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ServiceDesign Drinks 11*2015

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Präsentation der ServiceDesign Drinks 11*2015 in Linz mit Cornelia Schöberl-Floimayr und Barbora Maresova (s LAB, Erste Bank und Sparkasse)

Veröffentlicht in: Design
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    Sind Sie sicher, dass Sie …  Ja  Nein
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    Sind Sie sicher, dass Sie …  Ja  Nein
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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    Ihre Nachricht erscheint hier
  • Gehören Sie zu den Ersten, denen das gefällt!

ServiceDesign Drinks 11*2015

  1. 1. Design Services. Create Experiences.! www.servicedesign-linz.at ServiceDesign Drinks 11*2105 Axis Linz – Coworking Lo"! 4. November 2015! Keynote: Cornelia S#öberl-Floimayr, Barbora Maresova! (s LAB, Erste Bank und Sparkasse)! Design Services. Create Experiences.!
  2. 2. Design Services. Create Experiences.! www.servicedesign-linz.at #1 welcome!! Patricia Stark Iris Mayr Sylvia Prun aller Rainer Kargel
  3. 3. Design Services. Create Experiences.! www.servicedesign-linz.at #2 s edule 18:30 Uhr Einlass 19:00 Uhr Begrüßung 19:05 Uhr Keynote 19:45 Uhr Q & A, Discussion & Drinks 21:30 Uhr doors closed
  4. 4. Design Services. Create Experiences.! www.servicedesign-linz.at #3 outlook Jan/Feb SD-Drinks 1*2016 26. – 28.02. ServiceDesign Jam Apr/Mai SD-Drinks 2*2016 Jun/Jul Summer Design Summit
  5. 5. Wolfgang Amadeus ... wartet auf eu# beim Ausgang.! ! ! ! ! ! ! Freiwillige Spenden für Drinks willkommen!!
  6. 6. Design Services. Create Experiences.! www.servicedesign-linz.at #3 keynote Cornelia S öberl-Floimayr Barbora Maresova s LAB, Erste Bank und Sparkasse
  7. 7. s Lab @ ServiceDesign Drinks 2015 Cornelia Schöberl-Floimayr Cornelia.schoeberl-floimayr@erstebank.at @connieschoeberl Barbora Maresova Barbora.maresova@erstebank.at @kpbarbora
  8. 8. Was verbindet diese Marken?
  9. 9. Co-Creation
  10. 10. Co-Creation kennt keine Grenzen.
  11. 11. ! es ist mehr als eine online Plattform notwendig, damit s Lab funktioniert.
  12. 12. Beta-Tests IdeenCommunity Ohne Community, Ideen und Projekten gäbe es kein s Lab. Projekte Co- Creation Workshops
  13. 13. Lead-UserInnen sind das Herz der Community. Community rauch89 11300 Punkte 20 Ideen Viele Workshops lovrozekusic 1800 Punkte „Rookie“ Viele Workshops P.Simon 4625 Punkte „Master“ 12 Ideen über 1100 UserInnen
  14. 14. Wertschätzung ist die wichtigste Motivation für UserInnen. Community
  15. 15. Der beste Weg zu neuen UserInnen: eigene Kanäle. Artikel Blogs Eigene Kanäle Weiter- empfehlung Community Community
  16. 16. Je transparenter der Ideen-Prozess, desto erfolgreicher. Ideen
  17. 17. Online und Offline – ein unschlagbares Team. FRIENDLEND ELISABETTA MINI-KONTEN Online Projekt Workshop Online Abstimmung Idea-Pitch @BeeOne Projekte
  18. 18. Workshops machen Ideen angreifbar – für alle Beteiligten. Co-Creation Workshops Neue Webseite -Wien George -BeeOne Digitaler Finanzexperte -Graz gruender.at neu -Wien
  19. 19. Beta-Tests sind Win-Win Situationen. Beta-Tests
  20. 20. Co-Creation – das haben wir gelernt: Der Aufbau einer online Community erfordert viel Einsatz und laufende Betreung. Es ist wichtig Lead-UserInnen zu identifizieren und eine Beziehung zu ihnen zu pflegen. Wertschätzung ist die wichtigste Motivation für UserInnen. Das kann ein Treffen mit den internen Experten, eine Einladung ins Unternehmen oder besondere Konditionen sein. Es gibt viele Arten von Co-Creation – das Unternehmen muss den für sich passenden Weg finden. Der Ideen-Prozess muss transparent den UserInnen kommuniziert werden. Manche einfache Projekte lassen sich auch nur online abwickeln, bei komplexeren Themen schätzen wir die Ergänzung durch Workshops. Es lohnt sich, mit ausgewählten KundInnen Beta-Versionen zu Testen. Sie geben uns wichtiges Feedback und können im Gegenzug Innovationen vorab entdecken. Im Unternehmen sind Strukturen für die Weiterleitung und Umsetzung von Ideen notwendig. Co-Creation hat sich als eine wertvolle Inspirations- und Inputquelle für viele unsere Projekte bewährt.
  21. 21. Haben Sie Fragen? ? ?? ?? ?? ? ? ? ? ? ? ? ? ?
  22. 22. Vielen Dank für Ihre Aufmerksamkeit! Hoffentlich bis bald auf s-lab.at !
  23. 23. Design Services. Create Experiences.! www.servicedesign-linz.at #4 discussion
  24. 24. Design Services. Create Experiences.! www.servicedesign-linz.at Enjoy! Präsentation: slideshare.net/ServiceDesignLinz! ! Facebook: fb.com/ServiceDesign.Linz! Twi$er: @sdjlnz! Email: Jam@ServiceDesign-Linz.at!

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