From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: Video Marketing Hacks: How To Dominate Your Niche With YouTube, Facebook, and Instagram Video Ads - Given by Jace Vernon, @jacevernon - Ydraw, Founder. #SMX #14B

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Mining, Refining & Minting Success With AdWords Display & Video
Video Marketing Hacks: How To
Dominate Your Niche With YouTube,
Facebook, and Instagram Video Ads

2. #SMX #14B @JaceVernon
The Goal:
Inspire and educate you on
how to use video to change
your business

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Who Is Jace
Vernon?

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Power of Video. $4,500,000 vs .08
**I
spent
$120
to
make
$18,000
in
one
day**

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If you Can’t Link Video
Marketing To Leads, Sales,
Customers and Revenue…
Your Doing It all Wrong
*it’s not about views it
about results*

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4 Steps To Video Domination
video-rankings-ads-repeat

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What Makes A Good Video?

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https://www.youtube.com/watch?v=o6GtpAlmqZs
https://www.youtube.com/watch?v=EekcG9bQGhw

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What Makes A Good Video?
Headline
Problem
Solution
Call To Action
STORY

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2. Video Rankings: Title, Description, Keyword Tags, Links

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3. Video Ads
YouTube - - Facebook - - Instagram

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IN-­‐STREAM

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IN-­‐DISPLAY

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What You Can Do! What To Watch Out For!
• Play
on
your
competitors
videos.(placement)
• Retarget
(I
love
this)
• Show
up
for
specific
keywords
• In-­‐Market
Audience
• Topics
and
Interests
YouTube Video Ads
• Kids
videos
• Keywords
(put
quotes
or
brackets)
• The
Display
Network

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• Love
THEM!!!
• Power
comes
from
the
likes,
comments,
and
shares
• Target
lookalike
audiences
• Conversion
• Current lists
• All website visitors
• etc
Facebook and Instagram Video Ads

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THE RESULTS

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QUESTIONS?
Text Me 801-592-1026
Tutorial Videos Are Posted @
Ydraw.com/SMX
TIME TO GO TO WORK!
Thank You!
SEE YOU AT THE NEXT #SMX!