1. The $100 Amazon
Challenge

2. Paul Cole
• Amazon/Ebay seller since 2006
• Community Director for SellerEngine since 2012

3. SellerEngine Blog
SellerEngine.com/Blog
Over 200 ar ticles in the past 18
months

4. SellerEngine
Facebook
SellerEngine.com/Facebook

5. Great Ideas Come from
You
SellerEngine.com/Group

6. All of our software
All of our expertise
Everything an Amazon seller needs to succeed
Plus $100 to spend on inventory$

7. Why $100?

8. The Winner
“I want to earn more than my husband does each month.
That money will fix our kitchen, and send us on a much needed family
vacation.”
-Sue Roberts, Maine, USA

9. Sue’s $100
Amazon Challenge

10. Results

11. $4,600
Cash in Hand

12. Inventory
75
I nventor y items unsold - Worth nearly $1000

13. Your $100
Challenge

14. Who’s the $100
Challenge For?
Everyone!

15. What You Need to
Get Started
$100 A Spreadsheet A Journal

16. Spreadsheet
• One line per inventory item
• Cost
• Date of purchase
• Location
• Why you bought it
• Update Fees and Profit When the Item Sells
• Other Data to Track
• Sales Rank
• ROI

17. Journal
• Write a few sentences about what you
did that day.
• What sold?
• What was your scouting trip like?
• What went well? What didn’t?

18. What You’ll Get out
of the Challenge
Renewed focus and understanding of
your business
Developing good habits
Discovering new strategies and
opportunities

19. Focus
•Ask these questions
• Why do you have an Amazon business?
• What do you sell?
• What’s your favorite section of a store to
source in? What’s your least favorite?
• When’s the last time you tried something new?
• What’s holding your business back?

20. Building New Habits
• Start small.
• Develop effective methods
of recording, analyzing and understanding data.
• Tracking costs, inventory and profits.
• Make smarter, less impulsive decisions.

21. Look Closely at Costs
• Use your spreadsheet.
• Track all costs.
• Understand where your money is going.
• Apply that level of discipline to your entire
business.

22. Discover New
Strategies
• Sell in a new category.
• Discover new products.
• Add new stores to your scouting trips.

23. Diversify
• Growing a business is hard. Focusing on one
thing might be holding you back.
• Expand to new product categories or new
lines of products. Try wholesale.
• Avoid tunnel vision. Look for opportunities to
take risks.

24. Sue’s Keys to Success
• Don’t settle for inventory that is just good
enough.
• Make rules but know when to break them.
• Establish sourcing guidelines to prevent bad
decision making.
• Remember, you only have $100 to start.
• Keep great records!

25. Learning from
Failure
• What went wrong?
• What would you change?

26. Your $100
Amazon Challenge
• SellerEngine.com/Group
• Join, tell your story, share your goal!