% 2.62% 0.49% 0.08% White Black or African American Other race Asian Two or more races Native American Native Hawaiian or Pacific Islander 6
  • 7. OUR COMPETITION The leading Market players mainly include 7
  • 8. SWOT ANALYSIS S W T O Strength  Highly experienced drivers, credible and determined owner  United and reputable management team  Competitive and affordable pricing system for easy and quick market penetration  Our unshakable plan to create a business model that attract prospective clients Weakness  Building a cycle of clients may take time  New business in an area dominated by competitions  Growth may be the slow due presence of giants in the market Threats  The possibility of business imitation  The need to grow rapidly over the next 3-5 years  The necessity to secure substantial capital injections to foster growth  Economic downturn Opportunities  Opportunity to operate our business that stands for uniqueness and exceptionality in United states  Increasing local and national population  Opportunity to implement strategies and build company strength  Opportunity to run a profitable and successful in business  Opportunity to compete and secure a strong position in the industry  Opportunity to add long lasting value and impact on humanity 8
  • 9. BUSINESS MODEL The business model is developed from the understanding that there is a growing need for quality and standard on-demand transportation services for kids through well-structured and easily practicable measures, and there exists a substantial opportunity to cater to these needs, adopting the innovative concept and generating huge revenue. Our business model is to make no parent bothered whether to keep their job or leave early to get their children, Kid Kourier will provide safe and secure transportation services for kids ages 8-24. The business model is to leverage the nature of Kid Kourier to turn the table to its student favor and rake-in significant revenue. 9
  • 10. THE MARKETING PLAN How to Reach customers Email list to send discounts and coupons (Can upsell email marketing) Direct mail campaigns! (Flyers, postcards) Social Media page Use a loyalty program that collects:  Mobile phone numbers  Email addresses  Local mail address 10
  • 11. info@kidkourier.com (281) 849 4375 www.kidkourier.com