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Conversion Optimisation for Legal Websites
1.
2.
What is a
brand? 1. Visible brand 2. Invisible brand
3.
Be different, not
better http://www.slideshare.net/paulhajek/working-together-clutton-cox-326
4.
Three key thoughts
from Google 1. Mobile 2. Video 3. Local Search Duncan Watts, Industry Manager, Google at Legal Futures Conference – Sep-14
5.
Five website design
trends we’ll see more of in 2015
6.
1. Big Text
on Big Images
7.
2. Wide Screen
Images
8.
3. Vertical Navigation
9.
4. Long Homepage
Scroll
10.
5. Responsive Web
Design
11.
Site Usability Tracking
12.
Personalisation
13.
Design v Conversion
14.
Utilise whitespace •
Make my logo bigger cream!
15.
Simplified forms •
Capture visitor data • Keep forms short • Only collect the data you REALLY need
16.
Online chat
17.
Marketing Automation
18.
19.
Brainstorm Email Workflows
20.
Content Marketing Stock
& Flow
21.
Words are important
22.
Content Laddering •
5 x Tweet = 100 char (yep, not 140) • 2 x FB/G+/LI = 100 words • 1 x Blog post = 3-500 words • 1/6 = Email newsletter = 1,000 words
23.
Jam Doughnut Model
24.
Great use of
Slideshare
25.
Tips booklets
26.
Infographics
27.
Client testimonials
28.
Search Engine Optimisation
29.
Why did Irwin
Mitchell get banned? Paid blog posts
30.
Spammy blog comments
31.
Balanced SEO Content
Social media Links
32.
Page structure still
important Meta title Page name H1 tag Body copy H2 tag
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