@AnjaHoffmann
DIGITAL TRENDS
& QUESTIONS
UNLOCK YOUR COMPETITIVE EDGE5

1THE DIGITAL PAYMENT EXPERIENCE
Digital payments will consolidate and mature at a
rapid pace. Apple Pay and Google Wallet will start to
make its way around the world.
By 2016 mobile payment users globally will have
increased from 323.6 million in 2014 to 447.9
million.
The Starbucks app is the most successful mobile
payment system in US with 6 million average weekly
transactions.
How will digital payments affect our current business
model and change our industry’s value chain?
Source: GSMA

2THE WEARABLE TECH REVOLUTION
Wearables are the next big thing. The next generation
of mobile gadgets will be worn on the wrist and
seamlessly integrated into the clothes we wear.
There will be more than half a billion wearables in use
every day by 2019.
What areas of our business model are vulnerable to
disruptions from wearable technologies, and how can
we best address them?
Source: Cisco

3TINDERIZATION
Thanks to Tinder, it’s never been so easy to connect
and meet with people.
The concept of Tinder will be copied and applied to
nearly everything else in our lives.
“Tinder for fashion”: Grabble, the fashion site that has
reinvented itself as an app with a Tinder style
functionality. Grabble now features over 1 million
products and more than 2.000 retailers.
How can we connect in new ways with our customers?

4ROBOTS
The mind-blowing future of robots: From robots that
control your car to robots with lifelike expressions to
service robots for industrial or personal use, will
change the game of products and services across
industries.
Consumers could begin ordering products online and
having them delivered directly to their location. DHL
and Amazon are already testing and working on
services like this.
How do we challenge our industry through the use of
robots in the next decade?

5THE HYPERCONNECTED WORLD
As people use a growing collection of devices to stay
connected – from smartphone to tablet to home, we
are changing the way we work, collaborate, and
communicate.
The Internet of Things: The number of smart objects in
use worldwide will reach 25 billion by 2020.
So what will really affect our business when things,
homes and cities become smart?
Source: Gartner

Every company will have to become a technology company.
Have you reinvented your strategy for a digitally-disrupted world?
To not only survive the digital revolution but also use it to their
advantage, companies need to be clear about their digital
strategy and focus on the digital capabilities they are going to
implement along the value chain.
Do we have the capabilities to win in the digital economy?
@AnjaHoffmann