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Humble Beginnings
V I TA L S I G N S   A Little Personal History




                                             © 2011 Sequoia Capital   2
 FOUNDERS
          IDEA
          TIMING


THINGS
                  © Play Bigger Advisors
NOW




© 2011 Sequoia Capital   4
THEN




       © 2011 Sequoia Capital   5
NOW




L AR R Y
P AG E




           © 2011 Sequoia Capital   6
THEN
1998




       L AR R Y      P AG E
       S E R G E Y     B R I N




                    1999         2004    TODA...
NOW




J O H N
C H AM B E R S



    © 2011 Sequoia Capital   8
THEN
1987




       S AN D Y   L E R N E R
       L E N   B O S AC K


                    1987         1990    TODAY
   ...
NOW




J E F F
W E I N E R



     © 2011 Sequoia Capital   10
THEN
2003




       R E I D   H O F F M AN




                     2003       2011    TODAY
                    Series A...
NOW




O M AR
H AM O U I
             © 2011 Sequoia Capital   12
THEN
2006




       O M AR   H AM O U I


                        2006       2010
                      Series A   Acquir...
PROPS TO PAUL, JESSICA & TEAM




                                P AU L
                                G R AH A M
      ...
THE
FOUNDERS
CODETM




          Misfits
   Failures Iterate
            Relentless
           Insight
         Focused
 ...
THEY WERE ONCE IN YOUR SHOES




                               © 2011 Sequoia Capital   16
Idea
UNIQUE & COMPELLING




                      © 2011 Sequoia Capital   18
C R E AT I V E
TENSIONS


          Obvious     Unique or novel

Lots of competitors   Handful of niche players

      Eas...
Timing
S&P DECLINE 1973 – 74 43%                                 1980 – 82 17%                                                   ...
INTERNET/MOBILE START-UP COSTS
                                                         DROPPED 90%



                   ...
MOBILE OUTPACES PC, INTERNET RAMP
                1980                          1990                                2000  ...
POST-PC RAMP TO 10 BILLION




                             © 2011 Sequoia Capital   24
THE WEB GRAVITATED TOWARDS
              FREE + AD SUPPORTED

                                                       Payme...
NEW AND DIVERSE MODELS ARE BEING EXPERIMENTED
                  WITH IN THE MOBILE ECONOMY TODAY

                        ...
…Great Causes
NOT THE REAL STORY




Top VC Firms Benefit From Wave of IPOs
Silicon Valley's technology boom is giving a lift to the ven...
THE REAL STORY

MacArthur Foundation
International Justice




                                © 2011 Sequoia Capital
THE REAL STORY

Rockefeller Foundation
Community Safety and Survival




                                        © 2011 Se...
THE REAL STORY

Sloan Kettering
Cancer Research and Treatment




                                        © 2011 Sequoia C...
THE REAL STORY

Moore Foundation
Ecosystem Conservation




                                 © 2011 Sequoia Capital
THE REAL STORY

Wellcome Trust
Biomedical Research




                              © 2011 Sequoia Capital
THE REAL STORY

MIT
Student Scholarships




                               © 2011 Sequoia Capital
Alfred I Dupont Trust      MIT
Amherst College            Northwestern University
Barr Foundation            Norwich Unive...
Q&A
goetz@sequoiacap.com
THEY WERE ONCE IN YOUR SHOES




                               © 2011 Sequoia Capital   37
JOIN US




          © 2011 Sequoia Capital   38
Thank You
Jim Goetz (goetz@sequoiacap.com)
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Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 1 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 2 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 3 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 4 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 5 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 6 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 7 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 8 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 9 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 10 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 11 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 12 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 13 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 14 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 15 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 16 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 17 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 18 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 19 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 20 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 21 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 22 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 23 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 24 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 25 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 26 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 27 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 28 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 29 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 30 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 31 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 32 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 33 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 34 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 35 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 36 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 37 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 38 Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford  Slide 39
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Sequoia Capital: Roelof Botha at Stanford's E-Bootcamp 2011
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MOBILE OUTPACES PC, INTERNET RAMP Sequoia Capital: Jim Goetz at Y Combinator's Startup School At Stanford

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MOBILE OUTPACES PC, INTERNET RAMP
1980 1990 2000 2010



PCs
~7 years
from 10
to 100M 1976-78 1987 1994 2005
Apple, Microsoft 10M 100M 800M
founded users users users




Internet
~5 years
from 10
to 100M 1990 1993 1996 1998 2005
HTTP, web 10M AOL flat- 100M 1B
browser users rate users users
invented pricing




Mobile
Internet
<4 years
from 10 2002 2005 2007
to 100M First RIM 10M iPhone
Blackberry users
launched

© 2011 Sequoia Capital 23

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MOBILE OUTPACES PC, INTERNET RAMP 1980 1990 2000 2010 PCs ~7 years from 10 to 100M 1976-78 1987 1994 2005 Apple, Microsoft 10M 100M 800M founded users users users Internet ~5 years from 10 to 100M 1990 1993 1996 1998 2005 HTTP, web 10M AOL flat- 100M 1B browser users rate users users invented pricing Mobile Internet <4 years from 10 2002 2005 2007 to 100M First RIM 10M iPhone Blackberry users launched © 2011 Sequoia Capital 23

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