Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Generate Sales Lead

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 30 Anzeige

Generate Sales Lead

Herunterladen, um offline zu lesen

Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.

Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.

Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Ähnlich wie Generate Sales Lead (20)

Anzeige

Generate Sales Lead

  1. 1. Generating Sales Leads
  2. 2. What is Sales Lead? • A Sales Lead is a Prospective Consumer of a product or service • It created when an individual or business shows interest and provides contact information.
  3. 3. Ways to Generate Leads Landing Page Optimization Social Media for Lead Generation Offline Strategies User Reviews and Referrals Lead Generation Tools & Services
  4. 4. Landing Page Optimization • Product Videos • Avoid Using the Word ‘Spam’ • Call To Action • Offer Fewer Options
  5. 5. Product Videos • Approximately 65% of people are visual learners. • Using videos to explain a business’s product offering is a better way of speaking to the majority of the audience. • Videos do not just keep users engaged, but also inspire them to take action. • Product Videos have the power to generate leads online to a maximum rate of 33%.
  6. 6. Avoid using the word "Spam" • Don’t write sentences like ‘100% privacy, we will never spam you on Sign up form • This can decrease lead conversation by 18% • We can use other ways to convey audience that the are safe by signing up.
  7. 7. Call to Action • Your call to action is the big shiny button you’re trying to steer attention toward • A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective. • A Call to Action Button helps to increase leads by 600% (Aprx.)
  8. 8. Offer Fewer Options • Let Videos / Images Speaks more about your product • Content must be to the point and must not repetitive • Less Options = Less Confusion • Don’t give more Call to Actions.
  9. 9. Social Media for Lead Generation Twitter • Tweet Promotion • Tweeter Cards • Learn Social Listening on Twitter Make Posts on LinkedIn SlideShare to Landing Pages Responding to Questions on Quora Communities on Google+
  10. 10. Twitter • No. 1 Microblogging Site • Customers exposed to many tweet promotions are 12% more likely to convert • The tweets also need to be interesting and valuable to the audience, despite promoting business products or services. • Linking relevant tweets to a business website’s landing page is an excellent way of optimizing their potential. • We can use Twitter Cards to embed twits on website / Blog • A quick search on Twitter to find out the people interested in our brand at any particular time • Engaging with prospects on Twitter can increase social media-sourced inbound sales by up to 25%
  11. 11. Make Posts on LinkedIn • LinkedIn is the best social site for lead generation. • Great post on LinkedIn goes hand in hand with a great landing page for lead tracking and capture, and a strong product or service offering. • Your post on LinkedIn can be on • Knowledge about your industry • Features of your products • Facts and figures etc.
  12. 12. SlideShare to Landing Pages • SlideShare is the world's largest community for sharing slide presentations, PDF documents & infographics. • Over 80% of SlideShare’s 70 million visitors come through organic search. • You can Prepare PPTs/PDFs on Powerpoint, Open Office or Google Slides • Instead of giving an option to download a presentation, you can embed Slide Share post. • Embading Slide Share is more interactive, easy to view and save visitor’s time
  13. 13. Responding to Questions on Quora • Quora is a question - answer and discussion portal. • Marketers can create profiles on Quora and link them back to business websites or their landing pages. • Marketers should create useful, targeted posts and link them back to the sites’ landing pages to leverage the Quora platform as a lead generation tool. • Not only Quora, You can also use Yahoo Answers and others for the same. • The full text search feature of such website enables users to make searches using ‘full terms’
  14. 14. Communities on G+ • Google+ allows businesses to bring their prospects together in groups called online communities. • One Place, One Interest & Many People • Join, Create, Share & Discuss • Google+ also help for Search Engine Optimization
  15. 15. Offline Strategies for Lead Generation Make Appearances on Television Warm Calling Speak at Events
  16. 16. Guess the Phrase • Chutki me Chipkaye • Thanda Thanda Cool Cool • Dar ke age jeet hai • Isko laga dala to life jigalala
  17. 17. Make Appearances on TV • This Idea is little expensive • Businesses can increase their search traffic significantly for certain branded keywords or keyword phrases.
  18. 18. Warm Calling • Research prospects to find out more about them and their needs before making a call • It is important for marketers to give prospects a reason to take their time and listen when they call them. • Cold calls can result in 1% to 3% of initial appointment success rate • 40% success rate when prospects are referred and even a higher rate when the referral is sourced from the company.
  19. 19. Speak at Events • Speakers have authority over their audiences. • Speaking at events is a great way for business owners and marketers to generate increased qualified leads. • A successful talk generates leads, which in turn helps create more connections for increased leads. • Although not all events matched up for Neil, each accounted for a portion of the leads generated.
  20. 20. User Reviews and Referrals for Lead Generation Build Partnerships Influencer Pro Plans Business Email Signature
  21. 21. Build Partnerships • Develop company’s ecosystems by integration of partners or affiliates programs that aimed at lead-sharing to act as incentive. • Develop partnerships with larger corporations in need of the services or products they offer. • Although partnerships may take long to be developed, they prevent competitors from entering the market. • Creating a partnership with a larger company exposes a business to the customers already using the services or products of the former firm. • Moreover, established partnerships can drive traffic and generate leads online in the long term.
  22. 22. Influencer Pro Plans • Companies should use thought leaders in the industry as customers to generate many new signups. • Give marketing influencers and top bloggers free service or product features for their communities to follow • In return, the businesses can ask for honest product or service reviews. • Developing good relationships with the influencers can help guarantee positive reviews.
  23. 23. Business Email Signature • Business owners and marketers send out thousands of emails on a monthly basis. • Linking a business’s email signature to the landing page of its website is a great way of exploiting the emails. • The customer service team sends out even more emails and gets in touch with different kinds of people. • Use the signature section of email to pass information to prospects
  24. 24. Lead Generation Tools and Services Pop-up Advertising Campaigns Email Automation Quizzes Proper Lead Management
  25. 25. Pop Ups • Pop-ups can help increase op-in rates. • Pop-up signup forms can generate leads online by up to 1,400%. • A good pop-up is attractive enough to lure prospects and easy to exit in case visitors are not interested in signing up. • You can put Pop ups for Sing up, Existing Offers, Free Stuffs etc.
  26. 26. Advertising Campaigns • Advertising campaigns can be run on Google Adwords, Facebook, Twitter and other well known sites • A good ad campaign helps to generate leads up 300% • Advertisement must be short & simple but eye catcher
  27. 27. Email Automation • Email campaign is a best and long term strategy for lead generation. • If it is automated then it will be more fruitful • Email Automation can be done using services of Mailerlite and Mailchimp • Such services send email on various events like… • Subscribing the news later • New Purchase • Product Feature Engagement • Birthday, Anniversary, Renewal Date etc.
  28. 28. Quizzes • When done right, Quizzes can effectively generate new leads • Its popularity has been on the rise in recent times • For quizzes to be effective in generating leads online, business owners and marketers must… • Design an easy to use and fluid user interface • Use topics that are highly relevant to the business and useful to the audience • Offer enough reward at the end in exchange for lead collection
  29. 29. Proper Lead Management System • A proper lead management itself works like a lead generation tool • A best Lead Management includes • Lead’s journey • Follow up reminders • Feedback reminders • Good Lead Management = Good Service = higher chance to get new references

×