In the world of Digital Marketing, CTR plays a great role. If you are a person already familiar with Digital marketing definitely you would have known about CTR, how is it calculated and why it is playing a crucial role in the SEO. If you never heard about CTR, don't worry I have given a brief in the Slideshare and also discussed 5 tips to increase the CTR of your website using elegant web design.

1. PREPARED BY SELVAKUMAR (DIGITALMAERKETINGSPECIALIST)

2. In the world of Digital Marketing, CTR plays a great role. If you are a
person already familiar with digital marketing definitely you would
have known about CTR, how is it calculated and why it is playing a
crucial role in the SEO.
If you never heard about CTR, don't worry I will give a small brief
about it before we dive into the topic.
CTR stands for Click Through Rate. In other words, it is the number of
clicks for the websites or pages or advertisements divided by the
number of times the websites or advertisements are viewed.
CTR = Number of Clicks / Number of Views.
CTR %= Number of Clicks * 100/ Number of Views.
Higher the percentage of CTR for our website, better chance of
conversions or leads we will get. One of the easy ways to track your
websites CTR is by google search console.
Here I am going to discuss the 5 important tips to create an
elegant web design to increase your CTR.

3. 1. Choose Simple color palette
The first thing to do before website design is to choose
acolour. Colour plays an important role in web design.
To make your website neat and clean, you should
choose asimple colour shade.At the same time, it
also should display your brand.
In this case, pastel shades are the best options you
should go for. Because this reduces the tension and
provides asoothing effect to the viewers.
Choose subtle shades that complement your website
font (preferably, adark colour).

4. 2. Layout whichcomplements
your content
The second tip is to choose alayout. Professionalism
comes first while choosing a layout for your website
design.
The layout should have the contrast of colour shades
along with natural navigation.
The layout should have an acceptable width because
users really hate to scroll website horizontally.
All of these above points are very important for an
apropos webcomposition.

5. 3. BoostYour UX Design
Every business owners should always aim for
having an interactive UX design.
When you are adesigning awebsite, keep in mind to
make your website outlook –
Commercially interesting.
Technically feasible.
User-friendly.
Understand your users mind before designing a
website interface. Always remember that users
operate your interface based on their instincts.
If users encounter a button that does not meet the
needs and lead to an altogether different place, then
you have got abad design.

6. 4. CreativeArt
Before designing your website layout check other
best web designs that are ruling the internet.
Get abasic idea of how was their layout, colour, and
UI design.
Web designing is essentially a creative art that
nourishes user experience and inspires the CTR to a
great extent.
Designing clean and minimalistic websites needs
background check so that you understand what
kind of layouts and designs are appealing to the
viewers.

7. 5. Design To Gain Trust
Users in the future will expect an elegant web
design. So,hire aprofessional web designing
agency who knows how to humanize your
website outlook.
Your gestures are what the users seek, and it can
only be translated lucidly by having a simple
design that tells your brand story in the first
instance.
In this case, a professional web development
company like us will be your ultimate
solution.