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Location Based Optimization (LBO) - The Next SEO By David Shim

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Search Marketing Expo - SMX
Search Marketing Expo - SMX

From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Beyond Clicks: Online–To–Offline Tracking & Attribution. PRESENTATION: Location Based Optimization (LBO) - The Next SEO - Given by David Shim, @davidshim - Placed, CEO. #SMX #14C

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#SMX #14C @Placed LOCATION BASED OPTIMIZATION (LBO) – THE NEXT SEO CLICKS ARE FOR KIDS, STORE VISITS ARE FOR ADULTS
#SMX #14C @Placed 92% OF RETAIL TRANSACTIONS OCCUR OFFLINE
#SMX #14C @Placed DIGITAL CONVERSIONS ONLY DIGITAL 2 DIGITAL
#SMX #14C @Placed DIGITAL CONVERSIONS ONLY DIGITAL 2 PHYSICAL
#SMX #14C @Placed CLICKS ≠ STORE VISITS Highest  Store  Visitation  Rate   Lowest  CTR  
#SMX #14C @Placed LOCATION LARGELY IGNORED
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: MATCHING DIGITAL
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: CAPTURE THE 92%
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: CAPTURE THE 92%
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: RESULTS
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: RESULTS
#SMX #14C @Placed NOT ALL LOCATION DATA IS EQUAL
#SMX #14C @Placed NOT ALL LOCATION DATA IS EQUAL
#SMX #14C @Placed A VISIT IS MORE THAN PROXIMITY
#SMX #14C @Placed A VISIT IS MORE THAN PROXIMITY
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: CONVERSION WINDOW CONVERSION WINDOW: 10 DAYS LIFT: 15%
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: CONVERSION WINDOW
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: GEOFENCING
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: FEATURES
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: TARGETING
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: TARGETING
#SMX #14C @Placed LOCATION BASED OPTIMIZATION: RESULTS
#SMX #14C @Placed LOCATION ANALYTICS: BLACK FRIDAY
#SMX #14C @Placed LOCATION ANALYTICS: BLACK FRIDAY
#SMX #14C @Placed LOCATION ANALYTICS + OPTIMIZATION: AUTO
#SMX #14C @Placed SEE YOU AT THE NEXT #SMX! THANK YOU! DAVID@PLACED.COM

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