Foodpanda is a global online food delivery marketplace operating in over 40 countries. It allows users to order cuisines from over 25,000 restaurants worldwide via their website or mobile app. Foodpanda ensures a convenient food ordering experience without the hassle of traveling or planning ahead. It connects customers directly to local restaurants, who then deliver the ordered food. The company uses digital marketing and partnerships to promote its platform and expand its global presence.
3. AN INTRODUCTION TO THE NEWEST
FOOD SENSATION
• Global Online Food Delivery Marketplace.
• The fastest growing internet venture in terms of country expansion.
• Operating in more than 40 countries.
• The service allows users to select from local restaurants and place orders via
website or mobile application.
• Users order cuisines from more than 25000 restaurants worldwide.
5. GOAL
• To have a variety of food options
without the constraint of
time/place.
COMMON
OBJECTIONS
• It’s not healthy
• Online payment is not secure.
TARGETED
AUDIENCE
• Always Busy
• Prefers Convenience over Ambiance
• Tech Savvy
• Age 18-30
• Urban
• Smartphone Users
18. PRODUCT
Foodpanda ensures the healthy, tasty and unique experience of eating without the
hassle of travelling or prior planning. It is all about ordering through mobile and online
as it connects customers to the restaurant of their choice.
Brand sends the ordered food directly to restaurants which later deliver it to customers.
Ordering food is a simple method. A customer has to enter postcodes on site and then
browse for food items from the list of available restaurants. Items can be easily selected
while browsing through the menu.
At the time of placing an order, it is necessary to first enter an address and then check-
out. Foodpanda confirms the order and estimated delivery time by sending an SMS.
Restaurants are told of orders and they later deliver to customers. Choosing, ordering
and paying are through online applications. On restaurant pages company has a review
section where a consumer can comment on several features like delivery, sales process,
overall impression and taste.
19. PLACEFoodpanda is an international company that allows
placing food orders from local restaurants through
websites and mobile applications. Its network is spread
all over the world in nearly forty-three countries with
headquarters base in Berlin, Germany. Foodpanda has
ties-ups and deals with an estimated forty thousand
restaurants in the global market.
It started from Singapore and by the beginning of the
year 2016 was operating in Latin America, Eastern
Europe, Russia, Africa and Asian countries like India,
Bangladesh, Thailand, Singapore, Malaysia and Pakistan.
Foodpanda is one the most popular online site in India
for placing food orders.
21. PROMOTION
• Usage of Digital marketing has played a huge role in creating brand awareness for
Foodpanda. The company believes in offering something new and inventive periodically in
terms of food festivals, offers, and incentives to maintain the loyalty of its customers
through email marketing.
• It has used social media to launch several commercials. It has a Facebook page displaying
regular updating and interactions to maintain visibility and brand value. It also has
innumerable followers on Tweeter. Friendly applications have been a great source of luring
customers to its base in case of Foodpanda. One of its taglines is an apt
description Foodpanda is in your pocket. It reminds customers of easy and quick
availability through Apple and Google Play store.
• Promotional ads are also placed on various apps to maintain brand recognition. Publicity
events have been launched in popular malls, television, radio, cinema, magazines,
newspapers, train hoardings, bus hoardings and billboards. Since December 2015, it has
made a deal with Indian Online Railway System under which it is possible for a customer to
place food orders while travelling.
22. PRICE
Foodpanda has become a huge online portal and this has been possible because of
several pricing policies are undertaken by the brand. It has adopted a value-added
pricing policy as it offers quality items for a reasonable price to its customers.
It faces competition from several brands and hence has also adopted competitive
pricing policy that allows it to maintain reasonable prices for items. Customers are
offered several incentives like discounts and special offers to lure them away from
rival brands. It also makes its services more affordable and ultimately results in more
orders and better revenues for Foodpanda.
