SlideShare verwendet Cookies, um die Funktionalität und Leistungsfähigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen. Wenn Sie diese Webseite weiter besuchen, erklären Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden. Lesen Sie bitte unsere Nutzervereinbarung und die Datenschutzrichtlinie.
SlideShare verwendet Cookies, um die Funktionalität und Leistungsfähigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen. Wenn Sie diese Webseite weiter besuchen, erklären Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden. Lesen Sie bitte unsere unsere Datenschutzrichtlinie und die Nutzervereinbarung.
The Success of SIA Changing Image In Flight (In Service Excellence)
Septo Indarto (Team Double S)
In the services Singapore Airlines is the most innovative airline. The development
of service strategy performed continuously without stopping. Singapore Airlines is
the best icon so far beat many rivals from around the world. Singapore is known
as a developed industrial countries-class services. The country is small but still
capable of being a major player in the international economy. Clean and efficient
bureaucracy and citizens who work hard is one of the strengths Singapore to
compete competitively with other countries.
In the past with aircraft is a very tedious and can create severe stress for
passengers, boredom, scary and passengers often do not feel free because it feels
to be in a confined space and walking on air. SIA is a breakthrough service that
passengers always in happy circumstances by providing food, beverage, media,
watch movies without interruption. So make passengers always feel comfortable
when using the airline Singapore Airlines.
SIA cabin crew have also been known throughout the world, they look always
charming, pleasing to the eye, smiling, giving service with a touch of heart and
humanity, passionate and energetic, able to speak several languages. It makes
passengers happy and unwitting passengers feel like in your own home, because
their service is so good, passengers were able to talk to friends, colleagues, or
family members for getting service so special.
Unwittingly SIA success has prompted its competitors to do the same, and they
learn from SIA. While SIA is not the first airline in the world, but it is the most
innovative pioneers first service in the world, they have created a brand that is
strong, that the SIA is the perfection of service to all passengers. SIA has also
become the ambassador of Singapore and a marketing tool that has a global
reach in introducing Singapore to the world, so the airline has become the
ambassador of its nation to introduce Singapore to the world.
SIA has also brought many tourists from all over the world to come to Singapore
for shopping, entertainment, and technology. Singapore today is not only focused
on trade but also focus on developing technology that can create added value for
the progress of Singapore, especially medical technology and technology to create
entertainment buildings futuristic shades, including the iconic Singapore
esplanade besides lions, Singapore as the State does have a focus that can bring
world-class entertainment stage.
SIA is the airlines always use the latest aircraft from both Boeing and AirBus, age
of their aircraft less than 10 years, it has always maintained that the safety of
passengers, because the airline industry has the most stringent safety standards
in the world, need skills Leadership, Marketing , Service, Entertainment for
maintaining the image that is already known by people all over the world. Being
the first technology users will always be an advantage for SIA, because it is
concerned for the safety of passengers and see the future as an opportunity to
always be the best in the airline industry.