12 Crucial Points to Brand Yourself on Social Media

Dr. Shahab Anari’s
tips on
Personal Branding
Dr. Shahab Anari Personal Branding Strategist, Professional Coach

Dr. S. Anari Personal Branding Strategist, Professional Coach
12 Crucial
Tips to Brand
Yourself on
Social Media

1. Know who you are and what you
want to say to your audience.

“Before you can establish or
develop your expertise, you have
to decide what you want to be
known for.” -Kevan Lee

Professional
Profile
2. Keep the same name,
profile, photo, and look
across your social profiles.

Consistency is one the 3 C’s of
branding. Do all your social
media pics, bios and messages
convey the same perceptions?

3. Define your target audience.

Think about the demographics (age,
gender, income, geography, nationality,
…) and psychographics (their hobbies,
their favorite TV shows, their political
beliefs, …) of the people who you would
like to reach. Specify in detail.

4. Create a two-way
conversation with your
followers/connections.

It’s been said over and over that
in order to engage your
followers, don’t talk AT them, but
talk TO them.

5. Go visual.

“Video is a powerful way to create
emotional connections when you can’t be
there in person. You can deliver a complete
communication and engage in conversations
with the viewer. Real-time video creates the
closest possible approximation of a face-to-
face meeting.” -William Arruda

6. Throw contests,
giveaways, and
promotions exclusive to
your followers.

Let your followers know that
they’re one step closer to you
than the normal guy out there.

7. Tie your posts to current events or
trends.

A living example of the great use of this tip
is Guy Kawasaki. Just follow him on social
media and you’ll see what he does.

8. Plan a calendar
of social media
activity in advance.

Figure out how frequently you
should post, what time of the
day is best for each platform, and
what topics you’re going to cover
in any specific period of time.

9. Post regularly.

I’ve done this on my Instagram page for
almost a year now and you can see the
result for yourself.

10. Drive readers to
your website.

If you drive your audience to your
website and get them to join your
mailing list, you’ll always be in
control of when and how often
you’d want to contact them.

11. Test, test and test.

“You can’t improve what you can’t
measure.” -Peter Drucker

12. Givers Gain.

Share people’s good stuff, comment
kindly on their posts, like what
they’ve written, and show care for
what they’re doing. They’ll feel
obliged to reciprocate.

3 C’s of Personal Branding
Clarity Consistency Constancy

1. Be a face
2. Complete your profile.
3. Brand it.
4. Adapt your 3D Brand Bio to a
LinkedIn summary.

5. Make your reader care!
6. Use recommendations to your
benefit.
7. Use the three hyperlinks wisely.
8. Embed a video.
9. Show who you are with groups.

1. Reflect a holistic mix of the
professional and social YOU.
2. Use groups to manage how
you interact with people.
3. Begin and participate in
conversations.

1. Valuable tool for business.
2. Gets noticed by journalists.
3. Observe 80-20 professional
to personal.
4. Point to your content
elsewhere.
5. Generously retweet.

Brand Yourself!
LEAVE YOUR MARK
ON EVERYTHING
YOU DO!

Connect with me on
Facebook
Instagram
LinkedIn
Twitter
www.shahabanari.ca

12 Crucial Points to Brand Yourself on Social Media

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12 Crucial Points to Brand Yourself on Social Media