Google Hummingbird Update Summary
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Google has made its biggest algorithm update in years. Called Hummingbird the update was announced at Google's 15th birthday bash. In this presentation we explain how Hummingbird affects search
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Google Hummingbird Update Summary
- 1. © Search Laboratory Ltd 2013. All rights reserved. Leeds T: +44 113 212 1211 London T: +44 207 147 9980 Google Hummingbird Update Jimmy McCann
- 2. Hummingbird – 15th Birthday Announcement Amit Singhal SVP @ Google
- 4. Algorithms Projects – Algo‟s written to improve these
- 5. Algorithms Core Algorithms Panda Supplemental Algorithm • Focus – fight low quality content • Data refreshes periodically Penguin Supplemental Algorithm • Focus – fight webspam • Data refreshes periodically PageRank Supplemental Algorithm Quality Factor – Data measurement is constant - „everflux‟ EMD Supplemental Algorithm (additional filter) • Focus – Prevent shortcuts using EMDs • Data measurement is constant - „everflux‟ REBUILT this part!!
- 6. What! The algo has been rewritten?? Caffeine Updates Panda Penguin Venice Hummingbird
- 7. What‟s Different Not a great deal Hasn‟t targeted things that majorly effect position on head terms Changes to algo‟s quality, more noticeable – Panda / Penguin – Page Rank – EMD
- 8. Largely the same – no one noticed dresses
- 9. What has changed? …. we have changed and our demands of search have changed – Queries performed outside of a desktop setting – Brand new queries!! – Google have responded
- 10. What has changed? More queries happening Growth is in different situational settings – ie fuelled by mobile & tablet Growth of long tail, questions & conversational queries – largely performed outside of a desktop setting
- 11. What has changed? why do I keep buying clothes Handling of words & their meaning Answers!
- 12. What does this mean? Rich content even more important – Helps users – Gives answers…. (gets links) Logical site structure & usability for humans Mark-up content for search engines Become the authority, give users answers!
- 13. Precursor to this…. Caffeine made it all possible! “web of things, not strings”
- 14. Questions are one thing, what about commercial queries?
- 15. Commercial Head Term Queries They will still exist Essentially this won‟t change, for you – As long as you are ethical, natural I need a new dress! dresses
- 16. Video Example of Conversational Search…..