Project 7
Evaluate a Display
Campaign

Part 1
Evaluate a Display
Image Campaign

Display Image Campaign:
Overall Results

Results:
Calculate the ROI
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
1243 200,957 0.62% $0.36
Cost
Conversion
Rate
# New
Students
CPA ROI +/-
$448.95 .002 2 $224.47 ($149.06)

How would you optimize this
campaign?
Suggestion 1: I got positive ROI $149.06 on 2
students from this campaign, I think headline and
description should be eye catching for this campaign
Suggestion 2: Keywords should be more and unique
keywords, expand the list of all keywords with similar
to the best performing keywords.
Suggestion 3: The best idea of effective campaign we
can pause the campaign with high CPC

Part 2
Evaluate a Display
Image Campaign

Display Image Campaign:
Site Targeting

Results: Calculate the ROI
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
407 67,833 .6% $0.57
Cost
Conversion
Rate
# New
Students
CPA ROI +/-
$231.99 .002 1 $231.99 $67

How would you optimize this
campaign?
Suggestion 1: I got ROI $67 on one student, I think
we have touched many users who are at the very start
of the customer journey we should be target users
Suggestion 2: It’s good idea to create new campaign
with eye catching headline and description
Suggestion 3: The best idea of effective campaign we
can pause the campaign with high CPC

Part 3
Evaluate a Display
Image Campaign

Display Image Campaign:
Overall Results

Results: Calculate the ROI
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
670 109,994 0.61% $0.35
Cost
Conversio
n Rate
# New
Students
CPA ROI +/-
$234.50 .002 1 $234.5 $64.5

How would you optimize this
campaign?
Suggestion 1: I got $64.5 this is very low ROI. Actually
we should care about unique headline and
description and to expand audience through high
CPC.
Suggestion 2: Keywords should select always high
performer keywords for this campaign.
Suggestion 3: The best idea of effective campaign we
can pause the campaign with high CPC.

Part 4
Results, Analysis, and
Recommendations

Recommendations for
future campaigns
○ Would you focus on certain Ad Groups, ads or targeting?
○ Ans :- Yes, to run a successful campaign I will focus on Ad
groups and targeting and also I need to add atractive
headlines and description for more clicks and conversion.
○ Would you change any of your existing ads or add any new
ones?
○ Ans :- Yes, I will make few changes in keywords include
best performer keywords.
○ Would you set up an A/B test, and if so, how would you go
about it?
○ Ans :- Ofcourse yes, because It is one of the most things to
set up an A/B test. I will make it esier to evaluate the
results in the future.
○ Would you make changes to the landing page, and if so,
what kind of changes and why?
○ Ans :- This is important part on the campaign is the
landing page. It should be clear to the audience and I will
prefer to add images or videos to landing page which will
define what we are offering.