1. Job Title
• Electrician – 82,000
• Electrician Helper – Fewer than 1,000
• Industrial Electrician – Fewer than 1,000
• Journeyman Electrician – 7,100
• Inside Wireman – Fewer than 1,000
• Wireman – Fewer than 1,000
• Journeyman Wireman – 1,700
• Journeyman Inside Wireman – Fewer than 1,000
• Electrical Technician – Fewer than 1,000
• Electrical Tester – Fewer than 1,000
• Electrical Maintenance Technician – Fewer than 1,000
• Electrician Apprentice – 1,600
• Apprentice Electrician – 3,400
• Electrical Apprentice – 1,800
• Electrician Helper – Fewer than 1,000
• Electrician’s Helper – Fewer than 1,000
• Electrical Helper – Fewer than 1,000
• Master Electricians – 1,700
• Forman Electrician – Fewer than 1,000
• Electrical Foreman – Fewer than 1,000
• Electrical Supervisor – Fewer than 1,000
• Electrical Superintendent – Fewer than 1,000
• Electrical Leadman – Fewer than 1,000
• Electrical Leader – Fewer than 1,000
• Electrical Maintenance Technician – Fewer than 1,000
• Electrical Worker – Fewer than 1,000
• Electrical Estimators – Fewer than 1,000
• Electrical Estimations Engineer – Fewer than 1,000
• Electrical Lineman (Power) – Fewer than 1,000
• Lineman – 13,000
• Power Lineman – Fewer than 1,000
• Journey Lineman – Fewer than 1,000
• Groundman/Lineman – Fewer than 1,000
• Utility Lineman – Fewer than 1,000
• Electric Utility Lineworker – Fewer than 1,000
• Line Assembly Utility Worker – Fewer than 1,000
• Outside Electrician – Fewer than 1,000
• Linemen Apprentice – Fewer than 1,000
• Line Maintenance – Fewer than 1,000
• Lineworker – Fewer than 1,000
• Facilities Managers – 4,700
• Building Engineer – 2,000
• Building Engr. – Fewer than 1,000
• Building Maintenance Technician – Fewer than 1,000

2. • Building Maintenance Supervisor – Fewer than 1,000
• Building Maintenance Repairer – Fewer than 1,000
• Building Maintenance Mechanic – Fewer than 1,000
• Building Maintenance Superintendent – Fewer than 1,000
• Building Maintenance Engineer – Fewer than 1,000
• Facilities Engineer – 1,200
• Facilities Engr. – Fewer than 1,000
• Maintenance Engineer – 1,300
• “Any ideas on how we might identify Electrical Engineers serving just the
Construction Industry?” - Electrical Engineers in the Construction and
Extraction Industry – 1,800,000
• *Any ideas about how we might identify employees of Electrical Contractors
(Owner, President, Founder, Purchasing Manager, etc.) – We can search
by Employer and Job Title, but we’d need a list of employers to
target.
Groups
• International Brotherhood of Electrical Workers (IBEW) – 470,000 Unable to
find local chapters
• National Electrical Contractors Association (NECA) – 240,000
• Electrical Trade Alliance [formerly called National Journeyman Apprenticeship
& Training Committee (NJATC)] – Searched and there are none
• Independent Electrical Contractors (IEC) – 1,800
• National Training Institute (NTI) – None
Interests
• Klein Tools – 700,000
• Milwaukee Tools – 1,300
• Greenlee Tools – None
• ElectricianTalk.com - None
• MikeHolt.com - None
• Electrical Construction & Maintenance (magazine) - None
• The Electric Times (monthly magazine) - None
• Ec magazine (monthly magazine) – Fewer than 1,000
• The Electrical Worker (monthly IBEW union newspaper) - None
• ElectricTV - None
• National Rural Electric Cooperative Association – 8,100
• National Electrical Code (NEC) -– 21,000
• Electrical Wiring – 220,000
• National Fire Protection Association (NFPA) – 470,000
• ElectricSmarts – None
• ElectricSmarts.com – None

3. • Electric Smarts – None
• Electric Smart – None
• BlueVolt – None
• BlueVolt.com – None
• Blue Volt – None
• Jade1.com – None
• Jade Learning – None
• MyElectricalICEU.com – None
• MyElectricalCEU – None
• My Electrical CEU – None
• Mep.trimble.com – None
• MEP - None
• Mechanical Electrical Plumbing – None
• Tradeservice.com - None
• Tra-ser - None
• Trade service - None
• Idea4industry.com - None
• Idea by the industry for the industry – None
• NFPA 70E – 4,000
• NFPA 1670 – 1,200
• NFPA 704 – 5,000
• Life Safety Code – 11,000
• National fire protection association nfpa – 58,000
• National Electrical Code – 21,000
• NEC – 530,000
• Electrical Safety in the Workplace – None
• Electrical safety testing – 36,000
• Electrical Safety First – Fewer than 1,000
Apps – The ability to target customers based on some of the websites they visit
and apps they use is coming soon, but not yet available. You can target people
who’ve visited your website by putting a Facebook-generated Custom Audience
pixel on your website. As soon as the pixel is on your site, Facebook will start
building the custom audience. Facebook allows you to use a duration of up to
180 days.
Can we target competitors page likes? – Not directly. Facebook identifies
interests from information they’ve added to their Timeline, keywords associated
with the Pages they like or apps they use, ads they’ve clicked on and other
similar sources. Facebook pages are not included as precise interests, which you
can use for targeting ads. However, some Page Names or topics may also be
precise interests if they have a sizable audience or if they coincide with a
common interest. It’s not possible to directly target your ad to users who are
connected to any Page you’re not an admin of. That’s why you get a mixed result
with the pages below.

4. • Ideal Industries – 28,000
• ABB - check this out: https://www.facebook.com/abbppmv?fref=ts - None
• Thomas & Betts – 38,000
• Panduit – 8,000
• NSI Industries – None
• NSI – None
• NSI Industries, LLC - None
Can we target distributors page likes? – Same as competitors page likes. It
depends on if the page qualifies as a precise interest. That’s why we get a mixed
result when trying to target specific pages.
• Sonepar (http://sonepar.com/) - None
• Rexel (http://www.rexel.com/en/) - 1,100
• Gexpro (http://www.gexpro.com/) - None
• Platt (https://www.platt.com/) - None
• Wesco (http://www.wesco.com/) – Found Wesco – 1,000 and WESCO
International – 27,000
• Graybar (http://www.graybar.com/) – 13,000
• CED (http://www.cedcareers.com/) - None
• Grainger (http://www.grainger.com/) – Found W.W. Grainger – 150,000
• Border States (https://www.borderstates.com/) - None
Additional Notes
Broad Categories: Predefined targeting categories provided by Facebook that
group users according to their Likes and Interests, apps they use, Pages they
like and other profile content they’ve provided. EX: Business and Industry. When
you click on this broad category, you are given more defined targets to choose. It
is best to use Broad Categories in addition to other defining criteria such as age,
gender and location, as this will better define your target audience.
Precise Interests: Specific interests that are likely to resonate with your ideal
customer. This is done by typing keywords directly into the Interests bar.
Facebook will also reveal new targeting choices if there are any.
Behaviors: Behaviors are activities that people do on or off Facebook that inform
on which device they’re using, purchase behaviors or intent, travel preferences
and more. Behaviors are constructed from both someone’s activity on Facebook
and offline activity provided by data from Facebook’s third-party partners. Gives
marketers the ability to target campaigns to people based on things they
purchase and what devices they use. For instance, targeting the Job Title of
Electrician with the behavior of Smartphone Owners yields a potential reach of

5. 74,000. We can also target Facebook Page Admins who are also Electricians
using Job Title and Behavior. This yields a potential reach of 10,000.
Custom Audiences & Lookalike are another targeting tool you could potentially
use.
• Custom Audiences: Reach customers you already know with Facebook ads.
Just upload a list of contact info like email addresses or phone numbers. You can
also use info from your website or app by including a Facebook-generated target
pixel that will be pasted into your website’s CMS. Facebook will deliver your ad to
those people if they’re on Facebook. Can target people who visit the website,
particular pages on the website, or contact lists you’ve generated. It allows you to
match your customer list against Facebook users. Email match rates are typically
40% to 60%, because of several factors – the email they submit when they sign
up to be on your list may be different from the email they designated in their
Facebook profile. Also, some people on your list may not have a Facebook
account.
• Lookalike Audiences: Find more people on Facebook who share traits – like
location, interests, etc. – with your customers. Use a Custom Audience list or the
Facebook page to generate a Lookalike Audience. Would recommend targeting a
Custom Audience first. If the ads are successful, can build a Lookalike Audience
based off of the Custom Audience. You can also create a Lookalike Audience
based off of your Facebook page. For instance, I created one for the 3M page,
and it generated a list of 2,413,900 Facebook users who have similar traits to the
3M Facebook page’s audience.