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Ajax Union Website SEO Presentation

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Ajax Union Website SEO Presentation

  1. 1. The Do’s and Don’ts of Website SEO Find out more about Ajax Union's products at: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Likedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
  2. 2. General Information Ask questions + raise your hand Post/comment on facebook.com/ ajaxunion Tweet @ajaxunion (or even @shanimuschel) Follow up! Shani Muschel– Internet Marketing & SEO Guru Connect With Shani on Linkedin: http://www.linkedin.com/in/shanimuschel
  3. 3. What is SEO?   Crawling   Indexing   Ranking   Relevance   Authority   Trust What is the difference between On- Page and Off-Page SEO?   Keyword targeted On- Page Content   Meta-Tagging   Linking   Off-Site Content   Linking   Keyword targeting
  4. 4. Website SEO Elements:   Meta Tagging    Content    URL    Heading Tags    Inbound Links    Site Accessibility    Sitemap    Robots.txt     Outbound Links    Redirects    Flash    Coding    Frames    Session IDs 
  5. 5. What is HTML?   You can find your website’s HTML backend code by pressing CTL+U.   HTML is the backend source code of your site and is what the search engines see when they crawl your site.
  6. 6. •  One to two keywords •  Shows in the search results as your page title •  Keep the title short! No keyword stuffing. Keywords in the Meta Title Tag:
  7. 7. Meta Tagging: Meta Etle 
  8. 8. Meta Keywords and Meta Description
  9. 9. Keyword-Rich Content   Keyword Density vs. Keyword Stuffing   Frequency of Content Change   Unique Content vs. Illegal or Duplicate Content   Invisible Text   Cloaking   Content Separation   Keyword Dilution   Content in Image form
  10. 10. Content 
  11. 11. Keywords in URL
  12. 12. Heading Tags: H1 
  13. 13. Heading Tags: H2, H3, etc. 
  14. 14. Inbound Links and Anchor Text Business Development •  Keywords in Anchor Text •  Origin of Inbound Links •  Links from Similar Sites •  Links from .edu and .gov sites
  15. 15. Site Accessibility   404 Pages   Broken Links   Slow Load Time
  16. 16. Sitemaps
  17. 17. Robots.txt
  18. 18. Outbound Links- Stay Away from: •  Outbound links to link farms and other suspicious sites •  Cross-Linking •  Single Pixel Links
  19. 19. Redirects •  301 or 302 •  www domain resolve
  20. 20. Flash Websites
  21. 21. Other SEO Tips   Coding   Frames
  22. 22. To Recap:   Keywords in content and meta tagging on your website are the key to SEO success!   If you have any questions whatsoever, feel free to get in touch with us!   We will be emailing you a testimonial after the webinar, please take some time to fill it out.
  23. 23. Thank you for attending this webinar! http://www.marketingtrainingny.com/ http://www.meetup.com/brooklynnetworking/ http://www.meetup.com/business-opportunity-network/ http://www.ajaxunion.com/ 1-800-594-0444 http://www.facebook.com/ajaxunion http://twitter.com/ajaxunion

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