Service Design Days 2017 - Keynote Oscar Garcia Pañella (CookieBox / ENTI)

1. oscar.garciap@cookiebox.es - @kokopus_dark
How GAMIFICATION can help create valuable service experiences

2. oscar.garciap@cookiebox.es - @kokopus_dark

3. oscar.garciap@cookiebox.es - @kokopus_dark
We are [still] human beings. And we love to work hard. In fact, we
are challenged every day while we work [and play]. We people
tend to explore, socialize, communicate, share, help, achieve... and
we need to feel engaged while doing so. Services should serve the
customer. He or she needs to be at the center. Is there a science
that explains how fun can create valuable experiences in relation
to ordinary products and services? Can we design in a way that fun
combats the boring effect while being extremely serious? How can
we expect to change the design of services paradigms for the
better if not designing them from both experiential and
memorable views? Welcome to the playing fields of motivational
design and gamification!

4. oscar.garciap@cookiebox.es - @kokopus_dark
We are [still] human beings. And we love to work hard. In fact, we
are challenged every day while we work [and play]. We people
tend to explore, socialize, communicate, share, help, achieve... and
we need to feel engaged while doing so. Services should serve the
customer. He or she needs to be at the center. Is there a science
that explains how fun can create valuable experiences in relation
to ordinary products and services? Can we design in a way that fun
combats the boring effect while being extremely serious? How can
we expect to change the design of services paradigms for the
better if not designing them from both experiential and
memorable views? Welcome to the playing fields of motivational
design and gamification!

5. oscar.garciap@cookiebox.es - @kokopus_dark
Human Beings Feel Engaged Services Memorable
How Fun At the Center
Experiential Extremely Serious

6. oscar.garciap@cookiebox.es - @kokopus_dark
Sensation Fantasy Story
ChallengeSocial Discovery Expression
Immersion
DYNAMICS/AESTHETICS/PLEASURES …
http://www.8kindsoffun.com/ & The MDA Model

7. oscar.garciap@cookiebox.es - @kokopus_dark

8. oscar.garciap@cookiebox.es - @kokopus_dark

9. oscar.garciap@cookiebox.es - @kokopus_dark

10. oscar.garciap@cookiebox.es - @kokopus_dark

11. oscar.garciap@cookiebox.es - @kokopus_dark
http://www.aevi.org.es/

12. oscar.garciap@cookiebox.es - @kokopus_dark

13. oscar.garciap@cookiebox.es - @kokopus_dark

14. oscar.garciap@cookiebox.es - @kokopus_dark

15. oscar.garciap@cookiebox.es - @kokopus_dark
Relatedness: Let me share
Autonomy: Let me choose
Mastery: Let me win
Purpose: Let me help

16. oscar.garciap@cookiebox.es - @kokopus_dark

17. oscar.garciap@cookiebox.es - @kokopus_dark

18. oscar.garciap@cookiebox.es - @kokopus_dark
Choose your game!

19. oscar.garciap@cookiebox.es - @kokopus_dark
Therefore…
ExplorersAchieversKillers
3
2
1
4
Socializers
5

20. oscar.garciap@cookiebox.es - @kokopus_dark

21. oscar.garciap@cookiebox.es - @kokopus_dark

22. oscar.garciap@cookiebox.es - @kokopus_dark
GRACIAS!
http://www.jesseschell.com/