Finnish design-driven software company Reaktor participates in the Service Design Achievement of the Year 2015 competition with their project to redesign the Finnair in-flight entertainment service.

1. Reaktor
Mannerheimintie 2
00100, Helsinki Finland
The design of
In-Flight Entertainment
service for Finnair
tel: +358 9 4152 0200
www.reaktor.fi
info@reaktor.fi
Confidential
©2014 Reaktor
All rights reserved
#SDA15

2. Background
Project
New IFE
What next?

3. Background

4. Finnair 2013:
9,2M passengers per year
42 aircrafts

5. Flights lasting 7 h or more

6. http://tinyurl.com/original-ife

7. Scope
IFE

8. Customer experience

9. Content first!

12. Project

13. Reaktor FullSolution™
Concept
UX / UI
Visuals
Development
Data Science
Coaching

14. Reaktor team in IFE
Concept
UX / UI
Visuals
Development
Coaching

15. Timeline
Pitch Kick-off Des + Dev
Final touch!
Bug fixing!
Minor features
Installation!
On air
05/13 06/13 08/13 - 01/14 04/14 06/14 08/14

16. 05/13 06/13 08/13 - 01/14 04/14 06/14
Workload
Pitch Des + Dev
08/14
Kick-off
Final touch!
Bug fixing!
Minor features
Installation!
On air
Reaktor
Finnair
Panasonic!
Avionics !
Corporation

17. Challenges
The hardware: availability, specs, performance,
testing, only click events…
New way of working for Finnair + Panasonic
Going boldly where no team has gone before!

18. UX + Dev
Team working seamlessly together
UX = Content first
Iterate:
Design=>Develop=>Test=>Design=>…

20. 2 plane visits

22. Building up a testlab

26. User research & tests

29. Installation 7.8.2014

31. First flight from Helsinki to
Nagoya 8.8.2014

33. New IFE

35. “Reaktor and Finnair’s new design has
brought the IFE user experience to the
21st century kicking and screaming.
The quality is simply outstanding.”
!
!
-Jouni Oksanen, Vice President, eCommerce, Finnair

36. What next?

37. Scope
IFE

38. Scope

40. Reaktor
Mannerheimintie 2
00100, Helsinki Finland
tel: +358 9 4152 0200
www.reaktor.fi
info@reaktor.fi
Thank you.
Karri-Pekka Laakso
Marjo Mansén
Confidential
©2014 Reaktor
All rights reserved