Link building is a challenge for all brands. Your strategy will vary depending on your goals, industry, and competition level, not to mention the skills of the individual link builder.
In this webinar, produced in partnership with Page One Power, Project Manager Cody Cahill, has the link building solutions you’ve been looking for.
12. #SEJThinkTank
@pageonepower
Page One Power’s Purpose
Strategize and execute link campaigns designed to
increase organic search traffic, with targeted
emphasis on priority keyword themes.
13. How do we
secure links?
#SEJThinkTank
@pageonepower
Emphasize strategies and
tactics that have lasting value.
14. 1. The site linking.
2. The site being linked.
3. The person who clicks the link.
#SEJThinkTank
@pageonepower
Links should be valuable to:
31. What resources do we have at our
disposal?
What type of content is on the
site? Are there “Linkable assets”?
Does the website provide the
value needed for link building?
#SEJThinkTank
@pageonepower
Strategy Assessment
32. Have we identified the right
strategy?
Are we diversifying our tactics?
Do we have time necessary to
execute the campaign effectively?
#SEJThinkTank
@pageonepower
Strategy Assessment
33. Will the campaign be integrated
with other initiatives?
What are the benefits and
obstacles the integration
presents?
Has this tactic been successful in
the past?
#SEJThinkTank
@pageonepower
Strategy Assessment
34. Do we have the right employee
resources available to execute the
strategy?
Have we worked in this niche
before? Which employees?
Do we have any existing
relationships that can be
leveraged?
#SEJThinkTank
@pageonepower
Campaign Assessment
35. Use proven metrics to objectively analyze performance.
#SEJThinkTank
@pageonepower
Measuring Results
Test new metrics constantly to measure future performance.
36. How successful is your
team?
How successful has a
particular campaign
been?
How good are your
employees at building
links?
#SEJThinkTank
@pageonepower
Measuring Results
37. Data isn’t the whole picture; it adds context.
Don’t make decisions on data alone.
#SEJThinkTank
@pageonepower
Measuring Results