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Building Pivo, the Finnish mobile wallet - Nordkapp - #sda15

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OP-Pohjola, the largest national bank has a long history of innovation and firsts. In late 2012 the bank set its sights on an application which sets a whole new standard on personal financial services. The result is Pivo, an app that in less than six months from the release climbed on top of the Finnish app store and claimed the spot of most used banking app in the country. Pivo's unique selling point — a beautiful and effortess way to follow and understand one's own daily consumption and tap into various offers and loyalty programs at once.

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Building Pivo, the Finnish mobile wallet - Nordkapp - #sda15

  1. 1. www.nordkapp.fi @Nordkapp Mobile Wallet Pivo Service Design Achievement 2014 Sami Niemelä Creative Director sami@nordkapp.fi @samin Jussi Juntunen Service Designer jussi.juntunen@op.fi #sda15
  2. 2. Nordkapp designs products and services which help our clients turn the internet into business and experiences people love to interact with. Nordkapp auttaa asiakkaitaan muotoilemaan internetistä liiketoimintaa, kuluttajapalveluita ja sovelluksia joita ihmiset haluavat käyttää päivittäin. www.nordkapp.fi @Nordkapp #sda15
  3. 3. www.nordkapp.fi @Nordkapp Old Service Design Product Design What we do? Why What How Insightful Strategic Visionary Lean Shipping Detailed Conceptual Inventive Forward looking
  4. 4. www.nordkapp.fi @Nordkapp Selected clients
  5. 5. Jussi Juntunen Service Designer Sami Niemelä Visual Lead, Product Design Jukka Koops, Timo Rostedt: Visual Design Reeta Laamo / Redanbtlue, icon production
  6. 6. Product owner Design & development 1.0 Product Design Visual Design Marketing Naming Visual Identity Media agency #sda15
  7. 7. PO-TEAM Kristian Luoma Tuomas Jomppanen Jussi Juntunen Hanna Huusko Laura Kanniainen SOCIAL MEDIA Heli Piilola GRAPHICS Veera Lindholm ARCHITECT Petri Liimatta iOS CLIENT Antti Laitala ANDROID CLIENT Niko Rehnbäck Antti Kauppila WP CLIENT Johannes Tuomela Johannes Niemelä Markus Mörsky CORE SERVER Janne Lukkari Sami Setämaa Jukka Tuohimaa PARTNER SERVER Marko Taponen Inka Piippo Mika Lackman Jukka-Pekka Heikura Sami Iljin Mauno Vähä TESTING Mikko Valkama Pekka Mäki-Asiala Satu Parkkila Jukka Väyrynen #sda15
  8. 8. FINNISH MOBILE WALLET PLATFORM FOR MOBILE PAYMENTS FOCUS ON PURCHASE MOMENT, BEFORE AND AFTER ACTUAL PAYMENT ONE COMMON BRAND FOR OTHER BANKS AND PARTNERS TO JOIN #sda15
  9. 9. NO BUREAUCRACY NO HIERARCHY NO PROCESS NO BRAND NO NAME NO STYLE #sda15
  10. 10. #sda15
  11. 11. #sda15
  12. 12. #sda15
  13. 13. #sda15
  14. 14. INTERVIEWS USABILITY TESTS CONCEPT VALIDATIONS CONTINUING FEEDBACK #sda15
  15. 15. THE UI IS THE PRODUCT #sda15
  16. 16. ARTICULATED VISION FROM DAY 1. #sda15
  17. 17. #sda15
  18. 18. #sda15 WELL DESIGNED
  19. 19. HUMAN #sda15
  20. 20. INTELLIGENT #sda15
  21. 21. CREDIBLE #sda15
  22. 22. #sda15
  23. 23. #sda15 1.0 LAUNCH: MAY 2013
  24. 24. #sda15
  25. 25. #sda15
  26. 26. “One of the best and most useful apps I've seen. You'd think you don't spend any money but good thing Pivo tells the real truth!" —an iPhone Pivo user #sda15
  27. 27. OVER 350 000 DOWNLOADS #sda15
  28. 28. #sda15 RIGHT PEOPLE DOING RIGHT THINGS LIGHT PROCESS/DOCUMENTATION PASSION FOR THE PRODUCT FREQUENT USER RESEARCH FAIL FAST, FAIL OFTEN WORK CULTURE STRONG VISION
  29. 29. #sda15 1.0 2.0 …
  30. 30. #sda15
  31. 31. www.nordkapp.fi @Nordkapp Thank you! Sami Niemelä Creative Director sami@nordkapp.fi @samin Jussi Juntunen Service Designer jussi.juntunen@op.fi

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