Jake Pearce - Semiotics Expert

Auckland NZ

Semiotics

Advertising / Marketing / PR

Here is a ‘convention tabulator’. It is a way for you to do some starter do-it-yourself code mapping of your category’s communication. We have trained agencies and clients using this simple tool to great effect. It allowed participants to see the patterns in their own communication much more clearly and spot new ‘combinations’ of code that more readily allow a brand to stand in and yet stand out. Another way of putting it is that participants accessed more creative options for brands and communications, which were underpinned by more accurate territory identification. To find out more, please email info@semiotic-analysis.com