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Kid kourier
1.
2. WHO WE ARE?
Kid Kourier is an organization that
provides safe and secure transportation
services for kids as well as holistic
oversight on board. We established to
secure on-demand transportation
services for kids age 8-24. We have our
physical location in Houston, TX.
WE ARE focused on the transportation
needs of kids when their parents are
unable to get them to where they need
to be, we take pride in our ability to
provide affordable and advanced
transportation services for kids.
WE ARE different and unique in the
on-demand transportation industry
because of our service pattern and
distinct target market—which has been
neglected over the years.
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3. VISION AND MISSION
Our vision is to be the fastest growing, value-
driven organization, putting customers at the
center of business.
We aim to attain the climax spot in the
market as soon as possible as well.
To establish a real-time connection between
our clients and our vision reflects our values:
integrity, service, excellence and teamwork.
To make Kid Kourier available at our client's
fingertips and to provide transportation for
kids when they need it.
That we protect and enhance our reputation
in order to safeguard values and create new
value
That we are committed solely to them and
their objectives.
3
4. PROBLEM & SOLUTIONS
PROBLEM
There are transportation needs
of kids when their parents are
unable to get them to where
they need to be.
There are issues with the
current service providers such
as,
Security and trust.
Driver verification.
No GPS monitoring for all
vehicles.
Emergency services.
SOLUTION
Kid Kourier is an organization that provides
safe and secure transportation services for
kids as well as holistic oversight on board. We
established to secure on-demand
transportation services for kids age 8-24.
We provide all services with security,
Our Drivers are fingerprinted by the FBI
All our cars have dash cam viewing option
and GPS
Drop-off notification for parents and
children
A panic button for kids to signal if they
need help
4
5. THE MARKET OPPORTUNITY
U.S. ridesharing is a
$25 billion
market.
Globally, it’s
$75 billion
and predicted to grow to
$285 billion by 2030
according to Goldman Sachs.
5
6. THE CUSTOMERS
Elitists and power suits age between 28-50 years old having
big Houses and drive a nice vehicle but are too busy (Biggest
Audience 50% )
Millennials having one or two kids usually age between 25-
35 years old
Baby boomers age between 55-62 years old having busy
lifestyle and usually doing businesses
Working Moms and dads age between 35-45 years old
Hipster parents 35-50 years old
Trendsetting parents 35-55 years old
Married Caucasian Couples age between 22-55 years old
Elitists and power suits age between 28-50 years old
(Biggest Audience )
People spend Average $4,737 P/A on Transportation
for their Kids
74.31%
12.07%
5.74%
4.69%
2.62%
0.49%
0.08%
White
Black or African American
Other race
Asian
Two or more races
Native American
Native Hawaiian or Pacific
Islander
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8. SWOT ANALYSIS
S W
T O
Strength
Highly experienced drivers, credible and
determined owner
United and reputable management team
Competitive and affordable pricing system
for easy and quick market penetration
Our unshakable plan to create a business
model that attract prospective clients
Weakness
Building a cycle of clients may take time
New business in an area dominated by
competitions
Growth may be the slow due presence of
giants in the market
Threats
The possibility of business imitation
The need to grow rapidly over the next
3-5 years
The necessity to secure substantial
capital injections to foster growth
Economic downturn
Opportunities
Opportunity to operate our business that
stands for uniqueness and exceptionality in
United states
Increasing local and national population
Opportunity to implement strategies and build
company strength
Opportunity to run a profitable and successful
in business
Opportunity to compete and secure a strong
position in the industry
Opportunity to add long lasting value and
impact on humanity
8
9. BUSINESS MODEL
The business model is developed from the
understanding that there is a growing need for
quality and standard on-demand transportation
services for kids through well-structured and easily
practicable measures, and there exists a substantial
opportunity to cater to these needs, adopting the
innovative concept and generating huge revenue.
Our business model is to make no parent bothered
whether to keep their job or leave early to get their
children, Kid Kourier will provide safe and secure
transportation services for kids ages 8-24. The
business model is to leverage the nature of Kid
Kourier to turn the table to its student favor and
rake-in significant revenue.
9
10. THE MARKETING PLAN
How to Reach customers
Email list to send discounts and
coupons (Can upsell email marketing)
Direct mail campaigns!
(Flyers, postcards)
Social Media page
Use a loyalty program that collects:
Mobile phone numbers
Email addresses
Local mail address
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