1. April 1, 2014
Shannon Distel
Business Services Librarian

2. What is Pinterest?
 A visual social sharing website
 Estimates of 70 million users worldwide
 Users create an account and “boards” where they can
organize ideas, projects, inspiration, market products
 Users “pin” photos from websites
 Users can also upload their own images
 Pinterest users can browse, comment, like and repin
other users pins
 Unlimited “secret boards”

3. Consider this…
 “Pinterest drives more traffic to websites and blogs
than YouTube, Google+, and LinkedIn combined.”
 Named 1 of the 50 Best Websites by Time Magazine in
2011.
 83% of global women are users, US women age 35-44.
 Estimated 47% of online shoppers in US have made a
purchase based on something they saw on Pinterest
 50% of traffic to Pinterest comes from mobile devices,
is your website mobile ready?

4. Most Popular Categories
 Food & drink
 DIY & crafts
 Women's apparel, style and fashion
 Home décor
 Humor & wisdom
 Travel

5. Why Pinterest for Business?
 Visual storefront
 Drive referral traffic to your website or blog
 Sharing content helps attract new customers
 “Purchasers are 71% more likely to buy a product or
service if it was recommended by a friend on social
media”-http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-more-Likely-to-Purcahse-
based-on-social-media-referrals-infographic-aspx
 Grow your audience online
 Inspiration

6. Setting Up an Account
 You can sign up for Pinterest with an existing
Facebook or Twitter account
 Choose a user name (business name or services)
 Complete your profile and include your url
 Include a profile image
 Create boards and start pinning!

7. Ideas
 Showcase your company
 Building, store, employees, services, products, ideas
 Have an event or attend a conference?
 Create a board and pin photos
 Pin client or customer photos and comments
 Introduce your clients or other businesses on Pinterest
 Spotlight customer testimonials
 Create a referral board for local businesses, affiliates,
partners or organizations
 Highlight your most pinned products in your store

8. Increase Your Followers
 Follower others on Pinterest
 Pin regularly
 Link your Pinterest account with your other social media
accounts for cross-posting
 Embed the “Pin it” or “Follow Me on Pinterest” button on
your website or blog
 Engage users
 Contests
 Coupons
 Guest pinners
 Create interesting board topics
 Curate great content

9. Further Resources
 Book: Pinfluence: The Complete Guide to Marketing Your
Business with Pinterest by Beth Hayden
 Three Unique Ways to Use Pinterest for Business
 http://www.socialmediaexaminer.com/3-strategic-goals-on-
pinterest/
 Top Ten Business Pinterest Tips
 http://www.ohsopinteresting.com/top-10-pinterest-business-
tips-to-start-2014/
 30 Reasons to Market Your Business on Pinterest
 https://smallbusiness.yahoo.com/advisor/30-reasons-market-
business-pinterest-2014-infographic-184545665.html