Online communities can transform your business in a number of ways. For this presentation, we’ll take a brief yet very important look at 5 key ways in which communities can provide business value to organizations. To take our Community Needs Assessment visit: www.sequentiaenvironics.com/resources/community-needs-assessment.html

1. The business value of
community.

2. Acquisition
Brand Market
Social
Commerce Loyalty Research
Support
Online communities can transform your business in a number of ways. Over the next
few pages, we’ll take a brief yet very important look at 5 key ways in which
communities can provide business value to organizations - from bringing in
leads and driving sales, to increasing brand loyalty and customer satisfaction.

3. 1. Customer acquisition
• Organizations can save up to
30%* in the cost of generating
inbound leads and opt-ins online,
just in the first year of building
a community.
*Based on data collected from over 100 community
implementations between 2005 and 2011.
"Leads from inbound links are 5 times more likely to close than outbound
leads." - Hubspot

4. 2. Market research
Engaged,
motivated
participants
• Companies can cut their annual
market research costs in half*,
in just a year of building a
Large open
research community. ended data
Naturalistic
Setting
@ low cost
Relevant timely
• What's more, they can exercise actionable
results
better control over the research
process and receive better quality
data. Benefits of community-
driven research
*Based on data collected from over 25 implementations of
communities for research.

5. 3. Quality service,
reduced support costs
• Companies typically achieve up to
a 20-30%* decrease in weekly
support tickets, within the first 3
months of implementing a
thriving community.
• From our experience, well
constructed support communities
cut call centre costs by almost
30%* in the first year of
operation.
photo: allthingscrm
*Based on data collected from over 40 implementations of
support driven communities.

6. 4. Brand loyalty
• While a softer measure,
communities can turn the most
angry of customers into loyal
fans and brand advocates.
“Customers who engage with companies
over social media are more loyal and they
spend up to 40 per cent more with those
companies than other customers.”
*Bain & Company, 2011.

7. 5. Commerce
• Community users spend 54%*
more than non-community users!
• Communities can be monetized.
In fact, the more niche a
community (and the interests of
its members), the more
opportunities it has for building
unique business models.
*Jupiter, 2006.
photo: buddy media/spinback

8. Interested in learning more?
Visit out website, download our Community Needs Assessment
or contact us via email/phone.
Gabriel.Tait@sequentiaenvironics.com
416 203 3656 ext. 231