A short overview of the scope, the challenges and some lessons on digital transformation of industries, markets and businesses.

1. Digital
transformation
what, why, how
Sergios Dimitriadis, associate professor, Athens University of Economics & Business

2. Sergios DimitriadisDigital transformationDigital transformation
• Strategy, Business models
• Innovation
• Customer experience & Omni-channel
• Data
• Culture, organization, people
Disruption of markets
Transformation
of the organization

3. Sergios DimitriadisDigital transformationDigital transformation
• Technologies & data
• New competitors & partners
• Connected customers
in the center of the ecosystem
• Strategy, Business models
• Innovation
• Customer experience & Omni-channel
• Data
• Culture, organization, people
Disruption of markets
Transformation
of the organization

4. Sergios DimitriadisDigital transformation
From the car market to the mobility industry
Digital transformation

5. Sergios DimitriadisDigital transformation
https://qz.com/1122534/former-gm-chairman-bob-lutz-says-the-end-of-the-car-industry-is-near/

6. Sergios DimitriadisDigital transformation
http://rcimobility.com/en/news/fractional-ownership-0
The mobility industry

7. Sergios DimitriadisDigital transformation
https://www.theatlas.com/charts/BJLv3Z5ub
The mobility industry

8. http://rcimobility.com/en/our-projects/nissan-intelligent-get-go-micra
The mobility industry

9. The mobility industry

10. Sergios DimitriadisDigital transformation
The travel ecosystem

11. Sergios DimitriadisDigital transformation
The health ecosystem

12. Sergios DimitriadisDigital transformation
The patient-centric health ecosystem

13. Sergios DimitriadisDigital transformation
The health ecosystem

14. Sergios DimitriadisDigital transformation
• Technologies & data
• New competitors, new partners
• Connected customers
in the center of the ecosystem
• Strategy, Business models
• Innovation
• Customer experience & Omni-channel
• Data
• Culture, organization, people
Disruption of markets
Transformation
of the organization
new competitive advantage

15. Sergios DimitriadisDigital transformation
• Technologies & data
• New competitors, new partners
• Connected customers
in the center of the ecosystem
• Strategy, Business models
Integrating digital technologies
Disruption of markets
Transformation
of the organization
new competitive advantage

16. Sergios DimitriadisDigital transformation
Integrating digital technologies > the opportunities
 do more: new products, new services, better customer
experience, through new channels
 do better: productivity, efficiency, effectiveness
Transformation of the organization

17. Sergios DimitriadisDigital transformation
Integrating digital technologies > … across all functions
 production, logistics, marketing & sales, HR, administration,
operations, …
 and across business partners
Transformation of the organization

18. Sergios DimitriadisDigital transformation
Integrating digital technologies > … across all functions
so what?
Transformation of the organization
It’s about rethinking your way of doing business

19. Sergios DimitriadisDigital transformation
Integrating digital technologies > the challenges
 Business Intelligence timing, understand, choose, prioritize
 Innovation for Customer experience via omni-channel
 IT & data systems, platforms, integration, analytics, data driven decisions
 Organizational culture, people, change management
Transformation of the organization

20. Sergios DimitriadisDigital transformation
 Top mgnt commitment
 Extroversion, customer centricity
 Trial & error, experimentation
 Long term vision, but ‘quick wins’
 Collaboration, information sharing
 Flexibility, agility
Some guidelines
Transformation of the organization

21. To go further
▪ https://www.digima.gr/
▪ https://www.udemy.com/how-to-succeed-in-digital-
transformation/
▪ https://aisel.aisnet.org/misqe/
▪ http://mitsloan.mit.edu/ideas-made-to-matter

22. Thank you
to keep in touch: Sergios Dimitriadis