Learn more at www.seraphscience.com Marketing to the c-suite is one of the most challenging facets of B2B marketing. In this presentation, we teach you how to adopt a C-Suite Marketing methodology for your organisation. We'll show you how to align your messaging to the c-suite's way of thinking and what really makes them tick.

1. What Is C-Suite
Marketing?

2. We all have those
“dream clients” that we
would LOVE to build
relationships with…

3. But how do we get in front of
them in the first place?

4. For our own clients, we use
our C-Suite Marketing
Methodology.

5. C-Suite Marketing is simply
the art of targeting specific senior
decision makers in targeted companies.

6. This methodology can help you to:
1. Generate Leads
2. Nurture Opportunities
3. Build Thought Leadership

7. There are a few hurdles that you need to
be okay with…

8. 1. The c-suite rarely engages with vendors so you will to
build an independent brand.

9. 1. The c-suite rarely engages with vendors so you will to
build an independent brand.
2. The c-suite takes time to engage so you will need to
invest before you reap rewards.

10. 1. The c-suite rarely engages with vendors so you will to
build an independent brand.
2. The c-suite takes time to engage so you will need to
invest before you reap rewards.
3. The c-suite doesn’t buy over social media or email;
your must factor in face-to-face time.

11. 1. The c-suite rarely engages with vendors so you will to
build an independent brand.
2. The c-suite takes time to engage so you will need to
invest before you reap rewards.
3. The c-suite doesn’t buy over social media or email;
your must factor in face-to-face time.
4. The c-suite doesn’t care about you and how amazing
your product is.

12. If you’re okay with these, then let’s get
started with some key principles:

13. Focus on relationships based upon
value.

14. Focus on relationships based upon
value.
Everything you do should serve your
target audience. Focus on the content.

15. Bring something different to the table.

16. Bring something different to the table.
Can you challenge them and show them
a different way of doing things?

17. Most importantly: be independent.

18. If you come from a position where it’s
obvious you’re trying to make a deal
then you’ll quickly get shot down

19. Your messaging also needs to be
relevant and speak their language.

20. You can do this by creating an
independent brand, separate from your
organisation.

21. You need to be able to bring your target
c-suite executives in a face-to-face
setting.

22. And the process needs to be lead start-to-
finish by one sole contact.

23. And the process needs to be lead start-to-
finish by one sole contact.
A fragmented funnel involving different
people won’t work here.

24. One of the most effective ways of
achieving all of this is to create a
Club Environment.

25. Case Study time!

26. We developed “The Ortus Club” for
NetSuite.

27. The goal here was to boost thought
leadership and generate extremely high-quality
leads in current and future target
markets

28. The Ortus Club was built to explore and
debate upon increasing visibility and
growth within their target c-suite
executive’s organisations

29. The club attracted serious players in the
retail and other industries and
developed a 6-figure pipeline…

30. The club attracted serious players in the
retail and other industries and
developed a 6-figure pipeline…
All within 8 weeks!

31. Click Here To Read
The Full Case Study

32. Once you create a club and bring your
target CxO’s into an exclusive
environment you can create
relationships based on intimacy.

33. You position yourself as someone who
can solve this person’s challenges and
they’ll become much more receptive to
listening to what you have to say.

34. Learn more about the C-Suite Marketing
Methodology:
www.seraphscience.com