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Deck Design for Non Designers

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Deck Design for Non Designers

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You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.

Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University

You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.

Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University

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Deck Design for Non Designers

  1. 1. DECK DESIGN FOR NON-DESIGNERS How To Pitch Your Startup February 2, 2017
  2. 2. I am Sebastian Tory-Pratt HEY! Co-Founder @ Weave Design
  3. 3. OUR GOAL IS COMMUNICATION, NOT “PRETTY” Before we start
  4. 4. IT’S NOT ABOUT YOUR TOOLS Before we start
  5. 5. The purpose of presentation design is to INFORM, DELIGHT AND PERSUADE –Milton Glaser
  6. 6. BADCONTENT
  7. 7. Your slides should support you, not try to replace you
  8. 8. Your slides should support you, not try to replace you LOOK AT ME
  9. 9. The road to glory DEFINE PURPOSE CREATE STRUCTURE POLISH VISUALS
  10. 10. REDUCE CLUTTER The golden rule:
  11. 11. REDUCE CLUTTER
  12. 12. LESS BUT BETTER –Dieter Rams
  13. 13. No, me! Clutter is Distracting Graphics WOW No I am important text! I am important text No! ME! ❖ My bullet points bring ➢ all the boys to the yard ■ and they are like ● “Ew.”
  14. 14. Chaotic font choices Clutter is
  15. 15. It’s important that you are able to quickly and clearly communicate the most important aspects of your pitch in order to be able to create a compelling presentation. The key to a good pitch deck is to reduce clutter. If you use too many words to describe what you mean your audience won’t have time to absorb it. The same applies to visuals. By reducing the number of design elements you can focus you audience on what really matters. When you really know your story then you should be Clutter is
  16. 16. Too Many Colours Clutter is
  17. 17. Clutter is Bad Graphs
  18. 18. Clutter is a lack of heirarchy
  19. 19. PURPOSE Young Padawan, your deck lacks
  20. 20. CONTENT NEEDS TO EARN ITS PLACE
  21. 21. WHAT’S THE KEY MESSAGE? SHOW DON’T TELL
  22. 22. Market ● The Tech Widget market is projected to grow up to $44b in economic impact 2020. Monetization ● By becoming the industry standard for compliance, Sd6 will be able to monetize data relating to sales, supply chain, distribution and consumption. ● By becoming the platform that allows for meaningful interactions between stakeholders in all facets of the industry, Sd6 will be able to monetize based on referral fees from product recommendations, display advertising and subscriptions. U.S. Tech Widget Industry Economic Impact: 2013-2020 In Billions of U.S. Dollars TotalEconomicImpactofTechWidgetIndustry In store Sales Online Sales
  23. 23. Tech Widget Industry impact projected to hit $44B by 2020 2013 2014 2015 2016 2017 2018 2019 2020
  24. 24. Online Sales fastest growing portion of Tech Widget industry impact 2013 2014 2015 2016 2017 2018 2019 2020
  25. 25. STARTING YOUR DECK
  26. 26. Storyboarding
  27. 27. Add emotional impact Summarize ideas Highlight key points
  28. 28. TIME TO DIGITISE
  29. 29. PURPOSE?
  30. 30. FAA702 Operations Two Types of Collection (TS//SI//NF) +
  31. 31. STRUCTURE Best Practices
  32. 32. To improve your structure CHUNKING ALIGNMENT HEIRARCHY
  33. 33. FAA702 Operations Two Types of Collection (TS//SI//NF) +
  34. 34. + FAA702 Operations Two Types of Collection (TS//SI//NF)
  35. 35. PRISMUpstream + FAA702 Operations Two Types of Collection (TS//SI//NF)
  36. 36. Line things up, use consistent spacing
  37. 37. FAA702 Operations Two Types of Collection (TS//SI//NF) PRISMUpstream +
  38. 38. + UPSTREAM PRISM FAA702 Operations Two Types of Collection
  39. 39. TYPE Best Practices
  40. 40. No more than 2 fonts 30pt size or higher Use line spacing, not bullets Avoid fancy/display fonts
  41. 41. The Tech Widget market is projected to grow up to $44b in economic impact 2020 and we are poised to take over. By becoming the platform that allows for meaningful interactions between stakeholders in all facets of the industry, Sd6 will be able to monetize based on referral fees from product recommendations, display advertising and subscriptions. By becoming the industry standard for compliance, Sd6 will be able to monetize data relating to sales, supply chain, distribution and consumption. Referral fees from product recommendations, display advertising and subscriptions. Monetize data relating to sales, supply chain, distribution and consumption.
  42. 42. Referral fees from product recommendations, display advertising and subscriptions. Monetize data relating to sales, supply chain, distribution and consumption. Revenue Model Size Weight Colour Typeface
  43. 43. Referral fees from product recommendations, display advertising and subscriptions. Monetize data relating to sales, supply chain, distribution and consumption. Revenue Model Size Weight Colour Typeface
  44. 44. Referral fees from product recommendations, display advertising and subscriptions. Monetize data relating to sales, supply chain, distribution and consumption. Revenue Model Size Weight Colour Typeface
  45. 45. Referral fees from product recommendations, display advertising and subscriptions. Monetize data relating to sales, supply chain, distribution and consumption. Revenue Model Size Weight Colour Typeface
  46. 46. Beautiful Web Type Typewolf FontSquirrel Google fonts showcase Type inspiration Free fonts, choose wisely
  47. 47. + UPSTREAM PRISM FAA702 Operations Two Types of Collection (TS//SI//NF)
  48. 48. + Types of data collection UPSTREAM PRISM FAA702 Operations (TS//SI//NF)
  49. 49. COLOUR Best Practices
  50. 50. Analogous
  51. 51. THIS WORKS
  52. 52. Complementary
  53. 53. THIS TOO
  54. 54. THIS DOESN’T
  55. 55. Colourlovers Adobe Kuler Colour Palettes Color Tool
  56. 56. + UPSTREAM PRISM Types of data collection FAA702 Operations (TS//SI//NF)
  57. 57. UPSTREAM + PRISM Types of data collection FAA702 Operations (TS//SI//NF)
  58. 58. UPSTREAM + PRISM Types of data collection FAA702 Operations (TS//SI//NF)
  59. 59. EXTRAS Rule of Thirds Images + Icons
  60. 60. IMAGES + ICONS All the Free Stock Multi Library Search
  61. 61. ALL DONE
  62. 62. QUESTIONS? sebastian@weavewithus.org Link to deck: goo.gl/05ojnY
  63. 63. CREDITS Special thanks to all the people who made and released these awesome resources for free: ∎ Icons from SlidesCarnival ∎ Photographs by Unsplash
  64. 64. Presentation design This presentation uses the following typographies: ∎ Titles: Montserrat ∎ Body copy: Didact Gothic You can download the fonts on this page: https://www.google.com/fonts#UsePlace:use/Collection:Montserrat:400,700|Didact+Gothic Click on the “arrow button” that appears on the top right You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need to create new slides or download the fonts to edit the presentation in PowerPoint®
  65. 65. SlidesCarnival icons are editable shapes. This means that you can: ● Resize them without losing quality. ● Change line color, width and style. Isn’t that nice? :) Examples:
  66. 66. Now you can use any emoji as an icon! And of course it resizes without losing quality and you can change the color. How? Follow Google instructions https://twitter.com/googledocs/status/730087240156643328 ✋ ❤ and many more...

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