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Kaizen Link Building - Embracing Your Pursuit Of The Unattainable

Presentation at SearchFest 2016, Portland Oregon.
What exactly is continuous improvement? Where does it fit...not just in your link building strategy, but in your entire digital marketing effort? An uncompromising look at the concept of Kaizen with an eye to what that might mean, both for link building and link cleanup. Are you up for the challenge?

Kaizen Link Building - Embracing Your Pursuit Of The Unattainable

  1. 1. #SearchFest @rmoov @ShahMenz Embracing Your Pursuit Of The Unattainable
  2. 2. about me hang out in link removal trenches penalty geek i battle rampaging penguins never met a natural link I didn’t love volunteer firefighter #SearchFest @rmoov @ShahMenz
  3. 3. full disclosure: I am not Japanese #SearchFest @rmoov @ShahMenz
  4. 4. #SearchFest @rmoov @ShahMenz
  5. 5. #SearchFest @rmoov @ShahMenz
  6. 6. #SearchFest @rmoov @ShahMenz
  7. 7. there are things we must acknowledge #SearchFest @rmoov @ShahMenz
  8. 8. #SearchFest @rmoov @ShahMenz
  9. 9. #SearchFest @rmoov @ShahMenz
  10. 10. what are we really signing up for? #SearchFest @rmoov @ShahMenz
  11. 11. #SearchFest @rmoov @ShahMenz
  12. 12. we must strive to be better in everything we do every time we do it. #SearchFest @rmoov @ShahMenz
  13. 13. #SearchFest @rmoov @ShahMenz
  14. 14. so many answers #SearchFest @rmoov @ShahMenz
  15. 15. #SearchFest @rmoov @ShahMenz
  16. 16. manipulating the link graph is like everything else in life #SearchFest @rmoov @ShahMenz
  17. 17. #SearchFest @rmoov @ShahMenz
  18. 18. at which point, the best improvement we can make is to eliminate past mistakes #SearchFest @rmoov @ShahMenz
  19. 19. #SearchFest @rmoov @ShahMenz
  20. 20. the answer #SearchFest @rmoov @ShahMenz
  21. 21. about me #SearchFest @rmoov @ShahMenz the smartest people listen to the best experts! Paddy Moogan Mozcon 2014 “Actively disavow and remove low quality links”
  22. 22. #SearchFest @rmoov @ShahMenz “Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty. If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ” what Paddy said
  23. 23. Once you have that out of the way #SearchFest @rmoov @ShahMenz
  24. 24. #SearchFest @rmoov @ShahMenz
  25. 25. #SearchFest @rmoov @ShahMenz
  26. 26. #SearchFest @rmoov @ShahMenz
  27. 27. #SearchFest @rmoov @ShahMenz
  28. 28. #SearchFest @rmoov @ShahMenz
  29. 29. do things that will #SearchFest @rmoov @ShahMenz
  30. 30. make your customers’ lives better #SearchFest @rmoov @ShahMenz
  31. 31. make your product or service better #SearchFest @rmoov @ShahMenz
  32. 32. make the world better #SearchFest @rmoov @ShahMenz
  33. 33. your job is to “move” people #SearchFest @rmoov @ShahMenz
  34. 34. #SearchFest @rmoov @ShahMenz
  35. 35. #SearchFest @rmoov @ShahMenz
  36. 36. #SearchFest @rmoov @ShahMenz
  37. 37. #SearchFest @rmoov @ShahMenz
  38. 38. stop looking for repeatable solutions #SearchFest @rmoov @ShahMenz
  39. 39. #SearchFest @rmoov @ShahMenz
  40. 40. identify a real problem #SearchFest @rmoov @ShahMenz
  41. 41. create a real solution #SearchFest @rmoov @ShahMenz
  42. 42. #SearchFest @rmoov @ShahMenz
  43. 43. #SearchFest @rmoov @ShahMenz
  44. 44. but millions of tiny solutions #SearchFest @rmoov @ShahMenz
  45. 45. #SearchFest @rmoov @ShahMenz
  46. 46. #SearchFest @rmoov @ShahMenz
  47. 47. you can too #SearchFest @rmoov @ShahMenz
  48. 48. Thank You! See you next #SearchFest sha@rmoov.com @ShahMenz

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