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Session 801: Publishing 301:Creating Websites and Blogsthat Boost Your Bottom Line
Use a CMS that allows for growth—WordPress:WordPress is a FREE web software you can use to create abeautiful website and b...
Blog, Website, or Both?WordPress makes life online simple, with one perfect tool.As your publishing company and library of...
SEO — Search Engine Optimization:SEO book specialist we work with said this aboutWordPress: Having used WordPress, the fun...
Start with a theme to save time and money:WordPress comes with a basic site themes right out of the box,however, customiza...
Choose a Responsive Theme:Responsive web design (RWD): sites that provide anoptimal viewing experience—easy reading and na...
Choose a Responsive Theme:Responsive web design (RWD): sites that provide anoptimal viewing experience—easy reading and na...
Choose a Responsive Theme:Auto resizeof graphicelementsand menuto fit deviceYou canhave aresponsiveslider too.
Choose a ResponsiveTheme:Responsive web design(RWD): sites that provide anoptimal viewing experience—easy reading and navi...
Browser Testing and Retesting:Crossbrowser testing is very important before launchand as you update plugins, themes, add g...
Help “tweaking” your site, just when you need it:Qualified developers tweak your website from $39www.tweaky.com great opti...
Help “tweaking” your site, just when you need it:Qualified developers tweak your website www.tweaky.com
– Thank you –To share visit Shannon_Bodieat www.slideshare.netClick for Handout download.Or email Shannon Bodie for file.
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Creating Websites and Blogs that Boost Your Bottom Line, 2013 pubu 801, Shannon Bodie,

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Creating Websites and Blogs that Boost Your Bottom Line, 2013 pubu 801, Shannon Bodie,

  1. 1. Session 801: Publishing 301:Creating Websites and Blogsthat Boost Your Bottom Line
  2. 2. Use a CMS that allows for growth—WordPress:WordPress is a FREE web software you can use to create abeautiful website and blog. There are thousands of plugins andthemes available to transform your site into almost anythingyou can imagine. Over 60 million people have chosen to useWordPress. You do not need special software to run or useWordpress (.com or .org):Hosted on Wordpress.com, all you need is an emailaddress to be up blogging in minutes (you can usecustom address), portable, you can move to .orgWordpress.org is self-hosted on your server, youcan change themes and make updates to contenteasily. Excellent online community with forums.Great online courses available at www.lynda.com
  3. 3. Blog, Website, or Both?WordPress makes life online simple, with one perfect tool.As your publishing company and library of work grows, yourwebsite evolves with you. WordPress is nimble and flexiblewith updates from developers around the world.Hosted on Wordpress.com, all you need is an emailaddress to be up blogging in minutes (you can usecustom address), portable, you can move to .orgWordpress.org is self-hosted on your server, youcan change themes and make updates to contenteasily. Excellent online community with forums.Great online courses available at www.lynda.com
  4. 4. SEO — Search Engine Optimization:SEO book specialist we work with said this aboutWordPress: Having used WordPress, the fundamentalarchitecture of the site is very search engine friendly so, interms of the underlying code, etc. there is not much more oneneeds to do, which is nice.I recommend Yoast SEO plugin, but some themes come withsome great SEO tools built in. The Efinity theme does. Anexcellent course on SEO from Lynda.com is: Improving SEOUsing Accessibility Techniques: Morten Rand-HendriksenGreat tips on how to use a screen reader software to “see” as asearch engines does to help find holes in your SEO work.
  5. 5. Start with a theme to save time and money:WordPress comes with a basic site themes right out of the box,however, customizations are endless. Themes are the stylechoices that changes the look and function of your site (seehand out on slideshare for theme resources).View live previewsof themes, checkdeveloperstats/supportforums too.
  6. 6. Choose a Responsive Theme:Responsive web design (RWD): sites that provide anoptimal viewing experience—easy reading and navigationacross a wide range of devices (laptop, tablet, to mobile).Auto resizeof graphicelementsand menuto fit device
  7. 7. Choose a Responsive Theme:Responsive web design (RWD): sites that provide anoptimal viewing experience—easy reading and navigationacross a wide range of devices (laptop, tablet, to mobile).Auto resizeof graphicelementsand menu tofit device
  8. 8. Choose a Responsive Theme:Auto resizeof graphicelementsand menuto fit deviceYou canhave aresponsiveslider too.
  9. 9. Choose a ResponsiveTheme:Responsive web design(RWD): sites that provide anoptimal viewing experience—easy reading and navigationacross a wide range ofdevices (laptop, tablet, tomobile).Auto resizeof graphicelementsand menu tofit device
  10. 10. Browser Testing and Retesting:Crossbrowser testing is very important before launchand as you update plugins, themes, add graphics andelements: Also helps to assure your site is working wellacross multiple devices (laptop, tablet, to mobile).I highly recommend:crossbrowsertesting.com
  11. 11. Help “tweaking” your site, just when you need it:Qualified developers tweak your website from $39www.tweaky.com great option for spot developer help.Discovered this company in developer forums and think it isa great concept for publishers, authors, and bloggers.
  12. 12. Help “tweaking” your site, just when you need it:Qualified developers tweak your website www.tweaky.com
  13. 13. – Thank you –To share visit Shannon_Bodieat www.slideshare.netClick for Handout download.Or email Shannon Bodie for file.

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