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Education / Service Design Drinks

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Service Design Drinks started off into their 5th year. This edition discussed one of the most important services – education.

Our own Manuel – who recently co-organised a summit on the future of education – shed light on educational services in Germany with focus on digital tools. He presented a study, discuss today’s challenges and potential approaches to them.

To fit the topic the event took place at the ‘Evangelische Schule Berlin Zentrum’, known for its application of design thinking in the classroom.

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Education / Service Design Drinks

  1. 1. Service Design Drinks E S BZ / F E B R UA RY 1 8 , 2 0 1 5 Education Manuel Großmann, Fuxblau
  2. 2. Katrin PhD Candidate, University of Potsdam Who are we? Olga Business Consultant, Fuxblau Manuel Service Designer, Fuxblau Mauro Designer, SAP Martin Designer, Nokia/HERE
  3. 3. Who is the host?
  4. 4. Going global https://youtu.be/9pyxQr7Y1cg The Service Design Drinks were video recorded for the first time. You can watch the full session here:
  5. 5. Focus education at schools
  6. 6. improving schools high impact=
  7. 7. #1 What #2 Why #3 How Exercise AG E N DA Service Design Drinks On Education Context Challenges Strategies for improvement & examples
  8. 8. What Context
  9. 9. The evolution of the rest of the world schools time improvement the internet happened the rest of the world
  10. 10. learning how things work exchanging photos sharing homework Students’ reality
  11. 11. “Last week I was asked for help by a colleague since the interactive whiteboard was ‘broken’. The problem: a cable was loose.” — M I C H A E L B U S C H teacher in Hamburg *
  12. 12. Reality at school Photo: Michael Busch, teacher in Hamburg
  13. 13. Computer lab Photo: Flickr artist elaine000
  14. 14. Banning mobile phones Photo: Flickr artist David Sudgen
  15. 15. Are students way ahead of their teachers and of school reality?
  16. 16. International Computer and Information Literacy Study (ICILS) 2013: “Preparing for life in a digital age” November 2014
  17. 17. Computer literacy “an individual’s ability to use computers to investigate, create, and communicate in order to participate effectively at home, at school, in the workplace, and in society” Definition by Fraillon, Schulz, & Ainley, 2013
  18. 18. Data base of the ICILS 60,000 students grade 8 (or equivalent) 35,000 teachers 21 countries* *or education systems Source: Executive summary of the ICILS 2013
  19. 19. Access to computers & internet at home Source: Executive summary of the ICILS 2013 *cross-national average of 8th graders 94%* at least one computer (desktop, laptop, notebook, or tablet device) 48%* three or more computers at home 92%*@ some form of internet connection
  20. 20. Years of computer usage since 5 - 7 years 38 % 29 % 33 % 7+ years Source: Executive summary of the ICILS 2013
  21. 21. Computer usage at schools Denmark 40.2 Poland 18.4 Germany 9.1 25 50 75 1000 every day at least once a week at least once 
 a month less than 
 once a month never Canada 73.0 Source: Presentation of Dr. Heike Schaumburg at “Richtungsweiser Bildung”
  22. 22. “[…] we would be naive to expect [students] to develop computer and information literacy in the absence of coherent learning programs” Quote from the executive summary of the ICILS 2013
  23. 23. Study findings Source: Executive summary of the ICILS 2013 young people are not the digital natives who we think they are knowledge & skills can and should be taught need to focus on increasing teacher expertise in information and computer technology use
  24. 24. How to get teachers on board? will skill tool higher frequency 
 of usage Based on the Will-Skill-Tool-Model by Knezek et al 2000
  25. 25. Why Challenges
  26. 26. Challenge #1 The trouble of ownership
  27. 27. Teachers are breaking the law every day because they want to use materials that are up to date.
  28. 28. Copyright & service innovation O W N E R S H I P O F M E D I A ACC E S S TO CO N T E N T music on CDs Spotify movies on DVDs Netflix knowledge inside school books ???
  29. 29. meinunterricht.de APPROACH Access to proprietary high quality content
  30. 30. scook APPROACH Access to proprietary high quality content
  31. 31. APPROACH Access to creative commons content (OER) lernox
  32. 32. Challenge #2 Empowerment & digital tools
  33. 33. computer rooms no integrated learning tablets & laptops financial burden bring your own device inclusion of all students smartboards teachers need training free wifi legal issues & misuse T E C H S O LU T I O N S H U R D L E S
  34. 34. APPROACH Regular feedback to improve teaching Edkimo
  35. 35. APPROACH Connect teachers to help each other (P2P) Lehrerkolleg
  36. 36. APPROACH Computers as part of an open learning environment Freies Christliches Gymnasium Düsseldorf
  37. 37. APPROACH Students work on solutions Student initiative at “Leibnitz Gymnasium”
  38. 38. Challenge #3 Multiple stakeholder
  39. 39. 1 Germany 16 federal states
  40. 40. teachers parents students politicans school board universities administration
  41. 41. APPROACH ?
  42. 42. Bringing in Service Design
  43. 43. Tool: Stakeholder Map People-Centerer view on an ecosystem Understand who affects and who is affected by a service Illustrates relationships & dependencies WHAT WHY HOW List all stakeholders Annotate relationships
  44. 44. EXAMPLE Map of relationships FuxBlau Stakeholder Map ............................. ............................. ............................. ............................. ............................. ................................ ................................ ................................ ................................ teachers students parents administration school board friends publishing houses
  45. 45. EXAMPLE Centered approach FuxBlau Stakeholder Map ...................... ...................................... ................................. ................................ ................................ ........................................ .................... .................... ........................................ ................................ ................................ ..................... ..................... ..................... ..................... ..................... .....................teachers students parents school board publishing houses Federal politicians
  46. 46. Exercise
  47. 47. Exercise Create a stakeholder map that helps you to tackle your challenge (challenges are on the work sheets). 1. Brainstorm and collect all stakeholders. Put each stakeholder(group) on a single post it. 2. Bring the stakeholders in an order that helps you to make sense of the ecosystem. 3. Annotate the kind of relationships that the stakeholders have with each other.
  48. 48. Take-away
  49. 49. Will-Skill-Tool model will skill tool higher frequency 
 of usage Based on Knezek et al 2000
  50. 50. Take-away teachers’ expertise needs to be improved the access of learning materials (content) needs to be improved to solve education challenges we need to manage stakeholders better students are not as computer literate as one might think
  51. 51. Nov 13–14, 2015 at Kalkscheune, Berlin / Germany Interactive conference for Service Innovators
  52. 52. Thank you servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin

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