Current Resume of Sertaç Yay 2020. Payments, Financial Services, Card and Banking

1. SERTAÇ YAY
Berlin Germany
+49 0176 417 61 524 sertacyay@gmail.com
SUMMARY
In 9 years of professional experience in payment systems and banking area. I
involved in both customer-centric roles such as Customer Life Cycle Manager
and technical roles such as Business Analyst and Product Manager in several
international companies.
EDUCATION
2005-2010 Koç University, Istanbul with Full Scholarship
BSc in Mathematics Ranked 1st
BA in Economics GPA: 3.70 /4.00 IELTS: 7,5
EXPERIENCES
2020 Jan Grover GmbH - Product Manager – APP & Payment & Card & Fin Ops.
I have relocated from Istanbul to Berlin for Grover to build Grover Card (Visa Debit Card)
• Launched Grover’s first APP in IOS and Android with React-Native with a team of three people
• Lead product development for Grover's Payment Products with 8 people
• Lead Grover’s first banking app and financial product : Grover Card
• Identify opportunities in customer pain points and design systems that drive key metrics
• Make thoughtful trade-offs among a diverse set of team and company priorities
• Write user stories and hypothesize detailed specifications
• Communicate product plans and results to engineers, leadership, and internal customers
2017 Dec – 2019 Dec Wirecard AG - Product Manager
In Istanbul, with best license coverage, Wirecard has three main e-payment solutions: Virtual POS, E-Wallet and DCB
As the product Manager of Wirecard, reporting directly to CEO and my responsibilities include:
• Create and Manage Product Development Life Cycle
• Manage backlog with 11 people in development team
• Go-to-market Strategy & Plan
• Create, Manage and Improve Bank and GSM Operator relationships and partnerships
• Manage P&L for each product
• Product Demo & Introduction Documents for Sales Team
• Business and Product Development for Customer which needs customization
• Web site content, web site ranking in search and SEO works in web site.
I have designed and launched below products in Turkey Market:
1) White Label E-Money Solution for B2B
2) Pay by Link / Pay by SMS
3) Digital Merchant Onboarding with Digital KYC
4) Smart Fraud Mechanism (%15 increase in conversation rate)
5) Developer Portal
2015 Dec – 2017 Oct Garanti Payment Systems (BBVA) Customer Life Cycle Manager of Cards
Leading customer life cycle management of both commercial and non-commercial credit cards with a team of three people.
• Improve Customer Experience on card application and delivery process
• Define and integrate customer segmentation
• Leading Early Engagement program of customers to activate newcomers
• Activation of customer and card
• Manage monthly revenue & profit on customer
• Develop and Integrate Churn and Early Churn Models
• Pro-active and re-active churn campaign programs
• Design, development and integration BTL campaigns and loyalty programs
• Leading BTL campaigns from data management to content & script management

2. • Working closely with IT teams to develop CRM solutions
2015 Dec – 2017 Jun BBVA (Garanti Payment Systems) – Marketing – Product Manager
Product Management of Payment Methods on Credit Cards - Skip Statement & Payment in Installment
• Channel and P&L Management
• Customer Segmentation and Modelling for the product
• Channel Management / Channel Optimization
• Regulatory or Efficiency Improvement on back-end service and usage of product
• Front-end development with IT teams to make better Customer Experience
• Product Positioning
• Customer & channel-based pricing
2015 June – Nov Delivery Hero (yemeksepeti.com) - E-Wallet Product Manager
Yemeksepeti.com, which is the leader of online food delivery market in Turkey, wanted to lunch new payment
method. Both Corporate Wallet and Personal Wallet of Yemeksepeti led and built by me.
• Managing the entire product line life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research supported by ongoing
visits to customers and non-customers.
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing
Communications) through market requirements, product contract, and positioning.
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Analyzing potential partner relationships for the product.
2012 Dec-2015 May BBVA (Garanti Payment Systems) – Marketing Specialist
As a specialist in the team, in general I have learnt and improved my Campaign Management skills from data
preparation to E-mail design, from campaign structure (multiple spending, total spending, e.g.) to defining target customer.
• Customer Life Cycle Management, Customer Segmentation, Customer Data Analysis
• BTL Campaign Management
• Customer Selection for Marketing Activities and the evaluation of their performance (Inserts, SMS, E-mail, Direct
Marketing, Call Center Operation, One to One marketing)
• Determine target segments and design campaign with CRM tools to increase overall activity rates and spend levels of
customers.
• Expansion feasibility studies and customer potential analysis
• Project Application of Regulatory Changes
• Forecasting and reporting marketing budget and P&L
2011 Mar-2012 Nov Accenture Consultancy - Financial Services - Technical Business Analyst
• Identifying client’s core business processes
• Software Development Life Cycle
• Business Process Design , Functional Design of Software
• Test Planning, Preparation, and Execution
• Leading Change Request Management
SKILLS
Languages English (Advanced)
Tools & Programs JIRA, Confluence, Slack, MSSQL, Asana, SAS, MS Office – Access, Word, Excel,
PowerPoint, SQL, Business Objects, SPSS , MatLab,
PAPERS
• “Financial Crisis of 2007: Roles of CDOs, CDSs and Subprime Mortgages”
• “Constructing a Scorecard by Using Logistic Regression”
SOCIAL
TURKEY GOT TALENT 2013 - Finalist
World Universities Debate Championship 2009 / Organization Team Member
Drummer in several bands since 2005
Instagram & Youtube Vlogger
Wedding Dance Trainer
Drummer