You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
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DIGITAL MARKETING AGENCY
Where
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Reliable,
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Helping leading brands:
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INNOVATIVE
RESEARCH
70+
Employees
across
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83Clients served over
past 12 months
Our multi-year engagement with Stone Temple Consulting
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40. Very Good Content is Not Good Enough
Elite Content is Where You Should Focus
Understand That Your Audience is Early
Adopters and Innovators
Create Content For Those Who
Will Listen, Share and Link
Part 1 Takeaways
56. Create 10X Content for a 10X Brand
Realize DM Is an Ecosystem
Build Content Streams from Brand
Identity and Customer Personas
Unify Brand Message Across All
Channels
Part 2 Takeaways
79. Content Marketing Must Meet Goals By Design
Identify Achievable Money Targets
Use Link Analysis to Design
Link Placement Strategy
Be Opportunistic!
Part 3 Takeaways