29-04-15 Trimester: 151 Course ID: BUS 1102 Course Title: Introduction to Business

1. Presentation on a Business Plan

2. Course Teacher: Saptarshi Dhar::
Lecturer , School of business and Economics
Course Title: Introduction to Business
Section: NR
Submission Date: 29/4/15
Name of the group
members
Id num
Sayma Naznin prova 111 151 145
Shagufta Rahman Asha 111 151 022
Aroshi Binte Amir 111 151 528

4.  Executive Summary
 Industry,Company and Service
• Industry
• Company
• Service
 Management Team
• Owners
• Management
 Market Research and Analysis
• Customers
• Competitors

5.  Marketing Plan
• Package Details For Wedding Photography
• Package Details For Wedding Cinematography
• Package Details For Wedding Videography
• Place
• Promotion
 Financial Plan
• Sales
• Expenses
• Profit

6.  Named “Fairy Lights”
 Online small business
 Operative office
 Wedding services
 Venture requires 10,00,000/- taka only

8.  Industry
 Company
 Name : Fairy Lights
 Location : 28, 10/1, Green Square, Green Road,
Dhanmondi-5, Dhaka-1205
 Start/Formation : Online based
 Initial Investment : 10,00,000/- taka only
• Owners will contribute 3,50,000/- taka only
• Conventional loan will be 6,50,000/- taka only
 Service
Wedding Event Solution,Event-Planning,Event
Decoration,Photography,Cinematography,Videography,Pr
e-wedding photoshoot,Post Wedding photoshoot

9. Online Based
Company

10.  Owners
1. Sayma Naznin Prova
2. Shagufta Rahman
3. Aroshi Binte Amir
 Management
 Director-Sayma Naznin Prova
 Assistant Director-Shagufta Rahman

11. Gender Age Profession
Man 20-25 year old
25-30 year old
30-35 year old
Undergraduate
students
Employee persons
Business persons
Woman 18-28 year old Undergraduate
students
Employee persons
Category Marital status
Couples Married
Engaged

12. Customers

13. Competitors
 Dream Weaver
 Wedding Diary Bangladesh
 Wedding Moments
 Dream Merchant
 Rifat Shakhawat Hossain Photography
 Metro Weddings
 Reminiscene Photography

14.  Package Details For Wedding Photography
 Package Glow 5000/- tk per event
 Package Shine 10,000/- tk per event
 Package Shimmer 20,000/- tk per event
 Package Dazzle 50,000/- tk per event
 Package Flare 1,00,000/- tk per event

15. Wedding Photography

16.  Package Details For Wedding
Cinematography
 Package Silver 5000/- tk per event
 Package Gold 10,000/- tk per event
 Package Platinum 20,000/- tk per event
 Package Details For Wedding Videography
 Package 8000/- tk per event
 Package 15,000/- tk per event
 Package 30,000/- tk per event
Wedding Decoration, Wedding planning and
Wedding Solution

17. Wedding
Videography

19.  Place
• Office : 28, 10/1, Green Square, Green Road,
Dhanmondi-5, Dhaka-1205.
• Online website : www.fairylights.com.bd
 Promotion
• Advertisement and promotional strategy :
 Newspaper advertisement : costing price 40,000-50,000
taka only
 Online advertisement :
Facebook
Youtube
Instagram
• Free Pre-wedding and post wedding photoshoot
• Discount offer

20. Newspaper Advertisement

21. Discount
Offer

22. SALES YEAR ESTIMATED SALES
2015-2016 3,50,000/-
2016-2017 4,20,000/-
2017-2018 5,00,000/-
2018-2019 7,50,000/-
2019-2020 10,00,000/-
EXPENSES YEAR ESTIMATED EXPENSES
2015-2016 3,00,000/-
2016-2017 3,50,000/-
2017-2018 3,80,000/-
2018-2019 4,20,000/-
2019-2020 5,50,000/-

23. PROFIT
YEAR ESTIMATED PROFIT
2015-2016 50,000/-
2016-2017 70,000/-
2017-2018 1,20,000/-
2018-2019 3,30,000/-
2019-2020 4,50,000/-