This course helps you to understand e-marketplace as a new sales channel to widen your customer reach and grow your business.

1. Selling Essentials: Introduction to e-marketplace

2. ` Objective
This course will:
Explain what is e-marketplace, and how it can serve as a new channel of
business growth for Sellers
Help Sellers to start selling online, reaping benefits of e-marketplace
Teach the basics of how to become a successful seller on e-marketplace

3. Outline
1. Offline and Online purchase
2.Advantages of e-marketplace
3.What is e-marketplace?
4. Indian e-commerce
4.1 History
4.2 Current scenario
5. Reasons to sell online
5.1 Seller success story
6. How can you start selling online?
7. Success in online selling
8. Build your own brand
9. Ease of operation
10. Other e-marketplace benefits
11. e-marketplace offerings

4. Offline Purchase
Research
and visit the selected
retailers
Need: Buy a
smartphone
Finalize the
product
Payment
Customer
takes home
the product

5. Online Purchase
Need: Buy a
smartphone
Compare
features and
finalize the
product
Product
delivered to
customer
Make payment
(multiple
options)
Research
and visit the selected
website
Product packed
by seller
Customer not satisfied? Free & Easy
Returns
Order Booked

6. Online Purchase
Need: Buy a
smartphone
Compare
features and
finalize the
product
Product
delivered to
customer
Make payment
(multiple
options)
Research
and visit the selected
website
Product packed
by seller
Customer not satisfied? Free & Easy
Returns
Better product
understanding
All this
sitting at home
Transparent and unbiased reviews
Clear and descriptive catalogs
Order Booked

7. Online Purchase
Need: Buy a
smartphone
Compare
features and
finalize the
product
Product
delivered to
customer
Make payment
(multiple
options)
Research
and visit the selected
website
Product packed
by seller
Customer not satisfied? Free & Easy
Returns
Be mobile, and buy the product from your
convenient location without the need to
travel
Multiple payment
options to choose
from

8. Online Purchase
Need: Buy a
smartphone
Compare
features and
finalize the
product
Product
delivered to
customer
Make payment
(multiple
options)
Research
and visit the selected
website
Product packed
by seller
Customer not satisfied? Free & Easy
Returns
Customer
receives
delivery at
doorstep

9. Online Purchase
Need: Buy a
smartphone
Compare
features and
finalize the
product
Product
delivered to
customer
Make payment
(multiple
options)
Research
and visit the selected
website
Product packed
by seller
Customer not satisfied? Free & Easy
Returns
Easy and convenient
return policy

10. Online Purchase
Need: Buy a
smartphone
Compare
features and
finalize the
Thus, online platform offers an enhanced shopping
product
Product
delivered to
customer
Make payment
(multiple
options)
Research
and visit the selected
website
experience Product packed
to a buyer
by seller
Customer not satisfied? Free & Easy
Returns

11. Advantages of e-marketplace
Customer
 Overcome Geographical limitations
 Lower cost
 Easy to locate the product
 Elimination of travel time
 Product comparison
 Clarity and transparency of information
 24X7 connectivity
Happy
Customers
More
Business

12. Advantages of e-marketplace
Customer Additional advantages for Sellers
 Overcome Geographical limitations
 Lower cost
 Easy to locate the product
 Elimination of travel time
 Product comparison
 Clarity and transparency of information
 24X7 connectivity
 Additional sales channel with wider
customer reach
 Lower set up and operational costs
 Build/use your own brand
 Targeted communication
 Market creation for niche products
 Technology penetration

13. What is e-marketplace?
 An e-marketplace is similar to a physical market that brings buyers and sellers together
on a common platform and help them transact
 It is an online platform/website that allow sellers to sell their products to a wide customer
base

14. History of Indian e-commerce
 1996-2000: Rise of online classifieds, matrimonial sites and job portals
 2006: The advent of low-cost airlines leads to the growth of online travel portals
 2007: Growing internet penetration fuels the emergence of the online retail industry

15. Indian e-commerce
India is home to the fastest growing ecommerce market.
2013 2014 2015 2016 2017 2018
Online Retail Spending as a Percentage of Total Retail Spending

16. Indian e-commerce
1700
Cr
3600 Cr
17000
Cr
8.4 Cr 12.8 Cr 24.0 Cr

17. Reasons to Sell Online
By 2020, 64% of India’s population is
expected to be represented by
youth aging between
(18-24) years.
India has 24.3 crore internet users –
more than the United States.
(18-24)
Years,
64%
Rest,
36%

18. Seller Success Story
Many Indian Sellers have benefited being a part of e-commerce platform.
Products: Laptops, Electronics hardware
1990
Company
Started
2014
Joined
Marketplace
7 retail stores established across Delhi
Plan ahead
High growth
a chie ved in
short pe riod

19. How can you start selling online?
Simple 3 step process
 Furnish certain basic information like name, email address, company name, product category, bank
details etc.
 Furnish documents related to business registration (e.g., VAT document)
 Information verification
 Account activation

20. How can you start selling online?
Simple 3 step process
 Select the products you want to sell
 Identify the category for the selected products
 List the products with relevant details

21. How can you start selling online?
Simple 3 step process
 Go Live and start selling

22. Success in online selling
Descriptive Catalog Good Packaging
Customers may want to know
every single detail about the
product. Hence it is important to
provide a descriptive catalog.
Timely Delivery Customer Service
Deliver the product within
committed time to the customer.
Customers hate late product
deliveries.
Customers love to receive their
product in good packaging. It adds
up to their overall customer
satisfaction.
Make sure to give quick resolution
to customer queries.
These success factors will be discussed in detail in our courses ahead.

23. Build your own Brand
Direct access to a
wide customer base
Build credibility and
gain customer loyalty
Get empowered
Local reach
Goods sold through
middlemen
Global reach
Goods sold directly to end
customer
e-marketplace facilitates

24. Ease of operation
Intervention of
latest technologies
Automation of
operational work
Increased focus
on core business
Competing within local
boundaries
Chance to compete on
a wider platform
e-marketplace facilitates

25. Other e-marketplace benefits
Logistics partners
Benefit from the reach of e-marketplace
logistics partners with
wide coverage across many cities
Mobile infrastructure
Showcase your products to Mobile
customers through Mobile Apps
Seller Support
Get your queries solved through
the seller support team of experts
Traffic
Get a chance to expose your
products to a wide customer base

26. e-marketplace offerings
Photo Studio Network
Packaging Solution
Advertising Solution
Analytics Support
Catalog Support
Self Serve

27. THANK YOU