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Full-On Funnelage! Building and Testing Funnels for Fun and Profit
Why Bother? Difference between 1% and 12% Conversion Rate.
Funnels = Conversions = Money
Offer NOT A FUNNEL
Offer Content Content Content FUNNEL (basic) FUNNEL
Autoresponder: Offer Content Content Content
Autoresponder= Lazy Funnel Still a gazillion times more effective than immediate offer...
Multi-Page Offers
Offer Offer Offer
Right Person Right Time Right Offer
Offer Content Content Offer Content Content Offer Content Content
Ideal World: Content Content Offer Offer Content Content Content
Constraints: ,[object Object]
Time,[object Object]
Simple Funnel Autoresponder plus Simple Follow-Up Equals Money
Follow Entry Content Offer
Confirmation Engagement Commitment
Squeeze Traffic What Happens When Shane Thinks About “How to Make Money Quickly”
$1000 Project
Articles Videos Follow Entry Follow Follow Split Paid Traffic
Articles Follow Entry Follow Follow Videos Follow Entry Follow Follow Split Follow Entry Follow Follow Paid Traffic
Articles Videos Follow Entry Follow Follow Split Offer Offer Paid Traffic
Relevancy Funnel-Fun for People Who Don’t Like Hard Selling
Right Person Right Time Right Offer Confirmation Engagement Commitment
Internet Marketing = More Targeted, More Relevant, More Personal (?)
Shane Melaugh imimpact.com

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