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#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than Ever) by Nemanja Darijevic

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3. Mär 2016
• 13 gefällt mir • 4.698 Aufrufe
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#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than Ever) by Nemanja Darijevic

3. Mär 2016
• 13 gefällt mir • 4.698 Aufrufe

Herunterladen, um offline zu lesen

Marketing

In this SEJ Think Tank webinar, you will learn the secrets to successful visual design strategies, know the different techniques in finding good subjects to tell your story, and effective methods to stimulate your audience with your images.

Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/

In this SEJ Think Tank webinar, you will learn the secrets to successful visual design strategies, know the different techniques in finding good subjects to tell your story, and effective methods to stimulate your audience with your images.

Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/

Marketing
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Hinweis der Redaktion

  • Welcome
    Europe
    Visual Marketing
    Talk about DESIGN
  • My name…
    15 years of exp. Small projects to large scale campaigns
    Full DISCLOSURE

    Understand WHY it works good
    Inspired

    LAND ON PAGE
  • Situation
    Landing page
    Fist impression
    Built upon
    Hard to change

    NOISE
  • Noise
    Facebook
    Everybody talking
    Jungle
    ART of capturing attention

    There’s a strategy
    A HACK
  • RELEVANT IMAGES
    Engagement
    Shares
    Views

    COMPETITION
  • SO WHAT is Visual M?
  • Let’s see what TYPES
  • BRANDING: Wide, logo, typography, styles – YOUR STORY
    WEB: UI, UIX, funneling, conversions
    PHOTOS: sell products, portray stories
    VIDEOS: product showcase, how to, company stories

    MEMES and COMICS

    INFOGRAPHICS: powerful tool

    +USER GENERATED (Coke)
  • From 2011
    Hoping people will share
    HUGE social exposure
    2% sales increase
  • Wide category, limit to VISUAL
  • WEB

    People think it’s VISUAL only, USABILITY
    SERVES a PURPOSE

    COLOR of BUTTONS

    EXAMPLE
  • PICTURE worth a 1000 words
  • Powerfull
    Ancient history, Pyramids, Transportation maps, textbooks

  • HEAT MAP

    POLL 2! *** BREAK ***
  • SURVEY end of 2015
  • ++HOW TO CREATE?

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