1. The Role of Incubator in
Startup Industry
Indra Purnama
Executive Director

2. Main Problems Faced by Startups
Funding
Business &
Technical
Advice
Market
Access

3. The Startup Ecosystem
Revenue
Series A/B/C &
Corporate VC
Angel & Seed
VC Firm
Founders
IPO,
M&A
Stability
Expansion
Angel
Growth
Incubator
Gestation
Time
Launching
Inception
Prototype
Garage Co-Working
Pre-Seed
Accelerator
Seed
Venture
Exit

4. Greatest Risk of a Startup?
Product
Development
or Customer & Market
Development

5. Business Model
Product
Problem & Intention
Customer Segment

6. A Good Startup Business
Users
Need It
Users
Loves It
Good
Revenue
Model
Assumption
Assumption
Assumption
Leap of Faith
Good
Engine of
Growth
Assumption

7. Measuring Startup Progress
Build
Idea
Focus
MVP
Speed
vs. Premature
Organization
vs. Running out
Resources
Learn
Validated Learning
vs. Chasing Your Tail
Measure
Empiric
Data

8. Developing Product in Agility

9. Measuring Outcome
To make sure that the
product is on the right
track
How we measure success
before revenue comes?

10. Defining Best Revenue Model
More
for Less
More
for
More
Less for
Less
Less for
More








Commerce and retail
Subscriptions & usage fees
Licensing
Auctions and bids
Advertising
Data
Transactions / Intermediation
Freemium

11. Engine of Growth
Engine of Growth
Main Parameter
Viral
Viral Coefficient
Number of customers that each customer get.
Viral Coefficient > 1 means organic growth.
Stickiness
Rate of Compounding
Number of new customer minus number of churn.
Rate > 0 means organic growth.
Paid
Customer Live Time Value
Average revenue per each customers, from day-1
they use product until they stop using it. LTV > Cost
of Acquisition means organic growth.

12. Business Matchmaking
Market
Alumni
Investor
Partner

13. Indigo Incubator in Numbers
Facilities
6
Input
30
Startups
months
Incubation
Rp
250
million
Seed / Companies
Rp
2
billion
Venture / Companies
Market
150
million
Customers
250
thousand
Corporations
10
Countries

14. THANK YOU
indra@mikti.org
@indraBarapraja