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Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)

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Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)

  1. 1. oscar.garciap@cookiebox.es - @kokopus_dark How GAMIFICATION can help create valuable service experiences
  2. 2. oscar.garciap@cookiebox.es - @kokopus_dark
  3. 3. oscar.garciap@cookiebox.es - @kokopus_dark We are [still] human beings. And we love to work hard. In fact, we are challenged every day while we work [and play]. We people tend to explore, socialize, communicate, share, help, achieve... and we need to feel engaged while doing so. Services should serve the customer. He or she needs to be at the center. Is there a science that explains how fun can create valuable experiences in relation to ordinary products and services? Can we design in a way that fun combats the boring effect while being extremely serious? How can we expect to change the design of services paradigms for the better if not designing them from both experiential and memorable views? Welcome to the playing fields of motivational design and gamification!
  4. 4. oscar.garciap@cookiebox.es - @kokopus_dark We are [still] human beings. And we love to work hard. In fact, we are challenged every day while we work [and play]. We people tend to explore, socialize, communicate, share, help, achieve... and we need to feel engaged while doing so. Services should serve the customer. He or she needs to be at the center. Is there a science that explains how fun can create valuable experiences in relation to ordinary products and services? Can we design in a way that fun combats the boring effect while being extremely serious? How can we expect to change the design of services paradigms for the better if not designing them from both experiential and memorable views? Welcome to the playing fields of motivational design and gamification!
  5. 5. oscar.garciap@cookiebox.es - @kokopus_dark Human Beings Feel Engaged Services Memorable How Fun At the Center Experiential Extremely Serious
  6. 6. oscar.garciap@cookiebox.es - @kokopus_dark Sensation Fantasy Story ChallengeSocial Discovery Expression Immersion DYNAMICS/AESTHETICS/PLEASURES … http://www.8kindsoffun.com/ & The MDA Model
  7. 7. oscar.garciap@cookiebox.es - @kokopus_dark
  8. 8. oscar.garciap@cookiebox.es - @kokopus_dark
  9. 9. oscar.garciap@cookiebox.es - @kokopus_dark
  10. 10. oscar.garciap@cookiebox.es - @kokopus_dark
  11. 11. oscar.garciap@cookiebox.es - @kokopus_dark http://www.aevi.org.es/
  12. 12. oscar.garciap@cookiebox.es - @kokopus_dark
  13. 13. oscar.garciap@cookiebox.es - @kokopus_dark
  14. 14. oscar.garciap@cookiebox.es - @kokopus_dark
  15. 15. oscar.garciap@cookiebox.es - @kokopus_dark Relatedness: Let me share Autonomy: Let me choose Mastery: Let me win Purpose: Let me help
  16. 16. oscar.garciap@cookiebox.es - @kokopus_dark
  17. 17. oscar.garciap@cookiebox.es - @kokopus_dark
  18. 18. oscar.garciap@cookiebox.es - @kokopus_dark Choose your game!
  19. 19. oscar.garciap@cookiebox.es - @kokopus_dark Therefore… ExplorersAchieversKillers 3 2 1 4 Socializers 5
  20. 20. oscar.garciap@cookiebox.es - @kokopus_dark
  21. 21. oscar.garciap@cookiebox.es - @kokopus_dark
  22. 22. oscar.garciap@cookiebox.es - @kokopus_dark GRACIAS! http://www.jesseschell.com/

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