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Seven pillars of innovation – This Is How We Do It

How do you innovate? Is there an agreed process? Is it down to the individuals? Where do the ideas come from? In this presentation we outline the our Seven Pillars that we share with clients. Not so much a 'how to..' but more of a 'things to think about'

#1 Design For Outcomes
#2 Put the Consumer at the heart of the process
#3 Collaborate across disciplines
#4 Don't discount Ideas
#5 Disrupt yourself
#6 Give ideas every chance of success
#7 Stay agile

Seven pillars of innovation – This Is How We Do It

  1. 1. is e is w h T w it ho do Innovation The Seven Pillars by Sense Worldwide
  2. 2. ‘When you need to transform a brand or product, you can't just do the same things better… you need to tap into the creativity of your consumers…’ Jeremy Brown CEO, Sense Worldwide
  3. 3. #1 Design for outcomes We define exactly what improvement we want to bring about in the customers’ lives – then we design for this desired outcome. Approaching innovation this way round means the business is consumer-led, rather than being constrained by current capabilities. You’ll design a very different solution if the pasta kit is for a necklace rather than a meal. 3
  4. 4. #2 Put the consumer at the heart of the process It all begins with people – their lives, their hacks and their latent needs. We look to the extremes for inspiration – the leading edge, creative or plain weird consumers who can show us what’s on the horizon, or even over it. Inspiration Validation Inspiration Rejectors Average Users Extreme Users 4
  5. 5. #3 Collaborate across disciplines Creative ideas happen when different perspectives collide. An inter-disciplinary team is vital to the innovation process. Together we can generate more ideas, and we’re much better placed to identify the richest area of opportunity, and act on it. Legal, compliance & IT take part in our co-creation workshops and barriers to ideas come tumbling down. 5
  6. 6. #4 Don’t discount old ideas We believe old ideas are worth revisiting. There is value in understanding how or why they failed. Maybe they can be presented in a more compelling way, with a different business model, or ‘pivoted’ to unlock their true value. It’s the only way to avoid history repeating itself. 6
  7. 7. #5 Disrupt yourself – before someone else does Truly disruptive ideas can feel like more of a threat than an opportunity to established players. But the killer disruptions of today are the cash cows of tomorrow. That means learning to think like a start-up, where everything is up for grabs, even the business model itself. 7
  8. 8. #6 Give ideas every chance of success For too long, research has been responsible for killing ideas indiscriminately. In order to help ideas evolve, survive and flourish, we give them their best expression. Then we share them with people who can both critique them and use them as a creative springboard. It’s the Silicon Valley approach. 8
  9. 9. #7 Stay Agile We don’t know the answer to your innovation challenge. But we do know how to get you there. Innovation is a messy process. Our approach is agile and responsive because you have to design for where the market is going, not where it is today. 9
  10. 10. Approach Overview It’s challenging. It’s inspiring. It’s original. And it delivers. 35,000 ft 10,000 ft Phase 0 Scoping & Research Design Phase 1 Insight and Opportunity Phase 2 Co-creation Phase 3 Prototyping and Masterplanning We’re going to make a big leap together. Let’s make sure everyone’s aligned around the challenge and the opportunities. Go wide. Go deep. Creating a robust understanding of consumers’ needs by taking different perspectives and using different lenses, to open our eyes to the future opportunities. Creativity is hard-wired into our process from beginning to end, but this is where we power it up with workshops that capitalise on all the learning so far, and use it as a springboard to create transformative ideas. We refine & prototype the best ideas, giving them a chance to live and breathe. Transformation is a journey, not a destination. We create roadmaps to help you create new markets. Every phase will transfer knowledge and embed a co-created innovation culture. 10
  11. 11. We’re a distributed network Wider context. Deeper expertise. The Sense Network provides more worlds, more collisions, bigger transformations. We’ve worked across: 35 80 55 languages Our global network of can do individuals who want to make things better and make better things. We harness their energy and inspire them to work with us to improve the products and services we all use. www.thesensenetwork.com world cities countries Chorus+Echo is our community of hand-picked experts who cover a range of disciplines from art to science. www.chorusandecho.com
  12. 12. Find it interesting? Get in touch. +44 (0)20 7025 6040 hello@senseworldwide.com @senseworldwide Sense Worldwide 68/70 Wardour Street London W1F 0TB United Kingdom T +44 (0)20 7025 6040 F +44 (0)20 7025 6041 E jeremy@senseworldwide.com W www.senseworldwide.com