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SMS Marketing For Local Business: Trends You’ll Need In 2022

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SMS Marketing For Local Business: Trends You’ll Need In 2022

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How easy is it for you to communicate with your customers?

Want to cut through all the noise and get their full attention?

Customers now expect more from businesses and want to interact with them differently, thanks to the convenience of mobile.

Find out just how important text messaging has become for local businesses and how to use it effectively in this webinar with SMS marketing experts from Podium.

Podium interviewed more than 1,000 consumers to understand their attitudes toward texting local businesses and how local businesses can take advantage of it.

They’ll share the results of this research, with tips and advice to help you make the most of these insights.

You’ll also learn:
-How customer preferences impact local businesses.
-How to create an effective text message strategy (and what to avoid).
-How local businesses of all sizes can benefit from promotional text messaging.

Join Podium’s Matt Boyce, Marketing Director, and Austin Miller, Partner Marketing Manager, for this discussion on how to use text messages to market your business effectively.

How easy is it for you to communicate with your customers?

Want to cut through all the noise and get their full attention?

Customers now expect more from businesses and want to interact with them differently, thanks to the convenience of mobile.

Find out just how important text messaging has become for local businesses and how to use it effectively in this webinar with SMS marketing experts from Podium.

Podium interviewed more than 1,000 consumers to understand their attitudes toward texting local businesses and how local businesses can take advantage of it.

They’ll share the results of this research, with tips and advice to help you make the most of these insights.

You’ll also learn:
-How customer preferences impact local businesses.
-How to create an effective text message strategy (and what to avoid).
-How local businesses of all sizes can benefit from promotional text messaging.

Join Podium’s Matt Boyce, Marketing Director, and Austin Miller, Partner Marketing Manager, for this discussion on how to use text messages to market your business effectively.

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SMS Marketing For Local Business: Trends You’ll Need In 2022

  1. 1. Agenda 01 The evolution of business messaging 02 Consumer messaging trends 03 The power of conversational messaging 04 SMS marketing for local businesses
  2. 2. We surveyed over 1,000 consumers across the United States and Australia to learn: - How messaging has evolved over the last decade, and how customer preferences impact local businesses - How to create an effective text message strategy (and what to avoid) - How promotional text messages can be an effective marketing channel for local businesses of all sizes The question: how do customers want to communicate with local businesses?
  3. 3. The evolution of business messaging 01
  4. 4. 98% Same-day open rate of text messages 18% Click-through rates of text messages - 6.9x higher than email. 12% Local businesses using texting as a marketing tool A new age of customer communication. Telegram Postal Mail Catalog Email Text
  5. 5. “We have to be thinking about consumers of the future. They are the people who grew up with cell phones and computers…they are very efficient with their time, and we need to be aware of that.” “ Madeline Sweeten, LA Furniture
  6. 6. Consumer messaging trends 02
  7. 7. It’s simple: your customers want to text. 209% The difference in response rate between text messaging and phone, email, or Facebook. 1.8x Consumer preference for texting compared to any other communication method.
  8. 8. The power of conversational messaging 03
  9. 9. 74% of consumers report that they would be more likely to text with a local business if they knew a real person was going to receive and respond to their message. Beyond blasts messages: consumers crave conversations 50% of consumers report being more likely to respond to a text message from a business if the employee introduces themselves.
  10. 10. Texting’s unfair advantage How do you currently converse with local businesses you frequent? Would you like the ability to converse with a local business via text message?
  11. 11. SMS marketing for local businesses 04
  12. 12. Local businesses are uniquely positioned to win with SMS marketing. Local businesses have an unfair advantage in gaining consent to promote via SMS, the most intimate channel available to marketers.
  13. 13. SMS marketing best practices How often would you like to receive promotional text messages from local businesses? Which of the following types of promotional text messages would you like to receive from local businesses?
  14. 14. SMS marketing best practices 59% of consumers have been texted by a business that they did not give permission to. 61% of consumers would unsubscribe from promotional messages from a local business if they received messages they didn’t recall signing up for.
  15. 15. Business texting is here. What will you do?
  16. 16. We’re encouraging our dealers to adopt Podium’s messaging tools. The days of email communications have gone by the wayside. If you don’t make a meaningful connection with customers within five minutes, they’ll go to a competitor. Podium creates a frictionless buying experience starting with Google search and ending with an effortless way to pay. “ Jamie Ziegler, Director of Product Management, Hunter Douglas
  17. 17. Podium – the messaging platform that does it all. Win more leads. Turn online prospects into offline buyers by standing out when they’re searching and providing a convenient way to get in touch—no matter where they’re looking for you. Earn more repeat customers Answer questions, schedule appointments, and close the deal without the hold music and phone tag. Do more as a team. Don’t just do more—do it together. Connect and collaborate with your team, all from the same platform where you interact with your leads and customers.
  18. 18. The next revolution: Podium Campaigns Turn interactions into opt-ins Upload existing opt-in lists and collect new opt-ins at a variety of existing Podium touchpoints, including via webchat, after leaving a review, or while making a payment Build and share campaigns Design SMS marketing campaigns to drive engagement for upcoming or seasonal promotions. Segment your opt-in list or send it to everyone at once Measure and maximize results Podium makes it simple by giving you pre-built dashboards that surface digestible insight on unsubscribes, click rates, transactions, and more
  19. 19. We’re in the business of modernizing local businesses. Download the 2021 Local Business Messaging Report Learn how Podium can revolutionize the way you do business. Trusted by over 100,000 businesses and 90 million happy customers. • •

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