How the history of the humanity explains the difficulties of old companies are facing today. This story is the first part of the tribute to innovation trilogy.

1. INNOVATION
IS NOTAN
OPTION

2. “It is not the strongest or
the most intelligent who
will survive but those who
can best manage change”
-C. DARWIN

3. Your company gives some signs of weakness.

4. Your revenues decrease
slightly and consistently.

5. You constantly
struggle to
deliver the last
features of
your product.

6. But sadly, you are
too late for your
customers.

7. Your product, even with new features, does not stand out
in competition with your competitors.

8. The competition with other companies is fierce.

9. The battle moves on to pricing….

10. … and it has a
direct impact on
your margin.

11. Your best efforts are not rewarded and it generates
frustration.

12. All of your
shareholders
are unhappy
and let you
know it.

13. Don’t worry though, we know exactly what you are
suffering from.

14. The diagnosis?
A lack of
innovation.

15. The good news (?!): you are not the only one dealing
with this.

16. The bad news: it can kill you if you don’t act.

17. Let’s take some time to understand where this epidemic
comes from.

18. If you had to select
only three events
in history that have
significantly
change the world,
what would they
be?

19. I assume that the first one would be the invention of the writing.

20. Writing has allowed knowledge to survive even through
death, and be transmitted to the next generation.

21. And thus, it has enabled
man to rule animals and
the world.

22. I assume that the second one would be the
invention of printing.

23. Printing has allowed knowledge to be
spread among millions of people.

24. And as more people learn new
things, innovations replace
stagnation.

25. Let’s recap the process
that occurred with the
first two major events.

26. It has always started with major progress in information.

27. The progress
regarding
information
improves the
sharing of that
knowledge.

28. And more
knowledge
shared
increases the
number and
level of
innovation.

29. Having this in mind, you will understand the impact of the
third event on our world.
(No, the third event is not the nuclear bomb…)

30. The third event that has changed significantly in our
world is the internet.

31. With the internet, everyone can access more and more
information : we have reached the Age of Information.

32. Now, innovation occurs
every day and everywhere.

33. It’s no surprise that the number of competitors in your
company has increased.

34. No surprise either is that they are more and more skilled.

35. The world is changing fast and constantly.

36. It is not only about product innovation. Truly, all
domains are concerned.
Sales
Organization Marketing IS/IT
Operations R&D

37. The world you
were living in
two years ago
is now
completely
different.

38. You must be able to
adapt to your company
and to these continuous
changes.

39. Innovation should be
part of the DNA of your
company: it is no longer
an option.

40. Understanding
that innovation
is no longer an
option is
actually the
easy part of the
story.

41. Don’t miss the next episode of the “Tribute to Innovation
Trilogy”
“INNOVATION IS QUITE
IMPOSSIBLE FOR OLD
COMPANIES”
Expected end of May 2015.

42. Thank you !!!
Follow me on twitter : @SebastienJuras
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Credit : photos – 123rf.com except 1 & 38