The Definitive Guide to Image Search Engine Optimization was created based on my blog post: https://www.sheknowsdigital.com/image-seo/ SheKnowsDigital.com: www.sheknowsdigital.com Please follow me on Twitter: @magssikora The content: About Mags. Why Image SEO? 1. Reduce Images File Size. 2. Use Descriptive File Names. 3. Make Your ALT tags Relevant. 4. Use Captions for Your Audience. 5. Create Image Sitemap! 6. Use a Cache Plugin. 7. Caution: Content Delivery Networks. 9. A few more tips. Thank you!

1. Mags Sikora
Learn, apply and grow!
Read the full article at SheKnowDigital.com:
The Ultimate Guide to Image Search Engine Optimisation
Image Search Engine Optimisation
The Ultimate Guide

2. About Mags.
As an SEO and Digital Marketing Strategist, I
help solopreneurs attract a relevant audience to their
websites, so they can grow faster!
I created She Knows Digital to demystify and simplify
marketing strategy and technology for women
entrepreneurs, health and wellness professionals, life
coaches and holistic healers…
SheKnowsDigital.com
Facebook.com/SheKnowsDigital

3. Why Image SEO?
• Increase Chances to rank high in Google universal search
Well optimised images (especially their file size) will give your post
or page chances to rank high in Google (lower page load speed)
• Get Traffic from Google Image Search
Optimisation of image elements like alt tags, file name or creating
a sitemap, can help you get traffic from Google Image Searches as
well optimise images will rank for the relevant terms!

4. 1. Reduce Images File Size.
• Loading times play a key
role in user experience
and can significantly
impact your SEO.
• Images have a strong
impact on page load
time, so scale your
images before uploading
them to your site!

5. 2. Use Descriptive File Names.
• Give your images descriptive, detailed file names and
even include your primary keywords if you want the
maximum effect

6. 3. Make Your ALT tags Relevant.
• Make sure your ALT tags, like your file names, are
descriptive without being stuffed with keywords.

7. 4. Use Captions for Your Audience.
• Captions add context for your visitors.
• Don’t use it for solely SEO purposes.
• Captions are read on average 300%* more than the
body copy itself, so don’t miss out on an
opportunity to engage a huge number of potential
readers.
• You don’t need to add captions to all images .
*Source: Kissmetrics

8. 5. Create Image Sitemap!
• Adding images to your sitemaps helps Google to
index your images so boost your overall SEO.
• WordPress users- you don’t need any coding skills!
Use one of the popular WordPress plugins like:
Udinra or Image Sitemap.

9. 6. Use a Cache Plugin.
• A caching plugin creates a static version of your
content (incl. images) and delivers it to your visitors
quicker!
• Your website’s speed is optimised and user’s get the
best possible experience when they visit.
• Loading times contribute to user experience and this
has an impact on your SEO.
• WP Cache plugin: W3 Total Cache and ZenCache.

10. 7. Caution: Content Delivery Networks.
• CDN distribute images to end users with high data
transfer speeds.
• Using a CDN for your images means you are taking the
image out of your own domain and placing it in the
domain of the CDN. This means when someone links
to your image, they’re not linking to your site at all, so
you’re losing a valuable backlink.

11. 8. A few more tips.
• Don't embed important text inside images
o If something meant to be read- keep it as text, not as a
readable banner
• Don’t load images from external sources.
o You can’t control the size of the remote image and the
security of the object.
• Avoid using images as headings or in anchor text

12. Thank you!
Read the full article at SheKnowsDigital.com:
The Ultimate Guide to Image Search Engine Optimisation
For more SEO tips, please follow me on:
Twitter: @magssikora
https://www.SheKnowsDigital.com
Facebook.com/SheKnowsDigital