Cold Stone Creamery was founded in 1988 in Arizona by Donald and Susan Sutherland. They aimed to reinvent ice cream by making it fresh daily in stores and allowing for endless customization options by blending mix-ins on a frozen granite stone. The Apparel Group now operates over 50 Cold Stone Creamery stores across the UAE, Bahrain, Oman, Kuwait and Qatar, with plans to open 50 more stores in the next two years. Cold Stone Creamery is known for its high-quality, super-premium ice cream and for allowing customers to create personalized ice cream treats by choosing from over 11 million mix-in combinations.

1. FRANCHISE OPERATOR OF THE YEAR 2010

2. THE ULTIMATE ICE CREAM EXPERIENCE

3. About Us Profile Creations Quality Cold Stone Creamery – A Revolutionary Evolution Our founders, Donald and Susan Sutherland, scoured the world in search of the perfect ice cream. Not surprisingly, they found that not all ice cream is created equal. From traditional hard-packed to soft serve varieties, until Donald and Susan pursued their "Ice Cream Dream"– we were stuck with some pretty disappointing alternatives. But after 1988 and the opening of the first Cold Stone Creamery in Tempe, Arizona, things changed. The Sutherlands fundamentally redefined ice cream and the world would never be the same. Cold Stone Creamery ice cream is categorized by industry experts as "Super Premium." Our ice cream is better because we make it fresh every day in every store, which puts Cold Stone completely in a class of our own.

4. 1994 Current CEO Doug Ducey joins Cold Stone Creamery 1995 1st Franchised Store opened 2000 Store # 100 opens 2003 Store # 500 opens 2007 2,250 stores awarded Miraqe Gulf (Apparel Group) appointed as the Master Franchisee for Middle East region 2007 Merged with Kahalain May 2007 to form “Kahala Cold Stone” KahalaCold Stone jointly has 13 brands and around 5,000 stores. Sales $1.2b 2005 Store # 1,000 opens 1988 Founded by Dan & Susan Sutherland in Tempe, Arizona, USA

5. About Us Profile Creations Quality Cold Stone Creamery has partnered with Apparel Group , a leading retailer to bring ‘The Ultimate Ice Cream Experience’ to ice cream lovers in the Middle East. Currently, the Apparel Group operates in 10 different countries with 50 different brands such as Aldo, Bally, Tommy Hilfiger, Kenneth Cole, Nine West, Mango, La Senza, Pramod, The Athlete’s Foot, Skechers, Bookplus and has over 500 stores in these countries. Apparel Group’s vision aims at being the premier sources of contemporary fashion and food in the region offering world-class excellence in quality, taste and value.

6. Apparel Group Brand Portfolio:

7. About Us Profile Creations Quality At Cold Stone Creamery, we are proud of our heritage as Ice Cream Innovators. This heritage is based on a tradition of continuously redefining plain old regular ice cream into something truly extraordinary. Around here, we call every ice cream we serve a "Creation" – because each one is a work of art. Freshly made, smooth, creamy ice cream blended on a frozen granite stone with endless combinations – fruits, nuts, candy, cookies, brownies…you name it – you can mix in to your heart’s content.

8. About Us Profile Creations Quality Cold Stone Creamery is all about delivering the finest ice cream, made just for you. We start with the highest quality ice cream and add wide variety of mix-ins, combined to create your personalized ice cream experience.

9. About Us Profile Creations Quality Imagine this: thick, moist cake, layered with some of the richest, creamiest ice cream in the world, and your favorite mix-ins, all wrapped in fluffy white frosting or rich fudge ganache.

10. About Us Profile Creations Quality At Cold Stone Creamery®, not only do we make the world’s best ice cream, we also offer a variety of indulgent drinks that are sure to make you come back for more.

11. About Us Profile Creations Quality A Cold Stone novelty is the perfect way to celebrate the sweetness of everyday life. With so many fabulous options and ways to customize your novelty treats, just imagine how popular you'll be bringing one to the party. Ice Cream Cup Cakes: First to launch in the region.

12. About Us Profile Creations Quality Fresh Ice Cream Made Daily In Every Store Cold Stone Creamery® offers super-premium ice cream and sorbet, made fresh in every store, every day, and served up with your choice of mix-ins. Just how many different ways can you customize your ice cream treat? Over 11.5 million, to be exact. Since opening our first store in 1988, Cold Stone has reinvented what people expect from their ice cream experience. By using only the finest ingredients to make our ice cream and mixing in your choice of fruit, nuts, chocolate or fresh cake (to name just a few!) on a frozen granite stone, Cold Stone delivers the best tasting ice cream, completely customized for you every time. And to make your perfect Creation™ complete, add a freshly made waffle cone or bowl – the smell alone is pure nirvana.

13. Key Elements The Star of Our Show Mixed Fresh on the Stone Inside Store Crew Members Passion Made fresh daily in each store, our ice cream truly is the drool worthy star of our show.

14. Key Elements The Star of Our Show Mixed Fresh on the Stone Inside Store Crew Members Passion With a combination of 40 mixes set in 20 different flavors. We conjure up ice cream creations by the minute.

15. Key Elements The Star of Our Show Mixed Fresh on the Stone Inside Store Crew Members Passion No wonder then that the lines at our stores are often longer than usual. For those who tire easily, check out our longest counter at the Atlantis.

16. Key Elements The Star of Our Show Mixed Fresh on the Stone Inside Store Crew Members Passion We call it the X-Factor – the art of juggling flying ice creams! Our crew are auditioned and not interviewed for the best job in town.

17. Stores Growth Distribution X Factor 25 stores in 36 months. Slated to open 50 more stores in the next 24 months. The first store was launched at the Dubai Festival City in 2007 and since then Cold Stone Creamery has made its presence across the UAE, Bahrain, Oman, Kuwait and Qatar.

18. Stores Growth Distribution X Factor U.A.E BAHRAIN QATAR UAE OMAN KUWAIT

19. Stores Growth Distribution Gallery Stores in UAE: Dubai Outlet Mall Dubai Festival City Atlantis The Palm

20. Stores Growth Distribution Gallery Bawadi Mall, Al Ain Stores in UAE: Dubai Mall – First Floor Abu Dhabi Mall

21. Lamcy Plaza Stores in UAE: Al Ghurair Center Stores Growth Distribution Gallery Dubai International Airport – Terminal 1 Mirdiff City Center

22. Stores Growth Distribution Gallery Stores in UAE: Dubai Mall – Second Floor Ajman City Centre Mall of the Emirates

23. Stores Growth Distribution Gallery Deira City Centre Stores in UAE: Arabian Centre Sharjah City Centre

24. Stores Growth Distribution Gallery Stores in UAE: Al Wahda Mall Abu Dhabi Corniche

25. Stores Growth Distribution Gallery Stores in Bahrain: Bahrain City Center Bahrain Mall

26. Stores Growth Distribution Gallery Stores in Qatar: Villagio Hyatt Plaza

27. Stores Growth Distribution Gallery Store in Oman:

28. Stores Growth Distribution Gallery Store in Kuwait:

29. Launches First Launch: Dubai Festival City Grand Launch: Deira City Centre

30. Launches First Launch: Dubai Festival City Grand Launch: Deira City Centre

31. Events MECSC Event Hairspray Show Fastest Ice Cream Eating Competition

32. Events MECSC Event Hairspray Show Fastest Ice Cream Eating Competition

33. Events MECSC EventHairspray Show Fastest Ice Cream Eating Competition

34. Marketing Media Exposure

35. Marketing Media Exposure

36. Marketing Media Exposure

37. Awards & Accolades Principal Malls Dubai Service Excellence Best Market X-Factor 2008: GCC Best Community Focused Charity Program 2008: GCC – Autism Charity Program

38. Awards & Accolades Principal Malls Dubai Service Excellence Deira City Centre Best Innovative Campaign 2009: Cold Stone Creamery Launch – 10,000 audience

39. Awards & Accolades Principal Malls Dubai Service Excellence Mr. NileshVed, CEO Apparel Group, awarding the star performers

40. CSR Dubai Autism TaareZameen Par An initiative to bring the gems to the forefront. TaareZameen Par was a painting competition for kids followed by an exhibition. The winners were given an opportunity to meet Aamir Khan. The selected top paintings were printed as Season Greeting cards, who’s sales proceeds were given to the Dubai Autism Center

41. CSR Dubai Autism TaareZameen Par

42. Training Mr & Ms Cold Stone 5 Flavors Taste Masters As part of our crew motivational program, Mr & Ms Cold Stone is a region wide talent hunt event to crown the best of the very best. The event features talent shows , where the winners walk away with goodies and treats.

44. X-Factor & Enthusiasm

45. Initiative & Innovative

46. Knowledgeable

47. Sales & Profit Oriented05 pins in five different colors dedicated to each behavior.

48. Training Mr & Mrs Cold Stone 5 Flavors Taste Masters Taste Master sessions are conducted every quarter for our crew to share the delightful secrets they might have discovered while doing their gig on the floor. Our crew comes from more than 10 different countries. That is 10 different cultures all coming together to create a better Cold Stone Experience.

49. Innovation Logistics Equipments used for preparing and storing your delicious mixes need to be operated while following stringent guidelines as set by the brand's principal. When it comes to getting the right texture, to the smoothness, and even color, there can be no compromise on these guidelines. That's how we can promise you the same Ultimate Ice Cream Experience with each visit. Every time! Here at Apparel, our team spent months formulating a plan of action, auditing all the options that were in place to get the right ingredients, cake mixes, as well as display freezers.Aftercareful scrutiny, we were able to come up with an easier, more efficient way of sourcing our ingredients, in the most cost effective manner and while taking lesser time.

50. Innovation Logistics We walked the streets of Venice in search of that perfect Ghea, and the efficient display case. We fell in love with new equipment, more energy efficient, with LED lighting for better visibility, translating to a lot of savings.. who else would we pass on these savings but to you! Our recommendations, which stood to save around 40% in costs, were submitted to Cold Stone HQ, and it is under review for implementation..globally!

51. Performance Highlights 63,000 Ice Creams Sold on a Single Day: Eid at Atlantis, Dubai Last year, we hit a all time record for selling the most number of ice creams in a single day. This year, we target to better than with 80,000.

52. Performance Highlights 4.7Customers Served Every Minute We are not The Ultimate Ice Cream Experience for nothing! Our crew serve out 4.7 customers every minute. That is over 280 happy customers every hour!

53. Performance Highlights 95% Excellence On All Stores DSE’s Mystery Shopper reports gave an average 95% Service Excellence across all our stores in Dubai.

54. Performance Highlights Our brand principle had this to say about us: GCC Stores have taken the standards guidelines to a higher level.

55. Performance Highlights Our brand principle had this to say about us: GCC Stores have taken the standards guidelines to a higher level.

56. Ultimately - We Make People Happy!