1. Jackson Associates Competencies
2013

2. About Us
Your Premier Marketing Research Field Service
Jackson Associates is the east coast's In 1999, Marisa Pope began running the
finest data collection agency, with offices company, and she purchased it in 2006.
in Atlanta and a partner facility in Since then she has doubled the business
Boston. Our Atlanta focus facilities have operation.
been consistently "Top-Rated" by the
Impulse Survey since 2001. Today, Jackson Associates has Atlanta’s
most prestigious facilities:
It is our attitude that sets us apart. We
value our relationships and it shows in • Midtown Atlanta
everything we do. In the heart of they city, offering Our Beliefs
primarily qualitative services Quality is to be expected
A Brief History • North Atlanta What we do matters
Jackson Associates was opened in 1957 25 minutes from the airport, offering Education is key
by Marilyn F. Jackson (hence the name) both quantitative and qualitative Keep it simple
and was run out of the principal's home. services
In 1983, Margaret Hicks-Feit bought the
company and expanded.
jacksonassociates.com

3. Competencies
A CUT ABOVE THE REST

4. The Home Team
Exceptional Service Starts With Exceptional Talent
The Jackson team is made up of research Marisa Pope … 26 years Bobbie Jo Salyers … 11 years
professionals with a combined total of President, CEO Account Manager
more than 200 years of industry
experience. Melisa Gipson … 20 years Rachel Knobloch … 4 years
Executive Vice President Account Manager
Limited employment turnover means Kelly Gray … 10 years Andrew Pope … 6 years
that your projects are managed by Research Director Director, AV and Facility
industry experts at every level.
Leslie Dyer … 30 years Richard Silver … 5 years
Executive Vice President, Operations & Finance Director, Information Technology
The company is well known for its
outstanding training, which produces the Marcus Jones … 8 years
highest quality recruitment and Client Services Director
customer service.
jacksonassociates.com

5. The Diamond from the Rough
Location, Relationships , Solutions, Innovations
Jackson Associates is the east coast’s Our technological advances work to your
finest focus facility supplier, with two advantage.
convenient locations in Midtown and
North Atlanta and a partnership facility, Our Client Portal allows clients to
AnswerQuest, in Boston. download digital and audio files, forms,
menus, etc. in a secure environment.
Since 1957 our business has provided
qualitative insights to researchers
worldwide. One reason we are a trusted Instant Update keeps clients and our call
partner to over 400 research firms is our center informed of respondent arrivals in
experience. Almost every manager and real time. Our Values
executive started at the ground level and Loyalty
worked (hard!) to make their way up. Teamwork
Expectations
We are never satisfied with the status
quo. We are constantly working to Community
ensure that our clients are better served, Belief
are more comfortable, and are able to
gather the finest insights.
jacksonassociates.com

6. Database
Niche Audiences, National Reach, Online Pre-Screening Ability
• Expansive respondent database and • Special sub-databases including:
market expertise • Health conditions
• Over 120,000 in Atlanta database • New and expectant moms
• Over 30,000 in Boston database • Facility Managers / Office
• We understand our markets’ cultures Managers
and communities • Web capability streamlines operations
• Specialized audiences within • Algorithms in advance
categorized databases • National verified panel partners
• Consumers • Targeted sample pulls
• Medical • Dedicated resources for niche
• B2B audiences
jacksonassociates.com

7. Security and Privacy
Quality Assurance is Our Top Priority
• Separate quality assurance team: Jackson Associates prides itself on
• Monitors recruiting agents maintaining the strictest security and
destruction protocols.
• Validates respondent qualifications
• Verifies appointments In addition, we have invested countless
• Manages confirmations hours into our contingency plans, so in
• Oversees product deliveries, the event of disaster, our corporation can
inventory, storage and shipments still function.
We do not “fish”
• All product stored in secured rooms the internet by
We continually build our database by
with keypad entry limited to authorized publicly advertising
using verified means. We work festivals,
personnel respondent criteria.
events and expos, and we partner with
• ID requested before respondents our communities to find the most
admitted to facility honest, dedicated and engaged
• Security cameras throughout facility participants available.
with remote viewing access
• 24-hour security property oversight We do not “fish” the internet by publicly
advertising respondent criteria. Call it
old fashioned, but we like them to
qualify on their own.
jacksonassociates.com

8. Innovations
Change Is Just Another Word for Growth
We believe in positive change. We don’t MobileQuest Portals
change just to shake things up. We work A self-contained audio visual system that We offer clients the opportunity to
diligently on all levels to ensure that we minimizes expense in remote field connect instantly with their project or
never strop growing… and we all know locations. It’s compact enough to take project manager using their private,
that means change. on ethnographies, onsite interviews and secured login on our client portal.
into shops.
We pride ourselves on using the latest Housed on its own server, this portal
technology and considering various ways C.O.M.P. allows clients to upload, download,
to use the tools we build, ensuring that Three years in the making, this email, review, respond and communicate
our clients will find that their project centralized computer program links with our entire team instantly. And they
challenges have already been solved. everyone together, ensuring that can even check the weather for their
communications are instant and upcoming visit to our locations.
Instant Update accurate.
Real-time updates of respondent arrival
delivered to clients in their focus suite. Usability Labs
Because it’s web-based, it allows us to We built two in-house usability labs,
use it remotely among field partners as complete with internal scan converters
well as in-house. and dual external monitors. This leaves
our clients in control of the split on the
screen.
jacksonassociates.com

9. Competencies
LOCATIONS

10. Midtown Atlanta
Hip & Trendy Facility in the Heart of Atlanta’s Art Scene
• 3 focus suites with fabulous lounges Our Midtown facility was built with
• Minutes from airport sophistication in mind.
• Contemporary feel
From the moment you exit our private
• Instant Update – real-time updates of elevator you are transported to another
respondent arrival world, where service is expected and
• Near art & theatre district, museums, making your day is our goal.
botanical garden, shopping, top
restaurants, Piedmont Park From our most intimate to most spacious
• Highest ratings in Impulse Guide 2011 suite, natural light floods this space and
and 2012 allows an unusual peace to pervade the
facility. Even in the middle of checking in
groups, making last-minute changes to
guides and the ever-present urgency of
finding that perfect nugget, everyone at
Midtown is relaxed, centered, focused.
Is this why clients love it, or is it because
it’s in the center of the city’s hottest
sections? We may never know.
jacksonassociates.com

11. North Atlanta (Perimeter)
Our Largest and Most Flexible Facility
• 4 focus suites with luxurious lounges Jackson Associates North Atlanta, near
• 1,200 sq. ft. auditorium, viewing for 24 the infamous Perimeter Mall, is the most
unique space in Atlanta. Able to house
• Theater seating for 100
automobiles and the largest displays, this
• Classroom seating for 75 facility offers clients a comfortable
• Direct access from parking lot alternative to hotels.
• Commercial Kitchen
• Residential Kitchen In addition, our call center and
Sensory Lab seats up to 20 administrative team are onsite, so there
• Instant Update – real-time updates of is never a lack of attention. When you’re
respondent arrival at Perimeter, it’s like you’re home.
• Free parking
• Internal and external security
surveillance and staff
• Impulse Honor Roll 2012
jacksonassociates.com

12. Boston our Boston research partner
Where Quali-Quant is Managed With Ease
• Focus suite Boston is a tough town, and not just
• Multipurpose room seats 40 because it’s in the north. In Boston, the
feeling is you have to be downtown to
• Dual viewing (traditional and remote)
conduct successful qualitative projects.
• Prep Kitchen We have proven that isn’t true.
• Ground floor access and loading dock
• Local recruiting and quality assurance Medical and professional respondents
• Free parking love avoiding the downtown traffic and
delays. Consumer respondents find the
• Instant Update – real-time updates of
ease of getting to and from this location
respondent arrival
a relief. Clients find the facility to be fun,
• 10 miles from downtown Boston flirty and just what they need after
traveling across the country. With a large
focus room and tiered viewing room
capable of seating 12, remote viewing
into the spacious and versatile CLT lab
and test kitchen, this facility offers clients
more than just a place to relax. It’s a
place they know and trust, and that’s
what really counts.
jacksonassociates.com

13. Competencies
AFFILIATIONS

14. Industry Partnerships
The Best Field Coordinators in the Country
Our field partners are some of the finest
in the United States. They aren’t always
the best known, or the largest, but they SEATTLE
are committed, overachieve, and do
quality work.
BOSTON
Our field coordinators are well-versed in NEW YORK CITY
the challenges inherent in domestic field CHICAGO PHILADELPHIA
management, and can coordinate even SAN FRANCISCO
WASHINGTON, DC
complex projects seamlessly. And they
ST. LOUIS
work whenever necessary to link our LOS ANGELES
country with the world. PHOENIX
SAN DIEGO ATLANTA
DALLAS
If we don’t have a partner in the market
you want, we find one. Since we’re not HOUSTON
ORLANDO
part of a chain or affiliated with a
network, we can use whomever we MIAMI
want… so we always get the best, and so
do you.
jacksonassociates.com

15. Industry Affiliations
Keeping Our Finger on the Pulse
We can’t take credit for every idea that Jackson supports the marketing and
pushes us forward. We are aligned with research industries through membership
the strongest in the marketing research and volunteerism in:
profession… and outside of it. Our
affiliations strengthen our core, not just MRA - Marketing Research Association
our services, and that’s one of the most PMRG - Pharmaceutical Marketing Research Association
important things that sets us apart. AMA - American Marketing Association
ESOMAR – European Society of Marketing and Research
Jackson has established strategic CRF - Creative Research Foundation
partnerships with consultants, CPSI – Creative Problem Solving Institute
technology providers, field agencies, and
full service research agencies to help our Strategic partners include
clients find the best research solutions. • AnswerQuest, LLC
• Strategic Marketing, Inc.
• SiMT - Southern Institute of Manufacturing Technology
jacksonassociates.com

16. Thank you for the opportunity.
MARISA L. POPE
PRESIDENT
mpope@jacksonassociates.com
Jackson Associates Research, Inc.
1140 Hammond Drive, Suite H-8100
Atlanta, GA 30328
770-394-8700, ext. 202
jacksonassociates.com