UX Basics Workshop - Guest Lecture at NSCAD University

1. UX? WTF? An Introduction to User Experience Design

2. I am Sebastian Tory-Pratt Freelance Creative + Design Lead at Addo @yellinglouder Hey!

3. Today’s Agenda ◉ Defining user experience design ◉ 2 key ingredients to successful projects ◉ Hands on work Don’t waste time writing what the slides say. This presentation will be on Slideshare.

4. What is User Experience Design? Lets Get Started

5. “ User Experience encompasses all aspects of the end-user’s interaction with the company, its services and its products. -Nielsen/Norman Group

6. “ User Experience encompasses all aspects of the end-user’s interaction with the company, its services and its products. -Nielsen/Norman Group

7. “ User Experience [..] is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact such as a cup, toy or website, up to larger, integrated experiences such as a museum or airport. -UXnet.org

8. “ User Experience [..] is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact such as a cup, toy or website, up to larger, integrated experiences such as a museum or airport. -UXnet.org

9. “ User Experience design [..] describes the overarching experience a person has as a result of their interactions with a particular product or service, its delivery, and related artifacts, according to their design -Wikipedia

10. “ User Experience design [..] describes the overarching experience a person has as a result of their interactions with a particular product or service, its delivery, and related artifacts, according to their design -Wikipedia

11. UX/UI

12. UX/UI

13. UX + UI

14. UX + UI What should it be What should it look like

15. UX is Deadlines Touchpoints Workflow Culture Context Scope Interface Performance Psycology Behaviour

16. UX is... ◉ A mindset ◉ About inspiring the right kind of ideas ◉ Focused on delivering value ◉ Intended to guide decision-making

17. The secret to good UX

18. The secret to good UX Kill your kittens

19. The secret to good UX Kill your kittens

20. The secret to good UX Test your assumptions

21. Or this will happen...

22. Make the right thing 1

23. Then make the thing right 1

24. How? 1 But how?

25. Go to the user! 2

26. Users Needs Uses Features Product The UX Stack

27. Users Needs Uses Features Product The UX Stack Company purpose, vision, ideas

28. Users Needs Uses Features Product The UX Stack Company purpose, vision, ideas Sketches, wireframes, prototypes

29. Just ask them? Not Quite

30. What would make your life easier?

31. What would make your life easier? A bridge.

32. We made the bridge! Woo.

33. So I can go talk to my friends Why would a bridge make life easier?

34. Calling them is a lot faster So we didn’t have to build a bridge?

35. Gillette wants to sell razors in India Did market research with Indian men in the US

36. Nobody wanted them

37. Most Indian men shave without running water

38. “ “I care more about not cutting myself than a close shave” “Affordability is everthing”

39. Understanding the user + their context changed the product ◉ Only 1 blade ◉ Sold for 15 rupees (30c) Gillette became 50% of the market in six months

40. People everywhere need this

41. What’s the problem? Politicians rely on short public memory and a lack of transparency + citizen engagement to escape accountability

42. Solution An open platform that encourages citizen participation and makes it easy for anyone to see if their leaders are following through on promises

43. Who needs it the most? Activists NGO’s Journalists

44. Who needs it the most? Activists NGO’s Journalists

45. Create an ideal user persona to guide decisions ◉ Not just demographics ◉ What do they do that makes them a good ideal user? ◉ How are they solving the problem now? These are assumptions. Edit as you learn new information.

46. Our Persona - Ercan Demographics 28 years old Lives in Ankara In a relationship Works for the National Democratic Institute Behaviours Has non-activist friends Heavy reader of local + global news Is an information resource for friends User of online + RW activist communities Needs / Goals Believes information flow key to change Wants more people to participate in politics Wants to inform friends to inspire them to act

47. Then what? What NGO’s would Ercan work for? Show them the existing solution Learn what they really need

48. Time to try it out

49. Winter can be terrible

50. Winter is terribleHow might we improve the experience of Halifax in wintertime?

51. 5 minutes to find out the particular needs of your partner in this situation Exercise 5 min Person A 5 min Person B

52. Some Tips ◉ Don’t ask yes/no questions ◉ Ask “why” a lot ◉ Find out what they really need 3 Minutes leftStart! 1 Minute left

56. Time’s Up Switch Partners

60. Time’s Up

61. 5 minutes to sketch 3 ideas. Be quick. Try web, mobile, object or service. Storyboard their pain points and journey. Sketch Focus on how your design will solve their needs.

62. Go! 3 Minutes leftStart! 1 Minute left

65. 5 minutes to gather information. Explain your ideas, don’t sell them. Feedback 5 min Person A 5 min Person B

69. Time’s Up Switch Partners

73. Time’s Up

74. What did you learn? What changed from your first idea? Did anything surprise you? Got any lingering questions?

75. Feedback Make this talk better ◉ Did you find this useful? ◉ Anything confusing? ◉ Something you really liked? ◉ Want to know more?

76. Shameless Plug Workshop Sunday, Nov 29 What will be covered ◉ How to make clients + developers love you ◉ UX for Startups ◉ How to test design concepts ◉ UX Tools + Processes

77. Thank You You can find me at ◉ @yellinglouder ◉ s.tory.pratt@gmail.com Workshop registration: goo.gl/forms/YNqgjHpzyE Slideshare: slideshare.net/SebastianToryPratt

78. Credit where credit is due ◉ http://www.slideshare.net/pboersma/ux- deliverables-in-practice-1466984 ◉ http://www.slideshare.net/AngelaPark2/ux- workshop-27794832 ◉ http://www.slideshare.net/intelleto/designing- with-lean-ux-rapid-product-design-ux-lisbon- 2014 ◉ Base presentation template by SlidesCarnival

UX Basics Workshop - Guest Lecture at NSCAD University

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