Connect with new fans using Facebook Ads is a facebook case study created inhouse at facebook using our brand MIISHKA to showcase how advertising can work to grow any fanpage. http://www.miishka.com/

1. Connect with new fans using
Facebook Ads

2. Business success INFLUENCE
on Facebook Promote the social activity on your Page to influence
the friends of fans
ENGAGE
• Build Post quality content and promote your posts
to engage your fans
• Connect
CONNECT
Connect with customers & new fans
• Engage using multiple well-targeted Ads
• Influence
BUILD
Everything starts with your
Facebook Page

3. Pages Ads
To connect with new
To engage your fans fans

4. How to reach new fans on Facebook
1. Broaden your reach organically
- Be active on your own Page and others
2. Use Facebook Ads to acquire new fans
- Create compelling ads
- Tailor your message to your target audience
- Set up your campaigns clearly
3. Review Ads Manager regularly
4. Consult Page Insights frequently

5. Use Facebook Ads to acquire new fans
• Determine your objectives:
Likes for your Page
Brand/product awareness
Clicks on your Ads
• Create strong, well-targeted Ads
• Run multiple ads to test
• Set up your campaigns for success

6. a. Craft your Like Ad
Choose clear eye-catching images
Use copy with strong call to action
Incorporate offers, exclusives, promotions
Create at least 4 creative variations
Test different combinations of copy and images

7. b. Tailor your Messaging
Scott, 40 Ben, 27 Emily, 25 Katie, 19
Father Movie
Gamer Student
of 3 Fanatic

8. c. Set up campaigns clearly
Test which audience responds best to which creative
Campaign 1 Campaign 2 Campaign 3
Females 18-34 Females 35-44 Females 45-54
Ad 1 Ad 1 Ad 1
Ad 2 Ad 2 Ad 2
Ad 3 Ad 3 Ad 3

9. Measure and Improve in Ads Manager
- Go regularly to facebook.com/ads/manage
- See which messages and targeting are working
- Refine and replace lower performing Ads
- Move budget into higher performing Ads

10. Check Page Insights regularly

11. Key Takeaways
Clarify your objectives
Craft compelling Ads carefully
Test different copy and images
Experiment with different messages for various target
audiences.
Track the performance on Ads Manager & Page Insights

12. Thank you