New Video Platform for Nonprofits session presented at NTEN Nonprofit Technology Conference April 28, 2009 by Michael Hoffman, CEO, See3 Communications (http://www.see3.net)
4. Lack of branding control Advertising and related video content Instantly accessible to a broad audience Limited content management and control Video Distribution Video Hosting True video CMS White labeled No advertising Customized players Video discussion and interaction can be controlled
5. 1. More pleasant user experience = more video views 2. Better search functionalities 3. Rate and discuss within the community 4. CMS integration = staff and users can embed video more easily The Case For: Your Own Video Hosting Let’s Look @:
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7. “ We see integrating video content into our CMS as a core strategy for the future of our site…Video content is also important to capture a younger audience who are more used to consuming media in the video format and have come to expect video to be usably integrated into websites they frequent.” Brady Swenson, New Media Associate, RH Reality Check